Copy-wise: Should I say ‘which’ or ‘that’?

By Shirley Siluk / June 17, 2020

Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…

Read More

Copy-wise: Beware of too many, too few or misplaced commas

By Shirley Siluk / January 23, 2019

Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…

Read More

Copy-wise: Don’t forget the hyphens

By Shirley Siluk / March 29, 2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

Read More

Copy-wise: Beware of the Apostrophe-pocalypse – 3 rules

By Tony Hallett / March 6, 2017

Ugh, you may groan. A blog post about punctuation? And not just punctuation in general but a post about just one punctuation mark in particular: the apostrophe? Boooooring. Only it’s…

Read More

Copy-wise: Possessives, plurals and greengrocers

By Tony Hallett / November 29, 2016

This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…

Read More

Copy-wise: Buzzword bingo will hurt your content

By Aled Herbert / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

Read More

Copy-wise: Know your numbers – for content credibility      

By Tony Hallett / November 16, 2016

“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…

Read More

Copy-wise: You DON’T have to explain every term

By Tony Hallett / November 15, 2016

Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…

Read More

Copy-wise: Don’t assume your English is the same as your audience’s

By Shirley Siluk / November 7, 2016

English might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and…

Read More

Copy-wise: ‘Many say’, ‘Most agree’… or do they?

By Shirley Siluk / October 24, 2016

How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…

Read More

Copy-wise: Semi-colons – use with care

By Tony Hallett / October 17, 2016

Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…

Read More

Copy-wise: You’re using these words incorrectly – or are you?

By Tony Hallett / October 10, 2016

This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…

Read More