Copy-wise: Should I say ‘which’ or ‘that’?
Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…Read More
Copy-wise: Beware of too many, too few or misplaced commas
Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…Read More
Copy-wise: Don’t forget the hyphens
Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…Read More
Copy-wise: Beware of the Apostrophe-pocalypse – 3 rules
Ugh, you may groan. A blog post about punctuation? And not just punctuation in general but a post about just one punctuation mark in particular: the apostrophe? Boooooring. Only it’s…Read More
Copy-wise: Possessives, plurals and greengrocers
This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…Read More
Copy-wise: Buzzword bingo will hurt your content
This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…Read More
Copy-wise: Know your numbers – for content credibility
“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…Read More
Copy-wise: You DON’T have to explain every term
Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…Read More
Copy-wise: Don’t assume your English is the same as your audience’s
English might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and…Read More
Copy-wise: ‘Many say’, ‘Most agree’… or do they?
How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…Read More
Copy-wise: Semi-colons – use with care
Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…Read More
Copy-wise: You’re using these words incorrectly – or are you?
This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…Read More