This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…
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“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…
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Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…
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English might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and…
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How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…
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Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…
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This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
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Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
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“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…
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Or, in the US, that might be written Capitalization In Headlines. And there’s the rub. In different countries there are different conventions around using capital letters. We have written previously…
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