Collective Content (UK)

We’re hiring: Writer and Senior Writer

By Collective Content Team / May 20, 2021

Collective Content is a specialist B2B content marketing agency. We work for some of the biggest names in tech and professional services and we arm them with media-grade content to…

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Covid, career search and Collective Content

By Eve Michell / December 22, 2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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11 essential content marketing links from Q3 20

By Tony Hallett / September 23, 2020

1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…

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English – one language, a world of confusion

By Bill Clark / May 29, 2019

“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…

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Why do we have staff around the world?

By Tony Hallett / February 25, 2019

Why do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…

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Quality work – why I constantly assess our agency model

By Tony Hallett / November 5, 2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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What’s more important than consistency in your copy? Give this a Go

By Tony Hallett / January 22, 2018

With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…

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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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What is… editing?

By Shirley Siluk / September 18, 2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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How to… ghostwrite

By Tony Hallett / September 11, 2017

WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…

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