Collective Content (UK)

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Content leaders – now is not the time to bury your head in the sand

By Tony Hallett 04/04/2025

I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…

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Written By Tony Hallett04/04/2025
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 “Oh yeah we do content too” 

By Tony Hallett 02/04/2025

I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…

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Written By Tony Hallett04/02/2025
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Research: Why clients work with Collective Content 

By Tony Hallett 01/22/2025

Why do your customers choose you?   This is one of the biggest questions in business. Companies that don’t know the answer are flying blind.  We always ask this question of…

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Written By Tony Hallett22/01/2025
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Policing policies – 20 years of lessons

By Tony Hallett 10/30/2024

Don’t lie. You’re not thinking that policies are sexy. But we’re kind of making a big thing about the latest version of our AI policy, aimed mainly at our writers,…

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Written By Tony Hallett30/10/2024
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Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

By Collective Content Team 10/29/2024

Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…

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Written By Collective Content Team29/10/2024
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Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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The biggest partners in tech and their content needs

By Becky Thompson 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

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Written By Becky Thompson16/10/2024
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Speaking to your customers? No alarms and no surprises

By Becky Thompson 10/10/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…

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Written By Becky Thompson10/10/2024
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11 best content marketing links Q3 24

By Tony Hallett 10/04/2024

C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…

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Written By Tony Hallett04/10/2024
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A white sign with the words "YOU ARE NOT ALONE" in bold, capitalised text the sign is on a mesh fence, with greenery behind in the background.

Why a defined process gets the best content results

By Becky Thompson 10/03/2024

This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…

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Written By Becky Thompson03/10/2024
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Small partner, big ambition – how I show what’s possible

By Becky Thompson 09/25/2024

This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…

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Written By Becky Thompson25/09/2024
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3 qualities to demand in your content agency

By Becky Thompson 09/16/2024

This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…

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Written By Becky Thompson16/09/2024
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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