Collective Content (UK)
What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
Read MoreLots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…
Read MoreCollective Content is a specialist B2B content marketing agency. We work for some of the biggest names in tech and professional services and we arm them with media-grade content to…
Read MoreCollective Content is a specialist B2B content marketing agency. We deliver media-grade content to our clients. We are mostly former technology journalists and writers. We have a broad and growing…
Read MoreJuly 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
Read More1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…
Read More“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…
Read MoreWhy do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…
Read MoreOn my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
Read MoreA Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
Read MoreWith matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
Read MoreCopywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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