Collective Content (UK)

a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell / 23/05/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

By Tony Hallett / 20/05/2024

I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…

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A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

By Tony Hallett / 10/05/2024

The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10.  But to our…

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Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / 28/02/2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / 07/02/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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Content pollution: Tips for a greener content climate

By Zoe McNeill / 29/01/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / 26/01/2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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11 essential content marketing links from Q4 23

By Tony Hallett / 29/12/2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið – What to get the content marketer in your life

By Zoe McNeill / 20/12/2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

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Diversity, inclusion, equality and belonging are all about making the workplace fair for each employee, and building a sense of community.

Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging

By Daine Lindsay / 06/12/2023

Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony…

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An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

By Andrew Smith / 04/12/2023

Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…

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Cut wooden letters spelling the word 'team' with multi-coloured figures helping to support them.

Podcast Episode 6 – Ways of Working

By Daine Lindsay / 21/11/2023

Welcome to the Collective Content Podcast’s How to choose a content agency series, episode 6 ‒ ‘Ways of working’. So far, we’ve looked at the “who, what, why and when”…

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