Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…
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Collective Content is a specialist B2B content marketing agency. We work for some of the biggest names in tech and professional services and we arm them with media-grade content to…
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Collective Content is a specialist B2B content marketing agency. We deliver media-grade content to our clients. We are mostly former technology journalists and writers. We have a broad and growing…
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July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
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1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…
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“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…
Read MoreWhy do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…
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On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
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Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
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