Our CC LinkedIn content strategy is a subset of our wider content strategy. (I’ll add here that we should all have documented content strategies.) Also, I realise ours is not…
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What is a use case and when should you use one? Kicking off this quarter with this piece from our very own Bill Clark, who lays out the important distinctions…
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Part of a series about creating corporate and B2B video. Using video to promote your business means choosing a story that lends itself to a video rather than a text…
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I was looking at a carousel that my colleagues posted to our CC LinkedIn page a while ago (digression: you should follow our LinkedIn page, if you don’t already). The post was…
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Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications?…
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Generative engine optimisation (GEO) is a new way to make sure your content is found by AI tools. You can think of it as an additional layer on top of…
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Part 6 Welcome to Human Work. A series about the changing nature of work today. René Girard (1923-2015) was a French-American philosopher and social scientist, his ideas now beloved of…
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We established the way we work when Collective Content mostly worked on written projects like case studies, blog posts, whitepapers and eBooks, guides and more that we did, and still…
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Companies are suffering from a slump in discretionary energy: energy that workers freely gave at work. These are the moments of ideation, fun, innovation, insight, vigour and enthusiasm that once…
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I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
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I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
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Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
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