“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…
Read MoreWhy do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…
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On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
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Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
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WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…
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Native advertising is no longer a mystery. And almost everyone in PR knows their ‘brand publication’ from their ‘brand storytelling’ – as you might expect. These are just two of…
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Brand journalists are becoming more accepted by PRs although there remains a distinct split in levels of acceptance. Today marks the publication of our third annual study of the UK…
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Benefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and…
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Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…
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