Content marketing

Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett / April 1, 2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

Read More
Man in home office using a laptop to videoconference with a client.

Let’s stay together: What client retention means to us

By Fiona Skilton / March 30, 2023

Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…

Read More
Engineer writing equations on a whiteboard

Why your SMEs are a marketing asset

By Bill Clark / March 29, 2023

A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…

Read More
Image of Yoda Fountain in San Francisco

My time as a grasshopper: the importance of a creative mentor

By Daine Lindsay / February 23, 2023

Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…

Read More
People sitting at tables in a modern co-working space

None of your business: Discretion while co-working

By Tony Hallett / February 17, 2023

A long time ago, in a journalist career far, far away, I edited a series of confessions from readers at the publication where I worked. The series went under the…

Read More
Brand design project with colour palettes

How to involve a content agency in your website redesign. And how not to.

By Aled Herbert / February 14, 2023

There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…

Read More
Woman working at a laptop outdoors, on a deck surrounded by plants

Flexible working: What it looks like at Collective Content

By Eve Michell / January 31, 2023

Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…

Read More
Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / January 4, 2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

Read More
Flooded living room

Why DIY content might be the wrong decision

By Aled Herbert / January 3, 2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

Read More
Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Aled Herbert / November 29, 2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

Read More
Graphic image of multiple emojis

Full stop – friend or foe?

By Eve Michell / November 23, 2022

Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…

Read More
Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell / November 1, 2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

Read More
Top