Opinion
With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
Read More11 essential content marketing links from Q4 17
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read MoreThe hidden pitfalls of repurposing content
You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
Read MoreHow to… ghostwrite
WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…
Read MoreContent conversations: MEC Wavemaker's Ben McKay
Ben McKay is managing director at MEC Wavemaker UK. Media agency MEC launched its Wavemaker content division last year to simplify its content, social, partnerships, SEO and creative offerings. Wavemaker…
Read MoreEvery so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…
Read MoreZen and the art of content curation
We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve…
Read MoreContent conversations: Karmarama’s Jamie Toward
Jamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include…
Read MoreContent Marketing Landmarks: Red Bull
When I think of Red Bull and content marketing I’m always reminded of an Onion article called ‘Nike to Cease Manufacturing Products’. In the (entirely fictional) article the sportswear company…
Read MoreJon Buscall on: The long term
“Content marketing is a commitment, not a campaign.” Jon Buscall, CEO, Moondog Marketing When we used to tell people that content marketing isn’t the typical three-month campaign they’ve become used…
Read MoreContent Agencies Part 4: What’s your superpower?
To any kind of start-up, investors often ask ‘What’s your superpower?’ What they mean is that ideally you need to have something unique and in-demand. Of course you should be…
Read MorePractice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
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