As one of the leading payment card providers for US small businesses, American Express’ OPEN Forum team recognised it was in its interests to help its customers thrive. It realised…
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How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…
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“Marketing is art and science. For a while we over-indexed on art. Now we risk over-indexing on science.” Alicia Dietsch, Vice President of Marketing Communications & Operations, AT&T When Don…
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If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…
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To many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps,…
Read MoreThis week’s content marketing landmark is a good example of how a company can develop and broaden brand appeal without really having any affiliation with its core product. Last time…
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What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good…
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You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…
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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former chief creative officer at J Walter Thompson We like…
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The short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…
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It is a conversation we invariably have with clients. Even if we think we know the answer, when in the early stages of a programme we ask how they feel…
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Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…
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