A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert / June 7, 2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more

By Aled Herbert / May 27, 2020

Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…

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Ghostwriting content? Gotta keep it real

By Tony Hallett / June 13, 2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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The hidden pitfalls of repurposing content

By Tony Hallett / November 22, 2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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How to… ghostwrite

By Tony Hallett / September 11, 2017

WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…

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How to… run a content audit

By Aled Herbert / July 27, 2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

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Brand journalism and PRs: playing a little better in 2017

By Aled Herbert / May 17, 2017

Brand journalists are becoming more accepted by PRs although there remains a distinct split in levels of acceptance. Today marks the publication of our third annual study of the UK…

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Content Conversations: MediaCom Beyond Advertising's Tom Curtis

By Aled Herbert / May 5, 2017

Tom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…

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Example of a content audit

By Aled Herbert / April 10, 2017

Benefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and…

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Burberry, Screamadelica and the secret to creative cross pollination

By Tony Hallett / March 13, 2017

Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…

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What is… evergreen content?

By Shirley Siluk / December 5, 2016

If you’re an avid reader, you might keep up with the hottest titles on the New York Times’ best-seller list. But you probably also have a handful of favourite classics…

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Why editorial calendars are essential in content marketing

By Aled Herbert / November 22, 2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

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