Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…
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Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…
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You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
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WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…
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What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
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Brand journalists are becoming more accepted by PRs although there remains a distinct split in levels of acceptance. Today marks the publication of our third annual study of the UK…
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Tom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…
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Benefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and…
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Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…
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If you’re an avid reader, you might keep up with the hottest titles on the New York Times’ best-seller list. But you probably also have a handful of favourite classics…
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This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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