Publishing

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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3 qualities to demand in your content agency

By Becky Thompson 09/16/2024

This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…

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Written By Becky Thompson16/09/2024
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11 best content marketing links Q2 24

By Tony Hallett 07/31/2024

1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…

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Written By Tony Hallett31/07/2024
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A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

By Tony Hallett 07/30/2024

If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…

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Written By Tony Hallett30/07/2024
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A laptop with a conference call on screen, next to a locked phone, a tablet and a smart watch.

What are your AI-generated meeting summaries not telling you? 

By Tony Hallett 07/17/2024

Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…

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Written By Tony Hallett17/07/2024
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A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

By Tony Hallett 05/20/2024

I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…

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Written By Tony Hallett20/05/2024
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Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

By Tony Hallett 05/10/2024

The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10.  But to our…

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Written By Tony Hallett10/05/2024
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Content pollution: Tips for a greener content climate

By Zoe McNeill 01/29/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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Written By Zoe McNeill29/01/2024
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What does generative AI mean for content marketing?

By Aled Herbert 06/07/2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Written By Aled Herbert07/06/2023
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Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more

By Aled Herbert 05/27/2020

Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…

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Written By Aled Herbert27/05/2020
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Ghostwriting content? Gotta keep it real

By Tony Hallett 06/13/2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Written By Tony Hallett13/06/2019
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The hidden pitfalls of repurposing content

By Tony Hallett 11/22/2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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Written By Tony Hallett22/11/2017
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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