Publishing

Why editorial calendars are essential in content marketing

By Aled Herbert / November 22, 2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / November 15, 2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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Marketing Automation: How to keep it human

By Aled Herbert / November 1, 2016

What is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media…

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What is… fair use?

By Shirley Siluk / October 31, 2016

Somewhere between copyright, which protects writers’ and artists’ rights to their works, and public domain, which allows free use of non-copyrighted material, lies a hard-to-define – but important – concept…

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Why trust is everything for brand content

By Tony Hallett / October 25, 2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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Staffing publisher studios

By Tony Hallett / October 25, 2016

Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…

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Who needs WriteNow – the new on-demand content service?

By Tony Hallett / October 25, 2016

We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…

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Spencer Baim on: Content making a brand

By Tony Hallett / October 24, 2016

“If you don’t have anything interesting to say as a brand, you’re just a product.” Spencer Baim, Chief Strategic Officer, Vice Media This is a damning statement. And we love…

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Content agencies Part 2: Openness

By Tony Hallett / October 21, 2016

We first started looking at the question ‘What makes a great agency?’ by looking at the benefits of doing one thing well. In the case of content agencies, that means…

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Why build a brand newsroom?

By Tony Hallett / October 19, 2016

To many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps,…

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Introducing martech: basic principles and first steps

By Aled Herbert / October 19, 2016

In today’s tech-driven world, consumers have never been savvier. At the tap of a fingertip, we can access content from reviews to blogs, articles to product demonstrations. This means we…

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What is a… style guide?

By Shirley Siluk / October 17, 2016

Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…

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