Publishing
This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…
Read MoreThis post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
Read MoreWhat is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media…
Read MoreSomewhere between copyright, which protects writers’ and artists’ rights to their works, and public domain, which allows free use of non-copyrighted material, lies a hard-to-define – but important – concept…
Read MoreThis post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…
Read MoreMuch has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…
Read MoreWe recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…
Read More“If you don’t have anything interesting to say as a brand, you’re just a product.” Spencer Baim, Chief Strategic Officer, Vice Media This is a damning statement. And we love…
Read MoreWe first started looking at the question ‘What makes a great agency?’ by looking at the benefits of doing one thing well. In the case of content agencies, that means…
Read MoreTo many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps,…
Read MoreIn today’s tech-driven world, consumers have never been savvier. At the tap of a fingertip, we can access content from reviews to blogs, articles to product demonstrations. This means we…
Read MoreMedia theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
Read More