Social media

Content pollution: Tips for a greener content climate

By Zoe McNeill / 29/01/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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Covid, career search and Collective Content

By Eve Michell / 22/12/2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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The hunt for the B2B influencers

By Tony Hallett / 19/01/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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The one secret to a LinkedIn profile that works for you – and your employer

By Tony Hallett / 01/12/2014

We don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the…

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Why every B2B marketer should be using Google+

By Aled Herbert / 28/07/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett / 26/06/2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / 16/01/2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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20 top Collective Content Monday Tips from 2012

By Tony Hallett / 17/12/2012

We’ve had fewer than six months of Monday Tips on the Collective Content Facebook page (because the page is only that old). That said, there have been some good ones.…

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How to create viral content

By Tony Hallett / 19/11/2012

Yeah, that’s not going to happen. In short, distrust anyone who promises they know how to do this. Doubly distrust anyone who says they can guarantee it for you. (And…

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What [insert topic] means for [insert your market]?

By Tony Hallett / 01/11/2012

I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…

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What is engagement?

By Tony Hallett / 01/08/2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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Infographics – 5 ways to stop the rot

By Tony Hallett / 12/07/2012

We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…

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