Style and grammar
How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…
Read MoreIf we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
Read MoreThe internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10. But to our…
Read MoreIt’s time today to celebrate the meaning of words. That’s because January 18 is National Thesaurus Day. The author of the popular Roget’s Thesaurus, Peter Mark Roget, was born this…
Read More‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…
Read More11 essential content marketing links from Q3 19
1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
Read More11 essential content marketing links from Q2 19
1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…
Read MoreAs writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…
Read MoreShould I say ‘on-premise’ or ‘on-premises’ IT?
Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
Read MoreOut of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…
Read MoreWith matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
Read MoreCopy-wise: Don’t forget the hyphens
Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…
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