Style and grammar

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

By Tony Hallett 07/30/2024

If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…

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Written By Tony Hallett30/07/2024
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A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

By Tony Hallett 05/10/2024

The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10.  But to our…

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Written By Tony Hallett10/05/2024
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A collection of Webster's books, including a thesaurus, stacked on a table with an apple and a bright orange flower.

On Thesaurus Day, words matter. But we know their meanings change too

By Liam Tung 01/18/2024

It’s time today to celebrate the meaning of words. That’s because January 18 is National Thesaurus Day. The author of the popular Roget’s Thesaurus, Peter Mark Roget, was born this…

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Written By Liam Tung18/01/2024
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An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið – What to get the content marketer in your life

By Zoe McNeill 12/20/2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

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Written By Zoe McNeill20/12/2023
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11 essential content marketing links from Q3 19

By Tony Hallett 09/30/2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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Written By Tony Hallett30/09/2019
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11 essential content marketing links from Q2 19

By Tony Hallett 06/28/2019

1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…

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Written By Tony Hallett28/06/2019
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Cyber what? Why consistent style isn’t everything

By Aled Herbert 10/22/2018

As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…

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Written By Aled Herbert22/10/2018
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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk 04/19/2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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Written By Shirley Siluk19/04/2018
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4 ways to write marketing copy that stands the test of time

By Shirley Siluk 02/27/2018

Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…

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Written By Shirley Siluk27/02/2018
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What’s more important than consistency in your copy? Give this a Go

By Tony Hallett 01/22/2018

With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…

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Written By Tony Hallett22/01/2018
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Copy-wise: Don’t forget the hyphens

By Shirley Siluk 03/29/2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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Written By Shirley Siluk29/03/2017
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