How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…
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If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…
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The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10. But to our…
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It’s time today to celebrate the meaning of words. That’s because January 18 is National Thesaurus Day. The author of the popular Roget’s Thesaurus, Peter Mark Roget, was born this…
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‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…
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As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…
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Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
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Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…
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With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…
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Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.