Style and grammar

11 essential content marketing links from Q3 19

By Tony Hallett / September 30, 2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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11 essential content marketing links from Q2 19

By Tony Hallett / June 28, 2019

1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…

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Cyber what? Why consistent style isn’t everything

By Aled Herbert / October 22, 2018

As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…

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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / April 19, 2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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4 ways to write marketing copy that stands the test of time

By Shirley Siluk / February 27, 2018

Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…

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What’s more important than consistency in your copy? Give this a Go

By Tony Hallett / January 22, 2018

With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…

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Copy-wise: Don’t forget the hyphens

By Shirley Siluk / March 29, 2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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Copy-wise: Possessives, plurals and greengrocers

By Tony Hallett / November 29, 2016

This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…

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Copy-wise: Buzzword bingo will hurt your content

By Andy McCue / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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Copy-wise: Know your numbers – for content credibility      

By Tony Hallett / November 16, 2016

“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / November 15, 2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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Copy-wise: You DON’T have to explain every term

By Tony Hallett / November 15, 2016

Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…

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