Style and grammar

A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

By Tony Hallett / 10/05/2024

The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10.  But to our…

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A collection of Webster's books, including a thesaurus, stacked on a table with an apple and a bright orange flower.

On Thesaurus Day, words matter. But we know their meanings change too

By Liam Tung / 18/01/2024

It’s time today to celebrate the meaning of words. That’s because January 18 is National Thesaurus Day. The author of the popular Roget’s Thesaurus, Peter Mark Roget, was born this…

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An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið – What to get the content marketer in your life

By Zoe McNeill / 20/12/2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

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11 essential content marketing links from Q3 19

By Tony Hallett / 30/09/2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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11 essential content marketing links from Q2 19

By Tony Hallett / 28/06/2019

1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…

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Cyber what? Why consistent style isn’t everything

By Aled Herbert / 22/10/2018

As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…

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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / 19/04/2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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4 ways to write marketing copy that stands the test of time

By Shirley Siluk / 27/02/2018

Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…

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What’s more important than consistency in your copy? Give this a Go

By Tony Hallett / 22/01/2018

With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number…

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Copy-wise: Don’t forget the hyphens

By Shirley Siluk / 29/03/2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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Copy-wise: Possessives, plurals and greengrocers

By Tony Hallett / 29/11/2016

This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…

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Copy-wise: Buzzword bingo will hurt your content

By Aled Herbert / 24/11/2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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