Style and grammar
This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
Read MoreSure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…
Read MoreEnglish might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and…
Read MoreSomewhere between copyright, which protects writers’ and artists’ rights to their works, and public domain, which allows free use of non-copyrighted material, lies a hard-to-define – but important – concept…
Read MoreWe recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…
Read MoreHow many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…
Read MoreSemi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…
Read MoreMedia theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
Read MoreThis post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
Read MoreWe’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
Read MoreOnce you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
Read MoreHow good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency…
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