What do you want to achieve? Who are you trying to reach? We know every project is different. You’ll get a dedicated writing team to help you agree on a way forward.
We talk to you to understand your company, your customers and what you want to achieve. Our finance team can manage any onboarding required for new clients.
Then we pull together your requirements into a statement of work and once you are happy, we’ll assign you a named writing team. Depending on the size and nature of the project this could be as small as a writer and editor working together or a bigger, dedicated team.
After talking to you we’ll write a brief outline of the final piece. This is a chance to fine-tune what the piece will be about and how it will be written.
Our editor typically has a second call with you or a subject matter expert to understand what you want to communicate and your view on it.
The outline is an opportunity for you to confirm we’ve understood correctly and a chance for you to course correct if we haven’t.
We’ll get a first draft back with you at an agreed time. Everything we write goes through a three-stage quality assurance process before you read it.
After finishing the first draft, the asset is edited by a second editor to determine whether it makes sense and delivers against what the abstract promised. Then it’s proofread by a third editor to ensure it matches your brand’s writing style guidelines. Then we’ll share a client version with you.
Typically, we’ll work on a couple of versions before getting it right. This part is a collaboration between us and you. As we get to know you this process gets more streamlined.
We sometimes get it right the first time but most of the time we work through a couple of versions with you to get the messaging and content right. We’ll collaborate with you on the changes we need to make to get to a point where you are happy with the draft.