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# Collective Content

Official Website

## Sitemaps

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## Posts

- [Archive](https://collectivecontent.agency/blog-archive/) - Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves. Why? To discuss big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing, not to mention news about Collective Content.
- [Example of a content audit](https://collectivecontent.agency/2017/06/19/example-of-a-content-audit/) - Benefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and then recommends what to do next. To demonstrate the value of a content audit, let’s follow five items of content through the end-to-end process and
- [11 essential content marketing links for Q2 26](https://collectivecontent.agency/2026/07/01/11-essential-content-marketing-links-for-q2-26/) - The 2026 B2B thought leadership playbook Kicking off with a well-constructed primer, this CMO Alliance piece gets into AI and the distinction between thought leadership and content marketing… among other things. The World Cup Sleep Tax With the big football/soccer thing ongoing, we wanted to ‘re-up’ an infographic that has turned lots of heads
- [No comment? Why responding to tracked changes matters for B2B content](https://collectivecontent.agency/2026/05/26/no-comment-why-responding-to-tracked-changes-matters-for-b2b-content/) - A lot goes on in the tracked changes and comments sections of a Word document. That’s why we treat every comment in a Word document with care and acknowledge and respond to each one, even if no change is ultimately made. B2B content assets travel through many touchpoints, each with a specific concern. As well
- [IT buyers build trust ‘in-person’ as AI generated content creates scepticism](https://collectivecontent.agency/2026/05/19/it-buyers-build-trust-in-person-as-ai-generated-content-creates-scepticism/) - Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get the same human emotions with AI.” So said one IT leader who took part in a recent Vanson Bourne study. The market researcher’s small snapshot paints a bleak picture for tech marketers who use AI for content aimed at
- [11 essential content marketing links for Q1 26](https://collectivecontent.agency/2026/04/06/11-essential-content-marketing-links-for-q1-26/) - The State of AI in Thought Leadership Would be remiss of us not to lead with our big report from the past couple of weeks. GTLI Symposium – the recap in the park And MD Tony was recently in Texas for the second annual symposium by the Global Thought Leadership Institute. Here’s his pithy walk-through
- [Finite – how much content is enough? ](https://collectivecontent.agency/2026/03/03/finite-how-much-content-is-enough/) - I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the feeling of hitting my goal each day, then the next day at 3AM NYT HQ time, they release all the answers to the previous day. When it’s done, it’s done.
- [Rigour, bold moves and trust: Lessons from content leaders](https://collectivecontent.agency/2026/02/16/rigour-bold-moves-and-trust-lessons-from-content-leaders/) - Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind, we thought it more important than ever to consult the leaders in B2B content on what excellence in thought leadership looks like. In season three of our ‘Sense-maker sessions:
- [What marketing can’t afford to lose in uncertain times](https://collectivecontent.agency/2026/01/06/what-marketing-cant-afford-to-lose-in-uncertain-times/) - I have no crystal ball. And it’s quite possible I could publish this same post in January next year. But I do know that right now too many companies, too many agencies – too many of all of us – are almost paralysed by uncertainty. You could make a case for ‘uncertainty’ being the word of 2025,
- [5 content-related reasons I’ve seen marketing campaigns fail in 2025](https://collectivecontent.agency/2025/12/23/5-content-related-reasons-ive-seen-marketing-campaigns-fail-in-2025/) - The last weeks of December come with a guarantee that we’ll all be seeing lots of similar posts: the round-up. This year, I’ve decided to compile five content-related reasons that I’ve seen marketing campaigns flop in 2025. Why? So you can avoid these marketing mishaps in 2026. You can thank me in your personal highlights post next December. Now, those reasons: Your provider doesn’t
- [Christmas light lessons for evergreen content](https://collectivecontent.agency/2015/10/08/christmas-light-lessons-for-evergreen-content/) - We hear quite a bit in content marketing circles about evergreen or timeless content. There are some good examples out there (like this). And we’re big fans too, whether creating for clients or training them to create. Make no mistake, timeless content isn’t the same as avoiding using a time stamp. One prominent member of
- [3 examples: audiences seeking out ‘the human’](https://collectivecontent.agency/2025/12/18/3-examples-audiences-seeking-out-the-human/) - How do you stand out in a world of AI mediocrity and, more broadly, B2B same-ness? Where in the world? Twenty years ago, I was five years into editing a weekly column by futurist and former BT CTO Peter Cochrane. His 100+ columns for his ‘Uncommon Sense’ series were rolled up into this book. Great as his column was – full of sage advice, anecdotes and sense-making – we
- [Making a good last impression](https://collectivecontent.agency/2025/12/11/13470/) - The peak-end rule goes back 32 years. So why is unsubscribing from email such a lousy experience? We’ve all heard that ‘You only get one chance to make a good first impression.’ Always make an effort to present yourself well. But the end of an experience is often as memorable as its best moment. Researchers
- [Content Marketing Landmarks: The Furrow](https://collectivecontent.agency/2016/09/28/content-marketing-landmarks-the-furrow/) - ‘Content marketing’ is a relatively new term. But although the phrase was first coined in 1996 the idea of brands delivering value, and not just the hard sell, to customers stretches back hundreds of years. While there were earlier examples, it’s generally considered that the first brand publication was The Furrow by John Deere, a
- [Content Marketing Landmarks: Guinness](https://collectivecontent.agency/2016/10/14/content-marketing-landmarks-guinness/) - This week’s content marketing landmark is a good example of how a company can develop and broaden brand appeal without really having any affiliation with its core product. Last time we looked at Michelin and how the eponymous brothers developed their travel guides, featuring maps, hotel and restaurant guides and fix-it advice, to help promote
- [Content marketing landmarks: Michelin](https://collectivecontent.agency/2016/10/05/content-marketing-landmarks-2-michelin/) - The Michelin story should inspire any content marketing writer stuck with a brief for a less-than-sexy product. Sure, it’s easy to write sparkling copy to market fast cars, five-star hotels or fine wines. But if you’re stuck with a brief for car tyres you’d be forgiven for thinking you caught a raw deal – and
- [The recipe – opening up about our content strategy for LinkedIn ](https://collectivecontent.agency/2025/11/18/the-recipe-opening-up-about-our-content-strategy-for-linkedin/) - Our CC LinkedIn content strategy is a subset of our wider content strategy. (I’ll add here that we should all have documented content strategies.) Also, I realise ours is not the same as one for a large enterprise. But, as our content strategy says, these documents are a ‘North Star’ that will always guide you.
- [Commit No Nuisance – whatever that means](https://collectivecontent.agency/2025/11/12/commit-no-nuisance-whatever-that-means/) - I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make daily for about four years. I only recently found out that ‘COMMIT NO NUISANCE’ was code for ‘No public urination’. These signs date back to
- [Researchers’ verdict on AI detection tools? Don’t use them to make ‘significant decisions’](https://collectivecontent.agency/2025/10/30/researchers-verdict-on-ai-detection-tools-dont-use-them-to-make-significant-decisions/) - Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw in my life’. The plot of Aristophanes’ play, The Frogs (405 BC), asserts that the only way to find a good poet back then was
- [Everything you need to know for a corporate video shoot [template]](https://collectivecontent.agency/2025/10/08/everything-you-need-to-know-for-a-corporate-video-shoot/) - Part of a series about creating corporate and B2B video content. The best way to get everyone on the same page prior to filming is to get them to read and complete a booking brief, call sheet or video booking template – people call the document different things. On this page you’ll find a free
- [It’s the year of audio (again) – but which type?](https://collectivecontent.agency/2025/10/08/its-the-year-of-audio-again-but-which-type/) - We’ve been in The Year of Audio Content for a number of years. But what comes to mind when I say ‘audio content’? Podcasts are a type of audio – quite old as a format but on a decade-long boom that shows no signs of letting up. Meanwhile audiobooks are audio too, dominated by platforms
- [11 best content marketing links Q3 25](https://collectivecontent.agency/2025/10/01/11-best-content-marketing-links-q3-25/) - What is a use case and when should you use one? Kicking off this quarter with this piece from our very own Bill Clark, who lays out the important distinctions between two essential marketing resources: use cases and case studies. How to protect your most important (and undervalued) marketing asset Whether or not you’re
- [How to optimise your content for GenAI search success](https://collectivecontent.agency/2025/09/25/how-to-optimise-your-content-for-genai-search-success/) - Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies accordingly. Knowing how to adjust is hard when there’s so much – and often so much conflicting – guidance coming from all directions. For example,
- [Tips for filming a corporate video – what to remember on the day](https://collectivecontent.agency/2025/09/18/tips-for-filming-a-corporate-video-what-to-remember-on-the-day/) - Part of a series on creating corporate and B2B video. This is a simple guide to make the day of filming as painless as possible. Planning is crucial. If possible, visit the location before the shoot. Apart from checking where you will be filming, you also need to build a relationship with at least one
- [How to write a script for a corporate video or case study](https://collectivecontent.agency/2025/09/17/13311/) - Part of a series about creating corporate and B2B video. Even the most experienced presenter or public speaker can struggle when put in front of a camera. Talking to a group of people might be second nature for some but speaking to the unblinking eye of the camera can be more daunting. The good news
- [How to create a testimonial video or customer success story](https://collectivecontent.agency/2025/09/16/how-to-create-a-testimonial-video-or-customer-success-story/) - Part of a series about creating corporate and B2B video. Using video to promote your business means choosing a story that lends itself to a video rather than a text story. It might sound obvious, but what makes a case study or customer success story a great candidate for a video is the visual element.
- [Real > stock > AI imagery](https://collectivecontent.agency/2025/09/10/real-stock-ai-imagery/) - I was looking at a carousel that my colleagues posted to our CC LinkedIn page a while ago (digression: you should follow our LinkedIn page, if you don’t already). The post was about sourcing imagery that accompanies your written content. And the upshot was that original images will work better alongside your copy than stock images, while
- [Connecting with prospects online is a challenge… but the biggest test is maintaining trust](https://collectivecontent.agency/2025/09/09/connecting-with-prospects-online-is-a-challenge-but-the-biggest-test-is-maintaining-trust/) - In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s impact on search-generated web traffic, considerations for content marketers facing a possible ‘Google Zero’ and how some content pros are adjusting their tactics to reduce
- [SEO in the age of AI search: How content marketers are fighting ‘Google Zero’](https://collectivecontent.agency/2025/09/02/seo-in-the-age-of-ai-search-how-content-marketers-are-fighting-google-zero/) - Many content marketers today might not remember the early days of the web – the days before LinkedIn (founded in 2003) or, even farther back, Google (established in 1998). But we are in some ways reliving a bit of that experience today, as generative AI features such as Google’s AI Overviews and AI-powered search tools
- [Who does search serve? GEO raises hard questions for content marketers looking to be found online](https://collectivecontent.agency/2025/08/26/who-does-search-serve-geo-raises-hard-questions-for-content-marketers-looking-to-be-found-online/) - If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known as ‘Google Zero’ – feels like a growing possibility today. It’s shifting thinking from search engine optimisation (SEO) to generative engine optimisation (GEO) instead. And
- [Bracing for the AI business backlash – starting with HR](https://collectivecontent.agency/2025/08/22/bracing-for-the-ai-business-backlash-starting-with-hr/) - The FT’s Andrew Hill is a thorough journalist, so I was interested to read his recent piece asking, “Does HR still need humans?” This is an intriguing question. Much of HR is low-level transactional. So, looked at in a certain way, the answer is: No, HR no longer needs humans, or soon won’t. Meanwhile, on
- [What is a use case and when you should use one?](https://collectivecontent.agency/2025/08/22/what-is-a-use-case-and-when-you-should-use-one/) - What is a use case? Don’t search it, don’t run your AI, just off the top of your head. If you’re like us at Collective Content, you’ve spent years reading about and discussing technology issues. But you may have never had this simple question put to you. But we want to do that because we’ve
- [What’s in a word?](https://collectivecontent.agency/2025/08/18/whats-in-a-word/) - In short, quite a lot When we write for you, most of the time we take what’s been asked of us from a full brief. There will be a point when you ask us to come up with one for you. And that’s good. We get to add some worth to the prose, and it
- [What the latest research tells us about AI’s impact on search](https://collectivecontent.agency/2025/08/19/what-the-latest-research-tells-us-about-ais-impact-on-search/) - Since Google rolled out AI Overviews at the top of its search results page, many organisations have reported steep drops in search engine-generated traffic to their websites. What’s more, growing numbers of users are skipping Google entirely and instead searching the internet using ChatGPT, Anthropic’s Claude, the AI search engine Perplexity.ai and other AI tools.
- [The GEO-related terms that content marketers should know](https://collectivecontent.agency/2025/08/12/the-geo-related-terms-that-content-marketers-should-know/) - Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications? But the rapid shift to AI-based search is putting pressure on content marketing teams to rethink their SEO (search engine optimisation) strategies. This new era
- [Essential sustainability insights from Q2 25](https://collectivecontent.agency/2025/08/08/essential-sustainability-insights-from-q2-25/) - In its Q2 25 Tech Quarterly update, the agency Collective Content highlights recent sustainability research and developments.
- [Your new competitor: Netflix](https://collectivecontent.agency/2025/06/09/your-new-competitor-netflix/) - Part 3 Welcome to Human Work. A series about the changing nature of work today. Many a modern conversation starts like this: “Do you prefer working in the office or working at home?” This is a way of dealing with something that is by turns traumatic, exciting, knotty and monumental – work changes wrought by
- [GEO: What it is, how it’s developing and what you need to do right now ](https://collectivecontent.agency/2025/07/31/geo-what-it-is-how-its-developing-and-what-you-need-to-do-right-now/) - Generative engine optimisation (GEO) is a new way to make sure your content is found by AI tools. You can think of it as an additional layer on top of traditional search, where organisations maximise their visibility on the internet through search engine optimisation (SEO). Generative search doesn’t lead with listing links to websites, it
- [Essential healthcare insights from Q2 25](https://collectivecontent.agency/2025/07/29/essential-healthcare-insights-from-q2-25/) - Learn about recent research and statistics around healthcare technology in this Q2 25 Tech Quarterly update from the agency Collective Content.
- [Essential cybersecurity insights from Q2 25](https://collectivecontent.agency/2025/07/28/essential-cybersecurity-insights-from-q2-25/) - Learn what the latest surveys and research say about the state of cybersecurity in the enterprise in this Tech Quarterly update for Q2 25 from the agency Collective Content.
- [Essential AI insights from Q2 25](https://collectivecontent.agency/2025/07/24/essential-ai-insights-from-q2-25/) - In this Tech Quarterly update for Q2 2025, the agency Collective Content sums up recent research and stats around the use of AI, GenAI and LLMs.
- [On mimetic desire and work](https://collectivecontent.agency/2025/07/17/on-mimetic-desire-and-work/) - Part 6 Welcome to Human Work. A series about the changing nature of work today. René Girard (1923-2015) was a French-American philosopher and social scientist, his ideas now beloved of JD Vance and Peter Thiel. Girard’s theory of mimetic desire, crudely, is that we desire things mainly because other people desire them. We are slaves
- [Podcast Episode – Sense-maker sessions - Marquess of Anglesey](https://collectivecontent.agency/2025/07/15/podcast-episode-sense-maker-sessions-marquess-of-anglesey/) - New Sense-makers podcast episode from Collective Content. Live! Our host, CC MD Tony Hallett is joined by an expert panel including Nessa Keddo, Phil Szomszor and Harendra Kapur. Live from a rooftop bar in London, we present our special event ‘Mis World: Misinformation, mistrust, and missing the point of AI’. In our Sense-maker Sessions we
- [Leading for tomorrow (and right now)](https://collectivecontent.agency/2025/07/08/leading-for-tomorrow-and-right-now/) - Part 5 Welcome to Human Work. A series about the changing nature of work today. Many leaders are seized of the need to transform to survive and thrive. They also know that leadership isn’t just about telling people what they want to hear. It sounds obvious, but it wasn’t so long ago that hymns to
- [11 best content marketing links Q2 25](https://collectivecontent.agency/2025/07/01/11-best-content-marketing-links-q2-25/) - Edelman report: Smart thought leadership outperforms traditional B2B marketing In short, thought leadership does drive B2B sales. Just remember to do it well (clue: we’re here to help). Painkillers or vitamins – what do you sell? I didn’t come up with this concept, but in this post on our CC blog I talk about
- [Content and trust in a post-truth society](https://collectivecontent.agency/2025/06/23/content-and-trust-in-a-post-truth-society/) - The internet has always demanded users put on their bullshit goggles and take what they read with a pinch of salt. Anyone can publish websites, videos or social posts. We’re operating in an environment with low barriers to entry and low guardrails around the truth. Misinformation and ‘fake news’ are not a modern problem, though.
- [Rewarding reluctant office presence](https://collectivecontent.agency/2025/06/17/rewarding-reluctant-office-presence/) - Part 4 Welcome to Human Work. A series about the changing nature of work today. Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that others can’t. They make ripples that become waves – even sea changes. An emerging question about modern work is: how do we get more out
- [Podcast Episode – Sense-maker sessions](https://collectivecontent.agency/2025/06/03/podcast-episode-sense-maker-sessions/) - New Sense-makers podcast episode from Collective Content. Now live! Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute. Find out about metrics at a successful content marketing and thought leadership division, AI out of the trial phase, and why it makes sense to
- [Painkillers or vitamins – what do you sell?](https://collectivecontent.agency/2025/06/09/painkillers-or-vitamins-what-do-you-sell/) - The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know we need vitamins, need the good stuff that sustains us over time. But in the heat of the moment, we all just want our pain
- [Essential healthcare insights from Q4 24](https://collectivecontent.agency/2025/01/05/essential-healthcare-insights-from-q4-24/) - 1. Cloud security a top concern for IT leaders in healthcare The 2024 CDW Cloud Computing Research Report (https://healthtechmagazine.net/article/2024/10/what-new-research-report-tells-us-about-healthcare-and-cloud), based on a survey of more than 900 IT professionals across the US, finds that security is the leading reason why IT leaders in healthcare keep applications on premises instead of migrating to the cloud. The
- [Whatever the content type, one process to rule them all](https://collectivecontent.agency/2025/05/29/understanding-the-mission-statement/) - We established the way we work when Collective Content mostly worked on written projects like case studies, blog posts, whitepapers and eBooks, guides and more that we did, and still do, create for clients. We still love this kind of project, but over the years we’ve added more ways to tell your stories. Now, we
- [Content marketing and operating at media speed](https://collectivecontent.agency/2013/01/28/content-marketing-and-operating-at-media-speed/) - One of our partners recently mentioned those companies that “get it” and those that don’t. What he meant by “get it” is those that have a content creation mindset that allows them to be agile and ultimately execute on their content strategy (for leads, sales, profile – you name it). Why’s that important? One of
- [The Steph Curry lesson for business](https://collectivecontent.agency/2025/05/19/the-steph-curry-lesson-for-business/) - This story is a little old now but it says so much about how a company becomes trusted and wins new business. Steph Curry is among the best basketball players in the modern era, likely of all time. He’s led an unfashionable NBA team to titles and is maybe the most famous three-point king. Back
- [Companies are suffering a ‘psychic energy deficit’](https://collectivecontent.agency/2025/05/09/companies-are-suffering-a-psychic-energy-deficit/) - Companies are suffering from a slump in discretionary energy: energy that workers freely gave at work. These are the moments of ideation, fun, innovation, insight, vigour and enthusiasm that once happened almost exclusively in offices but now happen much less. The fluid ways of working ushered in by digital tech – and dramatically accelerated by
- [The joy of small audiences in B2B](https://collectivecontent.agency/2025/05/06/the-joy-of-small-audiences-in-b2b/) - B2B folk, how do you measure your content? Funnily enough, if you’re one of the rare professionals who says, “We don’t”, you get a pass. For now. The worse answer is to say you tally up views, subscriber numbers, page dwell time and so on. After all, these are all very obvious in different analytics
- [Essential sustainability insights from Q1 25](https://collectivecontent.agency/2025/04/30/essential-sustainability-insights-from-q1-25/) - 1. Hitachi announces $400m fund to develop sustainable tech and growth The strategic corporate venture capital unit of Hitachi Ltd., Hitachi Ventures, says it will be funding up to $400 million of “strategic investments in startups with cutting-edge digital technologies”. It aims to accelerate and promote the development of sustainable tech for data centres, future
- [Dealing with elephants – in rooms, offices, at home, everywhere](https://collectivecontent.agency/2025/04/30/dealing-with-elephants-in-rooms-offices-at-home-everywhere/) - What do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often to tiptoe around it and pretend it’s not happening. Here are some examples of elephants in a series of questions. Is social media robbing young
- [Podcast Episode – Sense-maker sessions](https://collectivecontent.agency/2025/04/24/sense-maker-sessions/) - Live! From Tileyard London in King's Cross, join our host, MD Tony Hallett, for a live audience Q&A interview with Dolby Lead Copywriter, and content leader, Judson Hamilton. With Dolby tech in billions of devices around the world, hear what role AI plays in content, how to create effective messaging, and what films really do
- [The $$$ is in the detail](https://collectivecontent.agency/2025/04/09/the-is-in-the-detail/) - The devil is in the detail, they say. But sometimes it’s the good stuff you find in the detail – in work or play. I recently visited several universities with my daughter, who’s working out which ones to select. (I guess that’s neither work nor play, but stick with me.) The various admin staff, academics
- [Content leaders – now is not the time to bury your head in the sand](https://collectivecontent.agency/2025/04/04/content-leaders-now-is-not-the-time-to-bury-your-head-in-the-sand/) - I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the relatively new US administration and changes to areas including DEI and international trade it is ushering in. Each time, I heard – from quite senior
- [11 best content marketing links Q1 25](https://collectivecontent.agency/2025/03/31/11-best-content-marketing-links-q1-25/) - 1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same things? Robert Rose at the CMI has an answer. 2. Master these two stories for your business Most of us are telling only one of
- [It’s 2025! Time to refresh, reboot and rethink your thought leadership. ](https://collectivecontent.agency/2025/02/06/its-2025-time-to-refresh-reboot-and-rethink-your-thought-leadership/) - Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your thought leadership (TL) content – and probably much of your other content too, to fit the new context. We can help you consider the best
- [ “Oh yeah we do content too” ](https://collectivecontent.agency/2025/02/04/oh-yeah-we-do-content-too/) - I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of your head. Mine is a part of the Dandy Warhols’ hit from a lifetime ago (2000, to be specific) ‘Bohemian Like You’ (link is the NSFW
- [Content sign-offs: 7 tips (and a story from BA190)](https://collectivecontent.agency/2025/01/30/content-sign-offs-7-tips-and-a-story-from-ba190/) - I recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication and where BA’s High Life has excelled over the years — an ad that was part of the in-flight entertainment gave me other ideas. Before any
- [Essential cybersecurity insights from Q4 24](https://collectivecontent.agency/2025/01/28/essential-cybersecurity-insights-from-q4-24/) - 1. AI will be behind 25% of enterprise breaches by 2028 By 2028, Gartner predicts that 25 per cent of enterprise breaches will stem from AI agent abuse, driven by both external and internal actors. Dealing with this threat will require the rapid development of new security solutions to protect against sophisticated AI-driven attacks. 2.
- [Research: Why clients work with Collective Content ](https://collectivecontent.agency/2025/01/22/research-why-clients-work-with-collective-content/) - Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of our clients – ‘Why do your customers choose you?’ But you might guess that we also ask our own clients another similar question: why they
- [Copy-wise: Getting a name wrong is unforgivable – 5 tips](https://collectivecontent.agency/2025/01/20/copy-wise-getting-a-name-wrong-is-unforgivable-5-tips/) - How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong. And not only is it deeply irritating for the person whose name you get wrong, it’s potentially misleading if there is someone with the name
- [What the Hero’s Journey can – and can’t – do for you](https://collectivecontent.agency/2022/07/19/what-the-heros-journey-can-and-cant-do-for-you/) - Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
- [Content isn’t the only way to become trusted. (But I like it.)](https://collectivecontent.agency/2025/01/08/content-isnt-the-only-way-to-become-trusted-but-i-like-it/) - Trust. Some would say everything has always been based on trust. From a member of the tribe guarding the cave opening at night while you sleep to… less important but very relevant matters of B2B marketing. When we ran our ‘Trust through understanding’ worldview by a contact at one of the world’s largest companies last
- [Essential sustainability insights from Q3 24](https://collectivecontent.agency/2024/12/30/essential-sustainability-insights-from-q3-24/) - In this Q3 24 Tech Quarterly update, the agency Collective Content summarise some of the most recent studies and stats around sustainability.
- [Essential CIO insights from Q3 24](https://collectivecontent.agency/2024/12/30/essential-cio-insights-from-q3-24/) - The agency Collective Content's summary of some of the top research findings published during Q3 2024 around the work of CIOs.
- [11 best content marketing links Q4 24](https://collectivecontent.agency/2024/12/27/11-best-content-marketing-links-q4-24/) - Collective Content MD Tony Hallett presents his list of must-read pieces about content marketing from the fourth quarter of 2024.
- [Our words of the year](https://collectivecontent.agency/2024/12/17/our-words-of-the-year/) - Collective Content’s words of the moment (WOTM) appear in our monthly newsletters. They are sometimes new words, or simply words having their day in the sun. Our sweet spot in January was Cakeism – to want to do or have two (possibly mutually exclusive) things at the same time. A new word but not
- [Content marketing trends #2 Parallax web design](https://collectivecontent.agency/2018/06/26/parallax-web-design/) - What are the newest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? Following on from the first post on ‘gifographics’, we look at another content format gaining momentum: parallax web design. As this article explains, making online content more interactive and visual in this
- [Never stop caring about style and grammar – here’s why](https://collectivecontent.agency/2024/07/30/never-stop-caring-about-style-and-grammar-heres-why/) - If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and apostrophes? We’ve heard several versions of that question through the decade that Collective Content has been around. Around nine years ago, we started a series
- [Speaking to your customers? No alarms and no surprises](https://collectivecontent.agency/2024/10/10/speaking-to-your-customers-no-alarms-and-no-surprises/) - This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at ease when we produce content that needs their direct input. While our agency’s role in technology partner marketing means our team here is usually dealing
- [Unlock your creativity – how to think like Bill Gates and Thomas Edison ](https://collectivecontent.agency/2024/10/14/unlock-your-creativity-how-to-think-like-bill-gates-and-thomas-edison/) - I made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it. I said I’d “never come across many professional writers who say they get writer’s block”. For one thing, on reflection, we’ve all heard of many famous novelists and other fiction writers who do. So
- [Essential CIO insights from Q2 24](https://collectivecontent.agency/2024/07/04/essential-cio-insights-from-q2-24/) - In this Q2 2024 Tech Quarterly update, the agency Collective Content reviews recent research and surveys regarding the role of the CIO and CISO.
- [The biggest partners in tech and their content needs](https://collectivecontent.agency/2024/10/16/the-biggest-partners-in-tech-and-their-content-needs/) - Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In our world – often that means thought leadership for large B2B tech companies – our clients invest in content in a big way. What’s “a
- [Why we have a GenAI policy – and why you should too](https://collectivecontent.agency/2023/10/30/why-we-have-a-genai-policy-and-why-you-should-too/) - Collective Content senior writer Eve Michell explores why it's important for content agencies to adopt a clear policy around the use of generative AI in their work.
- [Why a defined process gets the best content results](https://collectivecontent.agency/2024/10/03/why-a-defined-process-gets-the-best-content-results/) - This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process means peace of mind. Everyone should expect a content marketing agency to be masters of the written word. That’s a given. If you find that
- [Essential AI insights from Q2 24](https://collectivecontent.agency/2024/07/03/essential-ai-insights-from-q2-24/) - In this Q2 2024 Tech Quarterly update, the agency Collective Content reviews some of the latest research around artificial intelligence and real-life AI applications.
- [11 best content marketing links Q3 24](https://collectivecontent.agency/2024/10/04/11-best-content-marketing-links-q3-24/) - C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI? And maybe you don’t know how? This post, from eConsultancy, is for you. 3 qualities to demand in your content agency Here’s the first
- [Essential healthcare insights from Q2 24](https://collectivecontent.agency/2024/07/02/essential-healthcare-insights-from-q2-24/) - In this Tech Quarterly healthcare update for Q2 2024, the agency Collective Content sums up recent research about the sector's use of digital technologies.
- [Small partner, big ambition – how I show what’s possible](https://collectivecontent.agency/2024/09/25/small-partner-big-ambition-how-i-show-whats-possible/) - This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can expect. Large channel partners and even those that are medium-sized (they can still be $1bn+ large!) have had lots of experience working with agencies. If
- [3 qualities to demand in your content agency](https://collectivecontent.agency/2024/09/16/3-qualities-to-demand-in-your-content-agency/) - This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter to every partner, big or small. I’ve thought long and hard about the differences that inevitably come from working with different kinds of partners that
- [Why DIY content might be the wrong decision](https://collectivecontent.agency/2023/01/03/why-diy-content-might-be-the-wrong-decision/) - Why work with an agency instead of creating marketing content in-house? Outsourcing can save time and create value, freeing your staff to focus on what they do best.
- [11 best content marketing links Q2 24](https://collectivecontent.agency/2024/07/31/11-best-content-marketing-links-q2-24/) - 1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together advice. We have ourselves driven down even further, with how to choose a content agency being the question that we answer. 2. B2B content
- [What are your AI-generated meeting summaries not telling you? ](https://collectivecontent.agency/2024/07/17/what-are-your-ai-generated-meeting-summaries-not-telling-you/) - MD Tony Hallett discusses the recent reliance on AI-generated meeting summaries and what they may overlook.
- [Don't ‘click here’: Let's get meaningful with link anchor text](https://collectivecontent.agency/2024/07/01/dont-click-here-lets-get-meaningful-with-link-anchor-text/) - The internet is littered with instances of ‘click here’ and ‘read more’. These phrases are commonly used as anchor text for URLs – the (typically) blue, underlined links that take you to other pages on the web. The problem is that these are terribly bad practice for use as URL anchor text on a number
- [Do AI and plagiarism have anything in common?](https://collectivecontent.agency/2024/05/23/do-ai-and-plagiarism-have-anything-in-common/) - At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master of your own prompts. There is a degree of thought that goes into it. But consider the millions of words written by professionals, amateurs and
- [GenAI baby steps are fine](https://collectivecontent.agency/2024/06/25/genai-baby-steps-are-fine/) - I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as other artistic avenues like poetry and songwriting. On the visual side, recent viral moments around extending classic album covers – which teenagers on TikTok seem
- [Like The Bear? Love agencies](https://collectivecontent.agency/2024/06/20/like-the-bear-love-agencies/) - MD Tony Hallett talks us through the similarities of working in a restaurant and an agency.
- [Allyship is not a marketing strategy](https://collectivecontent.agency/2023/06/13/allyship-is-not-a-marketing-strategy/) - How the agency Collective Content tries to walk the walk and make diversity and equity a daily priority rather than treating it as a marketing opportunity.
- [Jólabókaflóðið – What to get the content marketer in your life](https://collectivecontent.agency/2023/12/20/jolabokaflodid-what-to-get-the-content-marketer-in-your-life/) - We love the Christmas Book Flood at Collective Content, but picking gifts is rarely easy. Here's 6 recommendations to spoil your loved ones this Jólabókaflóðið.
- [Plagiarism Week – why?](https://collectivecontent.agency/2024/05/20/plagiarism-week-why/) - I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand that the word ‘plagiarism’ (Greek and Latin origins, relating to kidnapping 😐) sounds old, like it’s from the twentieth or even nineteenth century. Google it,
- [Essential VR/AR/XR insights from Q1 24](https://collectivecontent.agency/2024/05/03/essential-vr-ar-xr-insights-from-q1-24/) - In this Q1 24 Tech Quarterly update, Collective Content sums up recent research and market projections around augmented reality and virtual reality technologies.
- [Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)](https://collectivecontent.agency/2024/05/10/copy-wise-follow-this-simple-room-for-lists-and-dont-be-a-copy-bro/) - The internet loves lists. It especially loves stylised lists, that may prioritise style over substance. Here's why we don't love this trend.
- [Essential CIO Insights from Q1 24](https://collectivecontent.agency/2024/05/09/essential-cio-insights-from-q1-24/) - 1. CISO job satisfaction is linked to board engagement: IANS The annual CISO survey from security research firm IANS found that job satisfaction is correlated with how frequently CISOs engage with their board. Only 28 per cent of CISOs without board engagement say they are satisfied with how leaders handle security budget requests; for CISOs
- [Essential AI insights from Q1 24](https://collectivecontent.agency/2024/05/07/essential-ai-insights-from-q1-24/) - In this Tech Quarterly update, the agency Collective Content sums up recent research and market forecasts related to use of artificial intelligence in business, government and more.
- [Essential cybersecurity insights from Q1 24](https://collectivecontent.agency/2024/05/01/essential-cybersecurity-insights-from-q1-24/) - In this Q1 24 Tech Quarterly update, the agency Collective Content sums up recent research on cybersecurity markets, compliance efforts, adoption of GenAI and more.
- [Essential healthcare insights from Q1 24](https://collectivecontent.agency/2024/04/29/essential-healthcare-insights-from-q1-24/) - In this Q1 24 Tech Quarterly update, the agency Collective Content sums up recent research and developments in healthtech and sector adoption of applications such as AI.
- [Why you should engage your content marketing agency for B2B social media success](https://collectivecontent.agency/2024/04/03/why-you-should-engage-your-content-marketing-agency-for-b2b-social-media-success/) - Content marketing has become central to the majority of B2B marketing efforts. Because it generates three times as many leads as traditional marketing, it’s not difficult to see why.
- [11 essential content marketing links from Q1 24](https://collectivecontent.agency/2024/04/01/11-essential-content-marketing-links-from-q1-24/) - Discover some of the top blog posts and articles about content marketing from Q1 24 in this roundup from Collective Content Managing Director Tony Hallett.
- [Red flag: When your agency just isn't that into you](https://collectivecontent.agency/2024/03/25/red-flag-when-your-agency-just-isnt-that-into-you/) - Maybe it’s like dating. What if all the person across that restaurant table does is talk about their great abs or how much money they make? What if they never look into your eyes and are never really interested in you? In that case, I’d bet you’re looking to catch the waiter’s eye. Or even about
- [April Fools’ stories - 4 blunders to avoid](https://collectivecontent.agency/2014/03/31/april-fools-stories-4-blunders-to-avoid/) - Little known fact: Managing Director Tony Hallett is a fan of stand-up comedy. Join as he gives some advice around B2B communications this April Fool's Day.
- [How to interview to create better content](https://collectivecontent.agency/2024/02/28/how-to-interview-to-create-better-content/) - In this how-to blog, Senior Editor Bill Clark shares his tips for how to conduct better interviews that help you to create great content for clients.
- [Essential VR/AR/XR insights from Q4 23](https://collectivecontent.agency/2024/02/20/essential-vr-ar-xr-insights-from-q4-23/) - In this Tech Quarterly update, the agency Collective Content summarises some of the key research stats and market predictions from Q4 23 around augmented reality, virtual reality and similar technologies.
- [Essential cybersecurity insights from Q4 23](https://collectivecontent.agency/2024/02/15/essential-cybersecurity-insights-from-q4-23/) - In this Tech Quarterly update on cybersecurity, the agency Collective Content reviews some of the leading studies and statistics that were released in Q4 23.
- [Essential AI insights from Q4 23](https://collectivecontent.agency/2024/02/09/essential-ai-insights-from-q4-23/) - In this Tech Quarterly update for Q3 23, the agency Collective Content highlights some of the top research reports, surveys and predictions around AI.
- [Get your thought leadership programme off the ground in 2024](https://collectivecontent.agency/2024/02/09/get-your-thought-leadership-programme-off-the-ground-in-2024/) - Senior editor Andrew Smith explores 10 practical tips for getting your thought leadership programme off the ground in 2024.
- [Essential healthcare insights from Q4 23](https://collectivecontent.agency/2024/02/07/essential-healthcare-insights-from-q4-23/) - 1. Despite AI's promise in medicine and other fields, poll finds 'confidence gap' More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial intelligence (AI) could improve the accuracy of medical diagnoses, a study by the British Standards Institution found. But the study also found that people have
- [Good art – and good content marketing – doesn’t take shortcuts ](https://collectivecontent.agency/2024/01/26/good-art-and-good-content-marketing-doesnt-take-shortcuts/) - In this blog, Shirley Siluk walks us through why AI-generated content isn't "art", and why we don't use AI to create content marketing assets.
- [Don’t let fake stats kill the credibility of your content](https://collectivecontent.agency/2021/03/15/dont-let-fake-stats-kill-the-credibility-of-your-content/) - It's important to check the information you cite in white papers, blogs, infographics and elsewhere: having up-to-date, relevant and well-sourced statistics and market research brings authority and credibility to your content.
- [Content pollution: Tips for a greener content climate](https://collectivecontent.agency/2024/01/29/content-pollution-tips-for-a-greener-content-climate/) - GenAI makes easier than ever to make content consistently, but is that a good thing? What's the difference between a regular schedule and spam? Let's explore.
- [Alternatives to bad stock images](https://collectivecontent.agency/2015/10/14/alternatives-to-bad-stock-images/) - Are there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on clichéd stock imagery because they think it’s good? My short answer is, ‘Partly so, yes’. But if the rise of content marketing, meaning a flood
- [On Thesaurus Day, words matter. But we know their meanings change too](https://collectivecontent.agency/2024/01/18/on-thesaurus-day-words-matter-but-we-know-their-meanings-change-too/) - CC content manager Liam Tung walks us through the evolution of the thesaurus and how words that aren't synonyms often become them.
- [11 essential content marketing links from Q3 23](https://collectivecontent.agency/2023/10/10/11-essential-content-marketing-links-from-q3-23/) - What's the latest thinking in content marketing? The agency Collective Content shares some of the most interesting and useful articles published in Q3 2023.
- [Essential healthcare insights from Q2 23](https://collectivecontent.agency/2023/09/20/essential-healthcare-insights-from-q2-23/) - In its Tech Quarterly healthcare update for Q2 2023, the agency Collective Content sums up recent developments in the sector's use of digital technologies.
- [11 essential content marketing links from Q4 23](https://collectivecontent.agency/2023/12/29/11-essential-content-marketing-links-from-q4-23/) - What are the newest insights in content marketing? Collective Content shares some must-read articles from Q4 2023.
- [Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging](https://collectivecontent.agency/2023/12/06/podcast-episode-7-diversity-equity-inclusion-and-belonging/) - Hosts Daine Lindsay and MD Tony Hallett are joined be marketing and content executive Zoe McNeill and senior content manager Emma Davies to talk DEIB and ESG.
- [Podcast Episode 6 – Ways of Working](https://collectivecontent.agency/2023/11/21/podcast-episode-6-ways-of-working/) - In episode 6 of Collective Content's 'How to choose a content agency' series our hosts are joined by Bill Clark and Fanny Abramczuk to discuss Ways of Working.
- [Podcast Episode 5 – Onboarding](https://collectivecontent.agency/2023/11/01/podcast-episode-5-onboarding/) - Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client services director Fiona Skilton and operations director Becky Thompson to talk through onboarding a new content team to handle your marketing. Their discussion covers the
- [Podcast Episode 3 – Reputation](https://collectivecontent.agency/2023/10/02/podcast-episode-3-reputation/) - Our hosts Daine Lindsay and MD Tony Hallett join senior editors Andrew Smith and Julian Heathcote to talk agency reputation and sorting fact from fiction.
- [Podcast Episode 2 – AI](https://collectivecontent.agency/2023/09/19/podcast-episode-2-ai/) - Collective Content senior editor Shirley Siluk and writer Eve Michell join us to discuss what AI means for your content marketing.
- [Podcast Episode 1 - In house, agency or freelance?](https://collectivecontent.agency/2023/08/26/podcast-episode-1/) - In Episode 1 hosts Daine and Tony chat with John Oates and Jon Bernstein about pros and cons of hiring an agency, developing talent in-house, or hiring a freelancer.
- [Podcast Episode 4 – Chemistry](https://collectivecontent.agency/2023/10/17/podcast-episode-4-chemistry/) - Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editor Julian Heathcote and client services director Fiona Skilton to discuss the importance
- [Why your SMEs are a marketing asset](https://collectivecontent.agency/2023/03/29/why-your-smes-are-a-marketing-asset/) - How can you create compelling marketing content? By involving your SMEs – subject matter experts who can add the value of deep knowledge – when you work with a content marketing agency.
- [Around the world in seven words](https://collectivecontent.agency/2023/12/04/around-the-world-in-seven-words/) - In a round-up of Collective Content's Words of the Moment for 2023, Andrew Smith talks us through his top 7 most impactful words of the year.
- [Essential healthcare insights from Q3 23](https://collectivecontent.agency/2023/11/07/essential-healthcare-insights-from-q3-23/) - In this Tech Quarterly update for Q3 23, the agency Collective Content sums up highlights in recent digital health and healthcare technology research.
- [Essential customer experience insights from Q3 2023](https://collectivecontent.agency/2023/11/02/essential-customer-experience-insights-from-q3-2023/) - In this Tech Quarterly update for Q3 23, the agency Collective Content sums up recent developments around technologies and strategies for improving customer experiences.
- [Onboarding agencies](https://collectivecontent.agency/2023/11/01/onboarding-agencies/) - Collective Content’s Becky Thompson and Fiona Skilton recently discussed routes to painless onboarding in our 'How to choose a content agency' podcast. But podcasts aren't for everyone. Find some of the key points here.
- [3 pros and 3 cons of using GenAI for your content](https://collectivecontent.agency/2023/09/27/3-pros-and-3-cons-of-using-genai-for-your-content/) - Eve Michell, a writer for the agency Collective Content, describes 3 benefits and 3 drawbacks to consider before incorporating AI into your content strategy.
- [How to get a referral for a great content agency](https://collectivecontent.agency/2023/08/15/how-to-get-a-referral-for-a-great-content-agency/) - Gather as much information as you can when you begin looking for referrals to content agencies. And then be sceptical: consider your needs in detail and talk with someone whose work and approach you respect.
- [What to believe about a content agency’s marketing](https://collectivecontent.agency/2023/08/02/what-to-believe-about-a-content-agencys-marketing/) - Looking to engage a content agency? Collective Content senior editor Julian Heathcote offers advice on how to investigate an agency' to make sure its skills and experience match its marketing.
- [11 best content marketing links Q2 23](https://collectivecontent.agency/2023/07/03/11-best-content-marketing-links-q2-23/) - The agency Collective Content sums up some of the best content marketing articles and resources from the second quarter of 2023. Read more here...
- [Essential VR/AR/XR insights from Q1 23](https://collectivecontent.agency/2023/05/18/essential-vr-ar-xr-insights-from-q1-23/) - In this Q1 2023 Tech Quarterly update, the agency Collective Content sums up the previous quarter's research highlights in AR, VR and the metaverse.
- [Essential customer experience insights from Q1 23](https://collectivecontent.agency/2023/05/15/essential-customer-experience-insights-from-q1-23/) - In this Q1 2023 Tech Quarterly update, the agency Collective Content reviews recent research and developments around the use of technology to improve customer experiences.
- [What does generative AI mean for content marketing?](https://collectivecontent.agency/2023/06/07/what-does-generative-ai-mean-for-content-marketing/) - In this blog post, the agency Collective Content sets out its position on content marketing and AI. It explains its position on using AI for content creation.
- [Essential AI insights from Q1 23](https://collectivecontent.agency/2023/05/05/essential-ai-insights-from-q1-23/) - In this Q1 2023 Tech Quarterly update, the agency Collective Content reviews some of the latest research around artificial intelligence and real-life AI applications.
- [Guide me: Questions to ask when selecting your content agency](https://collectivecontent.agency/2023/05/01/guide-me-questions-to-ask-when-selecting-your-content-agency/) - What information should be included in a guide to help people choose the right content agency? Collective Content agency MD Tony Hallett offers his thoughts and asks for suggestions.
- [Essential healthcare insights from Q1 23](https://collectivecontent.agency/2023/04/26/essential-healthcare-insights-from-q1-23/) - In its Tech Quarterly healthcare update for Q1 2023, the agency Collective Content sums up recent healthcare technology trends, research and forecasts.
- [11 essential content marketing links from Q1 23](https://collectivecontent.agency/2023/04/01/11-essential-content-marketing-links-from-q1-23/) - The agency Collective Content sums up some of the best content marketing articles and resources from the first quarter of 2023. Read more here...
- [11 essential content marketing links from Q4 22](https://collectivecontent.agency/2023/01/04/11-essential-content-marketing-links-from-q4-22/) - What were content marketing leaders talking about in Q4 22? Here are some of the top stories and posts the agency Collective Content was reading last year.
- [Let’s stay together: What client retention means to us](https://collectivecontent.agency/2023/03/30/lets-stay-together-what-client-retention-means-to-us/) - Collective Content client services director Fiona Skilton talks about the importance of building transparent, trusted long-term relationships for client retention.
- [My time as a grasshopper: the importance of a creative mentor](https://collectivecontent.agency/2023/02/23/my-time-as-a-grasshopper-the-importance-of-a-creative-mentor/) - Daine Lindsay, content executive at Collective Content, talks about the value he's gained from having experienced mentors to work with and learn from in his career.
- [None of your business: Discretion while co-working](https://collectivecontent.agency/2023/02/17/none-of-your-business-discretion-while-co-working/) - Tony Hallett, MD of the content marketing agency Collective Content, talks about the importance of guarding client information while in a co-working space.
- [How to involve a content agency in your website redesign. And how not to.](https://collectivecontent.agency/2023/02/14/how-to-involve-a-content-agency-in-your-website-redesign-and-how-not-to/) - A website redesign project is as much about words and messaging as it is about colours and brand guidelines - it pays to bring in a content agency right from the start.
- [What does Collective Content stand for?](https://collectivecontent.agency/2015/10/28/what-does-collective-content-stand-for/) - If you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company stands for something, even if they hate the idea of spelling it out. So I had to think hard about clearly explaining what makes Collective
- [Essential sustainability insights from Q4 22](https://collectivecontent.agency/2023/01/30/essential-sustainability-insights-from-q4-22/) - Collective Content summarises some of the top Q4 22 developments and research related to sustainability, climate action and net zero.
- [Flexible working: What it looks like at Collective Content](https://collectivecontent.agency/2023/01/31/flexible-working-what-it-looks-like-at-collective-content/) - Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not often that you hear about what that really means.
- [Essential VR/AR/XR insights from Q4 2022](https://collectivecontent.agency/2023/01/23/essential-vr-ar-xr-insights-from-q4-2022/) - Read about Q4 2022 market developments, innovations and research in augmented and virtual reality technologies, updated by Collective Content.
- [Essential customer experience insights from Q4 2022](https://collectivecontent.agency/2023/01/24/essential-customer-experience-insights-from-q4-2022/) - In this Tech Quarterly update from Q4 2022, Collective Content sums up some of the most recent trends and developments in customer experience.
- [Essential healthcare insights from Q4 2022](https://collectivecontent.agency/2023/01/25/essential-healthcare-insights-from-q4-2022/) - Collective Content sums up some of the top healthcare research news and medical technology developments from Q4 2022.
- [Essential entertainment, media and sports insights from Q4 22](https://collectivecontent.agency/2023/01/26/essential-entertainment-media-and-sports-insights-from-q4-22/) - In this Q4 2022 update of Tech Quarterly, Collective Content sums up notable technology and market developments in media, entertainment and sports.
- [Essential AI insights from Q4 2022](https://collectivecontent.agency/2023/01/23/essential-ai-insights-from-q4-2022/) - Read the latest research about AI-related adoption, challenges and more in this Tech Quarterly update from Collective Content.
- [How to... run a content audit](https://collectivecontent.agency/2017/07/27/run-content-audit/) - What is a content audit? Every brand should audit content and do so on a regular basis - ideally once a year. The reason is simple: your historical content holds tremendous value and is probably contributing as much or even more towards lead generation than your new content. A content audit lets you look at
- [Netflix shows how the wrong marketing content drives away customers](https://collectivecontent.agency/2022/11/29/netflix-shows-how-the-wrong-marketing-content-drives-away-customers/) - Smart businesses understand their customers, and use that knowledge to drive better customer service. Fail to do that, and you could antagonise customers.
- [Branded content’s power – “insidious”? Really?](https://collectivecontent.agency/2012/06/27/branded-contents-power-insidious-really/) - In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five reasons for the rise of branded content are worth noting: It can reach otherwise fragmented audiences It’s preferable to other – faltering – digital formats
- [Full stop – friend or foe?](https://collectivecontent.agency/2022/11/23/full-stop-friend-or-foe/) - A language barrier between senior and junior employees could be creating anxiety where it's not intended. The problem? How you punctuate the end of messages.
- [Lessons from a half-empty seminar room: What content marketers can learn from poetry](https://collectivecontent.agency/2022/11/01/lessons-from-a-half-empty-seminar-room-what-content-marketers-can-learn-from-poetry/) - How can thinking like a poet benefit your content marketing? Here's how poetic thinking can boost creativity, relatability and emotional connections.
- [Copy-wise: Don’t forget the hyphens](https://collectivecontent.agency/2017/03/29/copy-wise-dont-forget-hyphens/) - Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of an Oxford comma recently dealt a legal blow to a Maine dairy that was fighting overtime pay for its delivery drivers, when a court ruled
- [Our plagiarism horror story](https://collectivecontent.agency/2022/10/28/our-plagiarism-horror-story/) - Plagiarism is a big no-no in the content world. Here's a horror story about what can happen when you abide by that rule but someone on a client's staff doesn't.
- [11 essential content marketing links from Q3 22](https://collectivecontent.agency/2022/10/04/11-essential-content-marketing-links-from-q3-22/) - Top content marketing links from Q3 22
- [Your content files are never ‘FINAL’](https://collectivecontent.agency/2022/08/11/your-content-files-are-never-final/) - Why should you never save a content file as 'final'? The content marketing agency Collective Content explains why and offers a cautionary tale...
- [Copy-wise: Don’t assume your English is the same as your audience’s](https://collectivecontent.agency/2016/11/07/copy-wise-dont-assume-english-audiences/) - English might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and US English (just plain ‘American’ to some), not to mention other variants from countries where English is widely spoken, though not the native language. And
- [Marketing Automation: How to keep it human](https://collectivecontent.agency/2016/11/01/marketing-automation-keep-human/) - What is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media outreach. The aim of automation is to help brands prioritise, manage and streamline tasks and ensure content is optimised to reach the right people, at
- [Content agencies Part 3: The right model](https://collectivecontent.agency/2016/11/02/content-agencies-part-3-right-model/) - Again we return to the question of ‘What makes a great agency?’ after recommending the best agencies in the content business specialise on content and that they work openly with clients. In this post, we look at agency models and what each type offers. In the content business, the industry seems to be settling on
- [Forget why your business wanted ‘a culture of content’?](https://collectivecontent.agency/2016/11/02/forget-why-your-business-wanted-a-culture-of-content/) - For a time it was very fashionable to talk about a ‘culture of content’. This meant embracing content marketing to such an extent that the whole organisation not only understands its benefits but is eager to make it happen. The era of employee-as-content-creator had arrived. Or so we had all hoped. But this is rarely
- [Are you special?](https://collectivecontent.agency/2019/11/26/are-you-special/) - Whatever your company's message, and whatever assets you offer, your content must be accessible first. Collective Content looks at why users do or don't engage with sites online.
- [The ultimate content agency?](https://collectivecontent.agency/2017/01/10/ultimate-content-agency/) - There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency. Here we bring them together and genuinely ask you: Do you agree? As opposed to those who run integrated agencies or, at content agencies, say
- [Speech-to-blog – the outsourced blogging service from Collective Content](https://collectivecontent.agency/2012/09/25/speech-to-blog-the-outsourced-blogging-service-from-collective-content/) - We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate blogging service. Plenty of businesses, large and small, have a lot to say but just don’t have the expertise or time for writing, editing and
- [20 top Collective Content Monday Tips from 2012](https://collectivecontent.agency/2012/12/17/20-top-collective-content-monday-tips-from-2012/) - We've had fewer than six months of Monday Tips on the Collective Content Facebook page (because the page is only that old). That said, there have been some good ones. Here are some with links, some without (because they didn’t need them). Some are curated, some directly from Collective Content, because that's one of the
- [Have we reached Peak Content? No.](https://collectivecontent.agency/2016/03/15/have-we-reached-peak-content-no/) - To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’ - read this.) Why is that? Because that’s what people are creating. Those who bemoan the amount of rubbish being pumped out seem to think
- [8 tips to create better style guides](https://collectivecontent.agency/2022/04/06/8-tips-to-create-better-style-guides/) - What's a style guide, and why do you need one? The content marketing agency Collective Content offers 8 tips for organisations looking to communicate with their target audience as effectively as possible.
- [Essential IoT insights from Q1 20](https://collectivecontent.agency/2020/03/06/essential-iot-insights-from-q1-20/) - 1. IoT attacks increased by more than seven times, says Kaspersky Security software firm Kaspersky Lab found attacks on IoT devices in the first half of 2019 numbered 105 million, coming from 276,000 unique IP addresses. That’s up more than seven times from the first half of 2018, which saw only 12 million attacks from
- [Essential IoT insights from Q2 20](https://collectivecontent.agency/2020/04/26/essential-iot-insights-from-q2-20/) - 1. IoT security shortcomings threaten data privacy and integrity The current state of IoT security is “scary”, says Mike Nelson, VP of IoT security at PKI provider DigiCert, with 98 per cent of IoT data traffic being unencrypted. The three most common IoT vulnerabilities are lack of proper authentication, lack of data protection (98 per
- [Essential IoT insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-iot-insights-from-q3-20/) - 1. Vulnerability revealed in key IoT component, Bluetooth The Bluetooth vulnerability was announced with the discovery of BIAS (Bluetooth Impersonation AttackS). The vulnerability allows an attacker to impersonate a previously paired device to authenticate and connect to another device. Users are advised to check for and apply patches. 2. Microsoft announces new capabilities for Azure
- [Essential IoT insights from Q1 21](https://collectivecontent.agency/2021/03/02/essential-iot-insights-from-q1-21/) - 1. IoT devices take the lead in connections to internet Connected IoT devices have, for the first time, surpassed non-IoT devices (smartphones, laptops and computers) in number, reaching 54 per cent of the 21.7 billion active devices connected to the internet, IoT Analytics reports. By 2025, the number of active IoT connections is projected to
- [Essential IoT insights from Q4 20](https://collectivecontent.agency/2020/12/08/essential-iot-insights-from-q4-20/) - 1. IoT network strategy uses devices to expand connectivity Companies are looking at ways to expand the IoT network, turning IoT devices into nodes of connectivity that users have the option of connecting to expand the network. Whether consumers will embrace this remains to be seen. 2. What do we do in the shadows? Shadow
- [Essential IoT insights from Q2 21](https://collectivecontent.agency/2021/07/06/essential-iot-insights-from-q2-21/) - 1. Pandemic has accelerated business interest in 5G and IoT An Ernst & Young survey of more than 1,000 organisations found 52 per cent expressing an increased interest in 5G and IoT. Respondents said the top uses for 5G IoT will be for critical infrastructure monitoring and control (41 per cent), as well as for
- [Essential CIO insights from Q1 20](https://collectivecontent.agency/2020/03/06/essential-cio-insights-from-q1-20/) - 1. CIOs share their priorities for 2020 Talent, training, automation and cybersecurity emerge as top concerns for tech executives in this end-of-year poll of CIOs by the Wall Street Journal. 2. CIOs emerge as new guardians of corporate trust Edelman’s global CIO in Focus study reveals CIOs feel that pressures of fast innovation drive expectations
- [Essential CIO insights from Q2 20](https://collectivecontent.agency/2020/04/25/essential-cio-insights-from-q2-20/) - 1. IT spending set to fall by 4.1% in 2020 due to COVID-19 effects A global survey of more than 1,000 CIOs by Enterprise Technology Research (ETR) shows that IT spending is likely to be down by 4.1 per cent in 2020 as a result of the COVID-19 pandemic. 2. Gartner: Three short-term actions for
- [Essential CIO insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-cio-insights-from-q3-20/) - 1. Global IT spending to fall 8% in 2020 due to impact of COVID-19 Worldwide IT spending will fall to $3.4 trillion this year as CIOs cut back and prioritise tech spending on mission-critical projects, according to Gartner. IDC’s COVID-19 Tech Index also shows that IT buyers expect total IT spending to decline by more
- [Essential CIO insights from Q4 20](https://collectivecontent.agency/2020/11/18/essential-cio-insights-from-q4-20/) - 1. ‘Brisk’ CIO job market bounces back as pandemic forces companies to double down on digital While many companies pulled the plug on hiring new CIOs at the start of the pandemic, recruitment companies say the market has bounced back since April, with new searches at a historic high. But recruiters also warn that those
- [Essential CIO insights from Q1 21](https://collectivecontent.agency/2021/03/02/essential-cio-insights-from-q1-21/) - 1. IT budgets to grow 6.2% in 2021 but CIOs face tough balancing act Global IT spending is forecast to hit $3.9 trillion in 2021, a 6.2 per cent increase from 2020, according to Gartner. The analyst says CIOs will have to juggle the competing priorities of saving cash and expanding IT this year as
- [Essential CIO insights from Q2 21](https://collectivecontent.agency/2021/07/02/essential-cio-insights-from-q2-21/) - 1. The 50 tech leaders redefining the CIO role and driving game-changing innovation Forbes has unveiled its inaugural CIO Next list of the top CIOs who came to the rescue of the business world in 2020 and who have been at the forefront of driving digital transformation during the pandemic. Some of the names to
- [Essential automation insights from Q1 20](https://collectivecontent.agency/2020/03/06/essential-automation-insights-from-q1-20/) - 1. RPA market is expected to hit $2.5 billion in 2020 The RPA market in 2020 is expected to grow at a compound annual growth rate of 70–85 per cent between 2018 and 2020, according to Everest Group. By the end of 2020, there will be around 0.8 million unattended RPA robots running on both
- [Essential automation insights from Q3 21](https://collectivecontent.agency/2021/12/28/essential-automation-insights-from-q3-21/) - 1. RPA is only 7 per cent complete – reportJust 7 per cent of digitally enabled task workers have been impacted by the use of RPA, according to an IDC white paper commissioned by RPA vendor UiPath. The white paper also predicts a 70 per cent compound annual growth rate in the number of task
- [Essential automation insights from Q2 20](https://collectivecontent.agency/2020/04/16/essential-automation-insights-from-q2-20/) - 1. Increased focus on automation amid pandemic Almost half of business leaders across 45 countries are accelerating plans to automate their businesses as workers are forced to stay at home during the coronavirus outbreak. Some 41 per cent of respondents in a survey by the auditing firm EY said they were investing in accelerating automation in preparation for
- [Essential automation insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-automation-insights-from-q3-20/) - 1. Consolidation leads automation market trends: Forrester Market consolidation is taking place in the automation space, according to Forrester, with players like CloudBees acquiring Electric Cloud and XebiaLabs merging with CollabNet to form Digital.ai. The analyst group also found that advanced analytics and machine learning are being increasingly applied and that emphasis on cloud-native delivery
- [Essential automation insights from Q2 21](https://collectivecontent.agency/2021/07/02/essential-automation-insights-from-q2-21/) - 1. Google and Automation Anywhere partner on RPA Google is collaborating with RPA provider Automation Anywhere to accelerate the adoption of RPA with enterprises “on a global scale”. The Automation Anywhere platform will be made available on Google Cloud and the two companies will work together to develop AI- and RPA-powered solutions that they can
- [Essential automation insights from Q4 20](https://collectivecontent.agency/2020/12/04/essential-automation-insights-from-q4-20/) - 1. Automation to complete half of all work tasks by 2025 Half of all work tasks will be handled by machines by 2025, according to the World Economic Forum (WEF). The WEF’s latest forecast into the impact of automation said the jobs most at threat of being replaced were those in administration and data processing,
- [Essential VR/AR/XR insights from Q3 21](https://collectivecontent.agency/2022/01/28/essential-vr-ar-xr-insights-from-q3-21/) - 1. Mark Zuckerberg shows off his vision for the metaverse The biggest VR/AR news of the year was the big reveal of Facebook’s (soon to be Meta’s) vision for the so-called metaverse. The metaverse will be a digital overlap of the real world powered by AR, VR and mixed-reality technologies. Responses to the announcement were
- [Essential VR/AR/XR insights from Q1 20](https://collectivecontent.agency/2020/03/06/essential-vr-ar-xr-insights-from-q1-2020/) - 1. VR/AR tech to add $1.5 trillion to global economy by 2030 A report by PwC has outlined the immense business potential for VR/AR over the next decade. The consultancy sees VR/AR technologies adding up to $1.5 trillion to the world economy by 2030. The areas and sectors poised to grow the most are product
- [Essential VR/AR/XR insights from Q2 20](https://collectivecontent.agency/2020/04/22/essential-vr-ar-xr-insights-from-q2-20/) - 1. AR market to top $100 billion by 2024 The value of the AR market will reach $100 billion by 2024 as smart glasses and improved interaction methods deliver optimised user experiences. New ABI Research finds that making the tech simple and accessible will increase AR adoption rates. Until then, AR on phones continues to
- [Essential VR/AR/XR insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-vr-ar-xr-insights-from-q3-20/) - 1. Proof-of-concept VR headset tears up the rule book VR headsets and AR smart glasses have tried-and-tested form factors but a new proof-of-concept (PoC) design from Facebook has challenged that. Abandoning the traditionally bulky headset design, the PoC looks more like a pair of large sunglasses. But Facebook claims the device delivers a legitimate VR
- [Essential VR/AR/XR insights from Q2 21](https://collectivecontent.agency/2021/07/02/essential-vr-ar-xr-insights-from-q2-21/) - 1. VR used to ease suffering during medical procedures Virtual reality can help patients deal with high levels of pain and anxiety during medical procedures. This fascinating analysis charts the journey of a former gaming developer who wanted to improve the quality of life for patients and carers. A trial that used a calming VR
- [Essential VR/AR/XR insights from Q4 20](https://collectivecontent.agency/2020/12/04/essential-vr-ar-xr-insights-from-q4-20/) - 1. US Army issues AR goggles to combat dogs AR is the latest weapon in the US Army’s arsenal. The military is giving AR goggles to its combat dogs to allow them to receive orders at a distance when scouting ahead for explosives and other threats. Currently, soldiers direct their animals with hand signals or
- [Essential VR/AR/XR insights from Q1 21](https://collectivecontent.agency/2021/03/02/essential-ar-vr-insights-from-q1-21/) - 1. In-car AR display projects 3D obstacles in 4K resolution Panasonic has shown off a futuristic augmented reality head-up display (HUD) at the 2021 Consumer Electronics Show (CES 2021). The AR HUD uses artificial intelligence to detect and highlight potential hazards and project information for the driver, including 3D objects, in 4K resolution. 2. Vuzix
- [Essential AI insights from Q1 20](https://collectivecontent.agency/2020/02/12/essential-ai-insights-from-q1-20/) - 1. AI could boost NA financial services by $140B through 2025 Augmentation and automation technologies could help the North American financial services sector gain between $87B and $140B in cumulative value, according to a December report from Accenture. 2. White-collar jobs ‘may be most susceptible to AI’s spread’ Well-paying analytic and managerial jobs account for
- [Essential AI insights from Q2 20](https://collectivecontent.agency/2020/04/26/essential-ai-insights-from-q2-20/) - 1. AI being put to multiple uses during COVID-19 pandemic AI is hard at work during the COVID-19 pandemic. Top uses include looking for signs of infection in lung CT scans, monitoring body temperatures with wearable sensors and supporting an open-source data platform for tracking spread of the disease, according to a March 2020 report
- [Essential AI insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-ai-insights-from-q3-20/) - 1. COVID-19 lockdowns meant big changes for e-commerce AI Widespread lockdowns and social distancing due to COVID-19 brought big changes to e-commerce-related customer data and AI algorithms. Compared to e-commerce searches in March 2019, the retail intelligence company Stackline found the top online shopping categories in March of this year were disposable gloves (up 670
- [Essential AI insights from Q4 20](https://collectivecontent.agency/2020/11/18/essential-ai-insights-from-q4-20/) - 1. Banks might use AI to ‘game the system’, regulator warns About one third of 60 global banks are using machine learning for credit scoring and regulatory capital calculations, raising concerns that financial institutions might use such technologies to “game the system”, warns Benoît Cœuré, head of the innovation hub of the Bank for International
- [Essential AI insights from Q1 21](https://collectivecontent.agency/2021/03/02/essential-ai-insights-from-q1-21/) - 1.US military activity in AI will drive greater investment in EU & China startups Written by investors Nathan Benaich and Ian Hogan, the State of AI Report 2020 predicts that Chinese and European defence-focused AI startups will raise more than $100 million in the coming year in response to US Defense Department activity and investments
- [Essential AI insights from Q2 21](https://collectivecontent.agency/2021/07/02/essential-ai-insights-from-q2-21/) - 1. Demand grows for employees with multiple AI skills A growing number of jobs require skills related to artificial intelligence, according to a survey by the Organisation for Economic Co-operation and Development. The review of online job postings in Canada, Singapore, the UK and the US also found that some of those jobs require 10
- [Essential AI insights from Q3 21](https://collectivecontent.agency/2021/12/28/essential-ai-insights-from-q3-21/) - 1. ‘Vicious cycle’ keeps most US firms from using AI for better decisionsEighty per cent of US companies are struggling to use AI for better decision making, according to a survey of 1000 senior executives conducted by Cognizant’s Center for the Future of Work and ESI ThoughtLab. The survey identified three obstacles to making better
- [Women writing history: A celebration of firsts for Women’s History Month](https://collectivecontent.agency/2022/04/05/women-in-copywriting-history/) - The content marketing agency Collective Content shines a spotlight on influential women in the history of writing as part of Women's History Month.
- [Essential CIO insights from Q3 21](https://collectivecontent.agency/2022/01/28/essential-cio-insights-from-q3-21/) - Artificial intelligence technologies are changing how people in a wide range of industries do business
- [Essential privacy insights from Q2 21](https://collectivecontent.agency/2021/07/06/essential-privacy-insights-from-q2-21/) - 1. German law to regulate data protection and privacy The German parliament has passed a new law to regulate data protection and privacy in telecommunications and telemedia. Previous data protection laws in these overlapping sectors were numerous and confusing. With this new legislation, Germany is attempting to unify the country’s data protection rules and align
- [Essential privacy insights from Q3 21](https://collectivecontent.agency/2021/12/28/essential-privacy-insights-from-q3-21/) - 1. Businesses to spend $15 billion on data protection tech by 2024Rising concerns about the privacy of personal information will result in businesses spending $15 billion on data protection and compliance technology by 2024, Gartner predicts. Organisations are feeling pressure both from customers demanding greater transparency on data use and from governments imposing new regulations.
- [11 essential content marketing links from Q2 21](https://collectivecontent.agency/2021/07/01/11-essential-content-marketing-links-from-q2-21/) - The agency Collective Content sums up some of the best content marketing articles and resources from the second quarter of 2021.
- [Essential data privacy insights from Q3 20](https://collectivecontent.agency/2020/08/03/essential-data-privacy-insights-from-q3-20/) - 1. Privacy key to businesses’ post-pandemic response Privacy ranked as one of the top areas in which CXOs plan to invest following the COVID-19 pandemic, according to research conducted by Constellation Research. While the public health crisis and responses like contact tracing have tested limits on individuals’ right to privacy, Constellation advises organisations that “protecting
- [Essential data privacy insights from Q4 20](https://collectivecontent.agency/2020/11/19/essential-data-privacy-insights-from-q4-20/) - 1. Expect more countries to pass GDPR-like privacy laws Lawmakers across the world are expected to vote for privacy laws similar to Europe’s General Data Protection Regulation (GDPR). Gartner estimates that, by 2023, 65 per cent of the world’s population will have its data protected by privacy regulations, enabling local businesses to “benefit from a larger market
- [Essential data privacy insights from Q1 21](https://collectivecontent.agency/2021/03/02/essential-data-privacy-insights-from-q1-21/) - 1. Businesses buy secure email gateways to protect corporate data Businesses are investing in secure email gateways to protect the privacy of corporate and employee data – and to comply with regulations such as GDPR in Europe. As a result, the global secure email gateway market is expected to grow by $1.55 billion, or 15 per cent
- [Launch time](https://collectivecontent.agency/2012/01/03/hello-world-2-2/) - Isn’t it customary to say what a journey it’s been to get to this stage, to get to the first blog post kicking off a new business? For a company that specialises in all kinds of services that have content at their core you shouldn’t be hearing it’s a big achievement to launch a site,
- [Who owns social media followers?](https://collectivecontent.agency/2012/01/09/who-owns-social-media-followers/) - May 2019 update: Many of the URLs in this article have been removed due to 404 links. There seem to be a lot of big name journalists moving around from one employer to another. I’m not sure it’s any more than the usual rate but it raises new dilemmas in the age of social media.
- [No logo](https://collectivecontent.agency/2012/01/10/no-logo/) - This doesn’t refer to the famous 2001 book by Naomi Klein – rather, you might have noticed a lack of logo on this site, what some marketers I’ve worked with would refer to as ‘brand identity’. This isn’t normally something for public debate. You either decide not to have one or just get on and
- [Getting Creative Commons, commercially](https://collectivecontent.agency/2012/01/11/getting-creative-commons-commercially/) - While I talked last time about the search for a ‘brand identity’ for Collective Content, a couple of contacts have asked me about the old typewriter keyboard that currently adorns the site’s header. There’s nothing complicated to say – apart from perhaps Shoot me for lack of originality and yes, it’s not a substitute for
- [Bob Holness, Wikipedia and a confession](https://collectivecontent.agency/2012/01/17/bob-holness-wikipedia-and-a-confession/) - What’s Bob Holness got to do with the Wikipedia blackout tomorrow? Directly, not much, I assure you. But recent days’ events have made me cast my mind back to a moment in time when I didn't practise what I preach about fact checking and content creation. First, some background. With Bob Holness’ recent passing I was
- [The rise of content marketing in B2B](https://collectivecontent.agency/2012/01/23/the-rise-of-content-marketing-in-b2b/) - We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report. The study found nine out of 10 B2B marketers are already on board with content marketing – yet it’s a growing field. The Collective Content view on this is simple: you can have all the
- [Getting infographics right](https://collectivecontent.agency/2012/01/26/getting-infographics-right/) - You don't hear the word 'infographic' as much as you did a year ago. Just a feeling, no evidence on that. Perhaps we're collectively tired. Perhaps they haven't been, in general, done well enough. Well as @johnbethune points out on b2bmemes.com, one done well can still captivate. Check out the history of Google (a bit
- [Collectivist #1: Your UK events go-to](https://collectivecontent.agency/2012/01/31/collectivist-1-your-uk-events-go-to/) - I’d like to introduce something new for the CC:UK blog this year. Every month I am briefly going to profile a Collectivist, my name for someone awesome I have worked with extensively and who is often still a partner or source of advice when it comes to various clients. This isn’t a traditional directory. Every
- [The rise of content marketing (part 2)](https://collectivecontent.agency/2012/02/02/the-rise-of-content-marketing-part-2/) - This post follows our last one based on the 2012 Content Marketing Report, where we noted the main methods clients are using as we entered the new year and some undeniable trends. Here the focus is on goals and measurements for content marketing, based on over 1,000 B2B marketers interviewed. Top content marketing goals 68%
- [Why Tumblr hired its own editors](https://collectivecontent.agency/2012/02/03/why-tumblr-hired-its-own-editors/) - Great to see the news this week that Tumblr, the other popular micro-blogging service, is hiring an editor-in-chief and (at least one other) writer – in part to report on its own goings on. Most media that covered the news scratched their heads, at least a bit. To Collective Content it makes complete sense. No one
- [The business end of B2B media](https://collectivecontent.agency/2012/02/08/the-business-end-of-b2b-media/) - Businesses buying and selling from and to each other, something that has happened for millennia, can appear overly complicated these days. That’s my take on how it feels in circles where B2B media operate. Looking at the line-up for the AOP B2B Conference on 14 March I see a lot of good speakers, speakers who will hopefully
- [What time of the week should I publish?](https://collectivecontent.agency/2012/02/12/what-time-of-the-week-should-i-publish/) - Here’s what should govern when you post content. This applies whether you’re a professional editor working in the media, a blogger or publishing other content for brands out of a marketing function. Most B2B publications online, even many consumer titles, used to publish during the ‘normal working week’. That phrase is of course open to
- [Content marketing on the up - stats](https://collectivecontent.agency/2012/02/12/content-marketing-on-the-up-stats/) - Nice, brief summary about the rise of content marketing.
- [Pay-per-click journalism](https://collectivecontent.agency/2012/02/19/pay-per-click-journalism/) - We were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression. Those that wanted to know - the team over at Octopus Comms PR - themselves blogged about the subject. Bottom line: The rightness or otherwise of this approach entirely depends
- [Collectivist #2: The platform guy](https://collectivecontent.agency/2012/02/21/collectivist-2-the-platform-guy/) - It’s the last Friday of the month which means it is time for another Collectivist – someone Collective Content rates so highly we have no hesitation in recommending them. All change on the platform Compound Media was started in 2006 by Mike Barrett (@mjbarrett), who was before that the head of technology at CNET Networks
- [Curation and aggregation - not so much?](https://collectivecontent.agency/2012/02/27/curation-and-aggregation-not-so-much/) - Where do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels and media you use. And I’m not even mentioning your friends and ‘bloke down the pub’. Some people don’t care about the sources of their
- [NEW E-book: Everything in Moderation – How to chair, moderate and otherwise lead events](https://collectivecontent.agency/2012/03/02/new-e-book-everything-in-moderation-how-to-chair-moderate-and-otherwise-lead-events/) - We’re really proud to announce that Collective Content is the publisher of a new e-book, priced at just £2.50/$3.99, aimed at anyone with speaking and moderating duties at live events. Written by CC:UK founder and director Tony Hallett, Everything in Moderation (EIM) is available from both Amazon (UK , US and others) and Smashwords. (The
- [Ways to create content](https://collectivecontent.agency/2012/03/02/ways-to-create-content/) - This infographic isn't perfect but for those without a background in content creation it might just be the right catalyst. See what you think...Like this infographic? Get more content marketing tips from Copyblogger.
- [When to link – best practice in online journalism](https://collectivecontent.agency/2012/03/04/when-to-link-best-practice-in-online-journalism/) - Last week we showed our dismay over trends in curation and aggregation often meaning the originator of a piece of content gets lost. Almost at the same time as hitting publish on that, others have been ratcheting up the volume in the ongoing debate as to whether to go further – always linking to a source piece.
- [The web without words?](https://collectivecontent.agency/2012/03/06/the-web-without-words/) - I just blogged over on tphallett.com about the rise of Pinterest and other channels that show traffic online is increasingly coming from non-text formats – whether photos, infographics, video or other. For most content creators, assuming they are after a sizable as well as an appropriate audience, this is a challenge. There are some things
- [Brand content - in an MPU](https://collectivecontent.agency/2012/03/06/brand-content-in-an-mpu/) - One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy. Even with industry standard units IAB display guidelines 2012 getting more innovative and basically bigger over recent years it is still hard. This writer has
- [What is the Chatham House Rule?](https://collectivecontent.agency/2012/03/07/what-is-the-chatham-house-rule/) - It is officially the Royal Institute of International Affairs however this organisation is best known for the famous Chatham House Rule.
- [Q&A: Chatham House Rule](https://collectivecontent.agency/2012/03/07/qa-chatham-house-rule/) - We recently decided to find out more about the Chatham House Rule, so we caught up with Keith Burnet, communications director at the Royal Institute of International Affairs (the organisation many people simply call by the name of the building in which it’s housed – Chatham House). Collective Content: When is using the Chatham House
- [E-book excerpt - Phone fail on stage](https://collectivecontent.agency/2012/03/13/e-book-excerpt-phone-fail-on-stage/) - Over coming weeks Collective Content will be publishing parts of the new e-book by our director Tony Hallett, Everything In Moderation – How to chair, moderate and otherwise lead events. In the first of two excerpts this week we focus on the initial moments when a panel takes to a stage… 4. Intros, questions and
- [How to intro a conference panel (e-book excerpt 2)](https://collectivecontent.agency/2012/03/14/how-to-intro-a-conference-panel-e-book-excerpt-2/) - Following yesterday’s post about how to get onto to the stage in good order – without any pesky mobile phones interrupting proceedings - today’s excerpt from Tony Hallett’s e-book, Everything In Moderation, considers the dos and don’ts of introducing your panel. Chapter 4 (continued) - Intros, questions and flow One trend in recent years has
- [Content always core – some quick #aopb2b thoughts](https://collectivecontent.agency/2012/03/14/content-always-core-some-quick-aopb2b-thoughts/) - Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.) Call me biased but out of several big themes one stood out. Some great speakers, publishers, agency heads and one mega-brand, IBM (whose Caroline Taylor
- [How to use 99designs – or similar crowdsourced services](https://collectivecontent.agency/2012/03/18/how-to-use-99designs-or-similar-crowdsourced-services/) - At Collective Content we recently spruced up our logo and website. For the logo, like many small businesses, we dabbled with an online service. We thought we’d share our experience in this post. After a short ask around and search online we went with one of the big boys in this area, 99designs.com. Or to
- [The Amen Break, creativity and copyright [video]](https://collectivecontent.agency/2012/03/20/the-amen-break-creativity-and-copyright-video/) - We wanted to post this video because in part because it’s a fun insight (if you’re interested in hip hop, dance or a lot of other music) but also, more appropriately for these pages, because it makes us think about issues around copyright and creativity. The above video – really more of an extended audio thought-piece
- [Define content marketing – without getting lost in the jargon](https://collectivecontent.agency/2012/03/21/define-content-marketing-without-getting-lost-in-the-jargon/) - Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how often we refer to content marketing – and how many interchangeable or related terms there are. I also wondered if much had changed in the
- [Klout, Kred and co - measuring influence](https://collectivecontent.agency/2012/03/21/klout-kred-and-co-measuring-influence/) - Here is a great piece of research by Brian Solis over at Altimeter Group. If you use services such as Klout or PeerIndex to get an idea of how influential your are online, then this makes for interesting reading. The Rise of Digital Influence View more documents from Altimeter Group Network on SlideShare
- [When every company publishes – a “claw-back opportunity” for media?](https://collectivecontent.agency/2012/03/26/when-every-company-publishes-a-claw-back-opportunity-for-media/) - A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but one was about the opportunities publishers have to win back some brand marketing spend in digital. (Photo: Tony Hallett) You might think online advertising is
- [Ink’s big think](https://collectivecontent.agency/2012/03/29/inks-big-think/) - I’ll be honest – I don’t know if I really love or hate the video below. That’s probably good news for the folks over at Ink, whose inflight mags you’ll have read on many an airline. To showcase why the printed word isn’t dead, especially in the context of a journey by air (not just runway-to-runway),
- [Collectivist #3: Content creator](https://collectivecontent.agency/2012/03/30/collectivist-3-content-creator/) - It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across print and digital platform”. What he doesn’t say – which he should – is that he’s among the best professional writers out there. I hired
- [Style guides – a brief guide](https://collectivecontent.agency/2012/04/12/style-guides-a-brief-guide/) - We recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media organisations. The writer of that piece, casting his mind back to when he was a cub reporter on a newspaper, does a good job of
- [Maslow’s Hierarchy of [Social Media] Needs](https://collectivecontent.agency/2012/04/13/maslows-hierarchy-of-social-media-needs/) - You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the left-hand side there are the classic Maslow levels that make up the hierarchy: Physiological Safety Belonging Esteem Self-Realisation (or Self-Actualisation) But on the right-hand side
- [Measuring engagement - a dilemma beyond social media](https://collectivecontent.agency/2012/04/13/measuring-engagement-a-dilemma-beyond-social-media/) - When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns are – it’s a bit more serious. Does the mention of a brand, let’s say positively, in a tweet carry as much weight as a
- [5 tips for panel moderation (e-book excerpt 3)](https://collectivecontent.agency/2012/04/16/5-tips-for-panel-moderation-e-book-excerpt-3/) - In this month’s excerpt, we cut to the end of Everything In Moderation: How to chair, moderate and otherwise lead events, for several brief tips, all about different aspects of your event, as recommended by Collective Content director Tony Hallett... The Brooks Tip – Ever remember the moment in the 1980s film Broadcast News where
- [Content marketing – a single definition?](https://collectivecontent.agency/2012/04/17/content-marketing-a-single-definition/) - A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . There’s a quote that jumped out at me – well, several really – and I wonder how many of you would agree: Marketing orgnizations are
- [‘Unpublish’ and be damned!](https://collectivecontent.agency/2012/04/17/unpublish-and-be-damned/) - The Columbia Journalism Review carried a good piece last week (good reader comments too) about ‘unpublishing’ requests that are coming in to media owners. I write unpublishing that way because it’s clearly a new word for a trend only possible with online content – though it’s a trend on the rise. It’s not worth just
- [Social media policy as infographic – Edmunds.com](https://collectivecontent.agency/2012/04/18/social-media-policy-as-infographic-edmunds-com/) - Readers of these pages know we end up mentioning social media policies regularly. We’re even toying with publishing a template. (Let us know if that gets your vote too – tipping points and all that.) They may well be considered a must-have by many organisations these days but the truth is that most are poor.
- [Betty Crocker, a 5-year-old girl and content marketing](https://collectivecontent.agency/2012/04/22/betty-crocker-a-5-year-old-girl-and-content-marketing/) - My little girl is old enough to find her way around YouTube videos on an iPad. Luckily for her, she is now also old enough to type in ‘Betty Crocker cakes’. You see, she loves making cakes and she loves these videos she’s found showing her how to make them. They’re for creating cakes in
- [Spotify striving for advertising without ads](https://collectivecontent.agency/2012/04/24/spotify-striving-for-advertising-without-ads/) - Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the types of companies many in media would call advertisers. Here’s the quotation: We don’t really want to offer just straight advertising. If our CEO had
- [Collectivist #4: Marketing maestro](https://collectivecontent.agency/2012/04/27/collectivist-4-marketing-maestro/) - At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time with. (Because who wants to work with someone they don’t like?) This month’s Collectivist absolutely ticks those boxes. Matt Davies – sales and marketing, digital
- [Blog post written - now do these 12 things](https://collectivecontent.agency/2012/04/30/blog-post-written-now-do-these-12-things/) - Actually, you don't have to do these dozen things to every post, all the time. But we love this infographic - clarity in a world of cluttered infographics - and it's about an important subject for all types of businesses. More info from Divvy HQ here - for example, how to print the whole thing out
- [Beautiful tag clouds - Wordle to your mother](https://collectivecontent.agency/2012/05/08/beautiful-tag-clouds-wordle-to-your-mother/) - We’ve been messing around with Wordle. It’s not new but, if you use tag clouds (as a publisher or reader) and like great design, we think you’ll like it. Below are a few examples. We’ve used all the words from collectivecontent.agency since we launched at the start of the year, then the words in e-book
- [How to follow events when you're not there](https://collectivecontent.agency/2012/05/09/how-to-follow-events-when-youre-not-there/) - Social media has changed the way we attend conferences and other live events. Our ability to share what’s happening and connect with others – whether actually there or not – is greater than ever. But how about for those not attending? Social media gives an insight into what’s going on. It has taken debate, feedback,
- [Virgin up in the air with content marketing – or just another top ad?](https://collectivecontent.agency/2012/05/10/virgin-up-in-the-air-with-content-marketing-or-just-another-top-ad/) - Virgin has shot a short movie entirely at altitude, featuring several well-known stars on its planes. Which Virgin airline? How about all of them. Working ‘up in the air’ on Virgin Australia, Virgin America and Virgin Atlantic Departure Date uses a supporting case that includes the talents of Philip Baker Hall, Luis Guzman and Janeane
- [The only reason you need NOT to kill a corporate blog](https://collectivecontent.agency/2012/05/11/the-only-reason-you-need-not-to-kill-a-corporate-blog/) - Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live). You might not guess it from the headline but he gives an impassioned and well-reasoned list arguing the answer to that question. And the answer is No. But we
- [Twitter’s weekly newsletter](https://collectivecontent.agency/2012/05/16/twitters-weekly-newsletter/) - Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter thing goes: Twitter is a platform – why’s it getting all media on our ass? Some have even question the use of email as a
- [Marrying ads, search and expert editorial - Google ‘Sonos reviews’](https://collectivecontent.agency/2012/05/21/marrying-ads-search-and-expert-editorial-google-sonos-reviews/) - Spotted: an interesting ad on London Underground. No, that’s not the end of this post. Sonos, maker of the user-friendly, wallet-unfriendly streaming music systems for the home, has some display space inside Tube carriages. The copy, which we won’t repeat verbatim, implores readers to “Google ‘Sonos reviews’.” Back above ground and online, I did just
- [5 tips for doing custom content well](https://collectivecontent.agency/2012/05/22/5-tips-for-doing-custom-content-well/) - The way some publishers approach custom content - as a dirty little secret - is regrettable. And I could use a stronger word. True, it is signed off by and bought by a third-party, typically a company that has been and maybe still is a traditional advertiser. But it isn’t dirty, it certainly isn’t little
- [Collectivist #5: He'll help you sell](https://collectivecontent.agency/2012/05/25/collectivist-5-hell-help-you-sell/) - The last Friday of the month means it’s time for another Collective Content recommendation. We take someone we have worked with personally, explain what they do and give an idea how they can help you. It’s a slow way to build a directory, of course, but no one can buy their way in. Dan Ilett
- [5 things about forward-posting on Twitter](https://collectivecontent.agency/2012/05/28/5-things-about-forward-posting-on-twitter/) - Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a thing in such a fast-moving field?) But we inevitably have to do more than dabble. Here are some lessons we’ve learnt from the art –
- [How to ask a panel killer questions (e-book excerpt 4)](https://collectivecontent.agency/2012/05/29/how-to-ask-a-panel-killer-questions-e-book-excerpt-4/) - This month’s snippet from how-to guide Everything In Moderation: How to chair, moderate and otherwise lead events raises the question of questions. Or rather, how to best interrogate panellists.Question-asking (part 1)Intros out the way, your notes become your best friend. I’ve met interviewers and speakers who work without this safety net. But I can’t lie, I’m
- [Branded content lessons from B2C and B2B](https://collectivecontent.agency/2012/05/29/branded-content-lessons-from-b2c-and-b2b/) - I've been on the frontline of journalism for 13 years now - in print, on the web, across consumer, B2B and customer publishing - and one evolving trend I've observed is 'branded' content. That phrase covers a wide spectrum of content and means of distribution but is essentially when companies try to reach their target
- [Copywriters, designers - the right balance](https://collectivecontent.agency/2012/06/07/copywriters-designers-the-right-balance/) - Aled Herbert writes about copywriting, designing and that mashkulture infographic.
- [Collective Content – six-month progress report](https://collectivecontent.agency/2012/06/12/collective-content-six-month-progress-report/) - After nearly half a year in operation, Tony Hallett provides an update on his agency Collective Content (UK).
- [How to re-use archive content - 4 tips](https://collectivecontent.agency/2012/06/13/how-to-re-use-archive-content-4-tips/) - 4 tips on how to re-use archive content
- [Content’s secret weapon - shelf-life](https://collectivecontent.agency/2012/06/17/contents-secret-weapon-shelf-life/) - Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently I wrote about sweating your archive but it's worth stepping back a moment to consider content's wider benefits. Take content aimed at educating customers or sharing
- [Amazon as social network and content marketing hub](https://collectivecontent.agency/2012/06/17/amazon-as-social-network-and-content-marketing-hub/) - There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its performance and quiet mastery of some big areas in back-end tech. But that’s a debate for another day – and blog.) Out of The Four,
- [Content marketing in the UK [infographic]](https://collectivecontent.agency/2012/06/20/content-marketing-in-the-uk-infographic/) - We shared this really nice infographic the other day on Twitter but it's simply too good not to chain to this blog somehow. It's courtesy of the APA - now the Content Marketing Association, appropriately enough - and it wasn't readily available to post here. So here's the link: The Content Marketing Revolution. Enjoy.
- [Collectivist #6: The video guy](https://collectivecontent.agency/2012/06/28/collectivist-6-the-video-guy/) - Recommendation for video producer and editor - Collectivist #6
- [Our persona #1 – content strategies for marketers](https://collectivecontent.agency/2012/07/02/our-persona-1-content-strategies-for-marketers/) - There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them personas or even archetypes. We’re used to advising others to think about those they’re trying to reach in this way – though not necessarily using
- [B2B is embracing content marketing [infographic]](https://collectivecontent.agency/2012/07/07/b2b-is-embracing-content-marketing-infographic/) - The following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise of content marketing (what we do) in B2B (the sector we know the best) astound even us. For more information about the growth in content
- [Our persona #2 – small business owners](https://collectivecontent.agency/2012/07/09/our-persona-2-small-business-owners/) - Collective Content's clients - Persona #2 - small business owners
- [Infographics – 5 ways to stop the rot](https://collectivecontent.agency/2012/07/12/infographics-5-ways-to-stop-the-rot/) - We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to be impressed by the work of David McCandless and his book Information is Beautiful. But all that’s in the 1%. There are more tools than
- [Our persona #3: Publishers](https://collectivecontent.agency/2012/07/16/our-persona-3-publishers/) - Publishers are the third main type of client that Collective Content (UK) serves, along with marketers and SMBs.
- [New media alert - T-shirts](https://collectivecontent.agency/2012/07/18/new-media-alert-t-shirts/) - T-post sells subscriptions to magazines printed on T-shirts
- [Introducing the new collectivecontent.agency website](https://collectivecontent.agency/2012/07/31/introducing-the-new-collectivecontent-co-uk-website/) - Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website. This week we have launched the all-new collectivecontent.agency. We wanted to do three things. Keep it simple (stupid). Make reading our blog easy. Make contacting
- [What is engagement?](https://collectivecontent.agency/2012/08/01/what-is-engagement/) - ‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and – some hope – producing ‘engaging content’. It’s because those things, even though we lack better phrases to describe them, are important. The problem is
- [Newsletters – whatever works for you](https://collectivecontent.agency/2012/08/06/newsletters-whatever-works-for-you/) - Fresh from sending our own CC:UK email newsletter, it’s no secret that we work with clients on theirs. A lot. The biggest question we’re asked? “What is best practice?” Our usual answer: “It depends.” (Classic consultant’s answer, I know. Sorry.) We say that, because it really does depend on what the organisation is trying to
- [Curation is king? Maybe, if you answer these questions](https://collectivecontent.agency/2012/08/09/curation-is-king-maybe-if-you-answer-these-questions/) - One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or entertaining links from elsewhere online for the benefit of your audience. (We are sure curation in museums is actually much harder, for the record.) You
- [Counterintuitive newsletter techniques](https://collectivecontent.agency/2012/08/15/counterintuitive-newsletter-techniques/) - We promised some examples of newsletters that don’t fit a boring, link-fest format. They are newsletters that deliver (if you’ll excuse the term) a first-rate user experience. Unfortunately we are not privy to the metrics behind these, so some of this is an assumption that they deliver results that their publishers find pleasing. Even for
- [Irrelevant questions marketers ask](https://collectivecontent.agency/2012/09/05/irrelevant-questions-marketers-ask/) - Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the world. Increasingly less and less work is being done by employees, with a single employer, working in one country, let alone in one location, for
- [5 core elements of successful online content marketing](https://collectivecontent.agency/2012/09/13/5-core-elements-of-online-content-marketing/) - This post, from Business2Community and put together by Synecore Technologies, about the ingredients of successful online content marketing is excellent. We give you a taster here but it's worth exploring the full infographic. (It's one of the good ones.) We especially like the layers - which make sense in a way that anyone can understand.
- [Need a vision for the visual web?](https://collectivecontent.agency/2012/09/16/need-a-vision-for-the-visual-web/) - There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available), highlights the rise of services such as Instagram, Pinterest and Tumblr as internet users become adept at creating and curating non-text content. The data comes
- [“An email that no one clicks on is spam” - discuss](https://collectivecontent.agency/2012/09/16/an-email-that-no-one-clicks-on-is-spam-discuss/) - I dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone (@soniasimone) and Frank Days (@tangyslice). One comment in particular from that last speaker has stuck with me over the weekend, which is the reason for
- [Content services – publishers’ opportunity](https://collectivecontent.agency/2012/10/01/content-services-publishers-opportunity/) - What do you tell online publishers about content marketing opportunities? I had that dilemma at a presentation to the Association of Online Publishers (@ukaop) event last week. The biggest thing you can say is that it has to be an opportunity. Publishers for years have been making money from non-independent content for the types of
- [Editorial as profit centre](https://collectivecontent.agency/2012/10/02/editorial-as-profit-centre/) - Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy between IT departments and editorial departments. The former grew up over the 1960s and 1970s to a point where, while they were enabling many businesses,
- [Do journalists and content marketing mix? Perhaps not](https://collectivecontent.agency/2012/10/05/do-journalists-and-content-marketing-mix-perhaps-not/) - Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM moniker (love it!) – has been liberally shared this week. And with good reason. It’s one of the best pieces you’ll read all month, let
- [Content marketing embraced by 93% of marketers](https://collectivecontent.agency/2012/10/08/content-marketing-embraced-by-93-of-marketers/) - This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they have a defined content marketing strategy but 55 per cent say “No, but we are planning to.” With that kind of buy-in the remaining eight
- [Sponsored content and UK publishers](https://collectivecontent.agency/2012/10/15/sponsored-content-and-uk-publishers/) - We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a nice display advertising business, run by a lean sales team, founder Henry Blodgett told us in a tweet just a few months ago – but
- [When to date-stamp a blog post](https://collectivecontent.agency/2012/10/22/when-to-date-stamp-a-blog-post/) - Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions – because quite often they re-post content and don’t want readers to work out something is weeks, even months or years old. That’s crazy because:
- [What [insert topic] means for [insert your market]?](https://collectivecontent.agency/2012/11/01/what-insert-topic-means-for-insert-your-market/) - I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for content marketing”? Quite a bit, I’d suggest. Some subjects are valid. This past week it is conceivable that big topics such as Sandy or the
- [SEO tips from the experts [infographic]](https://collectivecontent.agency/2012/11/06/seo-tips-from-the-experts-infographic/) - This infograpic caught our eye. On the one hand it's a great modern take on the vox pop. The guys listed below are all experts on search engine optimisation (SEO) (as the piece promises). Usually you'd see views like this together in an article or over audio (eg radio or podcast) or video (eg YouTube).
- [The number one problem with corporate blogs](https://collectivecontent.agency/2012/11/07/the-number-one-problem-with-corporate-blogs/) - Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large companies with plenty of marketing budget. The elephant in the room when it comes to many ambitious corporate content initiatives is turnaround time. Turnaround time
- [What is a CCO?](https://collectivecontent.agency/2012/11/12/what-is-a-cco/) - It stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online (“an interactive customer support website”) and – get this – Cosmetics Company Outlet rank higher. That’ll change. We’ve come across one or two media companies that
- [How to create viral content](https://collectivecontent.agency/2012/11/19/how-to-create-viral-content/) - Yeah, that’s not going to happen. In short, distrust anyone who promises they know how to do this. Doubly distrust anyone who says they can guarantee it for you. (And for bonus points, feel free to be as irked as the Collective Content team when anyone calls their own content ‘viral’. As a contact of
- [Non-media media owners – their rise and rise](https://collectivecontent.agency/2012/11/21/non-media-media-owners-their-rise-and-rise/) - Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and even in print the figures are contestable. But it’s a stat that has travelled far and wide over the past few days. We think that
- [Should I spell ‘internet’ with a capital ‘i’?](https://collectivecontent.agency/2012/12/02/should-i-spell-internet-with-a-capital-i/) - Proper nouns usually come with capital letters. Think of your name, countries, political parties and hundreds of other categories. In theory, we should spell the internet as ‘the Internet’. There is only one internet, after all. (Same goes with world wide web, for that matter.) So why don’t we? A few publications and people do.
- [Random acts of capitalisation](https://collectivecontent.agency/2012/12/05/random-acts-of-capitalisation/) - You know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation. Should that be Random Acts of Capitalisation? No. Not unless we’re going to make it the title of our next book. This post from Erbut (article
- [How content and copy are different](https://collectivecontent.agency/2012/12/10/how-content-and-copy-are-different/) - Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but along the way he learnt a thing or two. Most importantly, he worked out a simple question to sort those with a background in copywriting
- [The Collective future](https://collectivecontent.agency/2012/12/13/the-collective-future/) - When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right team, because that’s how you get the best people, in a way that won’t bankrupt you. I’m still amazed by how many people ask about
- [Content from content - Sagan's Blue Dot](https://collectivecontent.agency/2012/12/20/content-from-content-sagans-blue-dot/) - Yes, we know that headline can be read in more than one way. At the end of a day/week/year when the world is supposed to end (spoiler: it won't), here's an animation we like. It is the anniversary of Carl Sagan's death and one of the many famous insights he left us was his Blue
- [2013? Content marketing? It’s simple…](https://collectivecontent.agency/2013/01/07/2013-content-marketing-its-simple/) - There are plenty of predictions flying about for the year ahead. And nowhere more so than in media and marketing circles. What we’d like to say about content marketing is really simple: Companies will do more of it. There is no doubt about that. They’ll do it because traditional – including online – ways of
- [Google tells the Cambridge Satchel story](https://collectivecontent.agency/2013/01/09/google-tells-the-cambridge-satchel-story/) - Over the past four months you might have seen a TV ad for Google’s Chrome browser featuring a UK-based satchel-maker and seller. In just over a minute it tells the story of the start-up – the Cambridge Satchel Company run by Julie Deane - that quickly grew its business from an initial idea. It’s all told
- [Why blogging is like taking antibiotics](https://collectivecontent.agency/2013/01/14/why-blogging-is-like-taking-antibiotics/) - Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create. So how do you ensure your blogging is just such a habit? You can let third-parties like us take the strain but that isn’t what many
- [What is ‘authenticity’ in blogging and social media?](https://collectivecontent.agency/2013/01/16/what-is-authenticity-in-blogging-and-social-media/) - This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose credibility is for the that modern curse to strike - lack of authenticity. Blogging and other forms of social media have for a while now
- [Native ads and The Atlantic](https://collectivecontent.agency/2013/01/21/native-ads-and-the-atlantic/) - Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The Atlantic and its stable of publications is usually so good. We’re big fans. The Atlantic Cities is one of the best things on the web
- [Collectivist #7: Social media savvy](https://collectivecontent.agency/2013/01/31/collectivist-7-social-media-savvy/) - We’re really happy to bring back our Collectivist series to these pages after a break in the second half of 2012. This is our mini-directory, only better than most directories because it showcases people we know and have worked with. Think quality, not quantity. So far we have written about partners and contacts in editorial,
- [Content marketing - when even a tiny golf club starts doing it...](https://collectivecontent.agency/2013/02/04/content-marketing-when-even-a-tiny-golf-club-starts-doing-it/) - My local golf club is nothing special. I like it but others wouldn't - it spans an old common and is filled with taxi drivers many afternoons. But if even it is turning to content to engage customers, you have to ask why anyone else wouldn’t. I used to get infrequent emails from them, mainly
- [What is... the Oxford comma?](https://collectivecontent.agency/2013/02/08/what-is-the-oxford-comma/) - What is the Oxford comma? Its alternative name – the serial comma – provides more of a clue. It’s the difference between apples, oranges, and bananas AND apples, oranges and bananas. See what I did there? Is this a big deal? It is to some people. Our bottom line with all our pieces about style
- [Why would a media company have a CCO?](https://collectivecontent.agency/2013/02/15/why-would-a-media-company-have-a-cco/) - Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and the CCO role, we questioned why a media owner would have one. “If you have reporters, editors and publishers, why would you introduce a job
- [Newsrooms aren’t for every brand](https://collectivecontent.agency/2013/02/28/newsrooms-arent-for-every-brand/) - There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist, sometimes really good assets like videos, product backgrounders and so on. (And sometimes turgid press releases.) Rather this is about agile marketing, being able to
- [Reader Comments – why don’t brands use them more?](https://collectivecontent.agency/2013/03/07/reader-comments-why-dont-brands-use-them-more/) - Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages, yet they can usually do so easily and for free. Brands will work through PR agencies (when speaking to editorial departments) and media agencies (when
- [Bespoke content for Brain Awareness Week explains tailored-tech message](https://collectivecontent.agency/2013/03/08/bespoke-content-for-brain-awareness-week-explains-tailored-tech-message/) - The Royal Hospital for Neuro-disability (RHN) has taken a unique approach to fundraising for this year’s global Brain Awareness Week – it stands out because it is both tech- and content-savvy. The brain injury charity has released a first-person video – putting the viewer in the place of a severely physically disabled person – which
- [Which KPIs matter the most?](https://collectivecontent.agency/2013/03/14/which-kpis-matter-the-most/) - Nearly every industry has key performance indicators (KPIs) these days. Some industries are proud to measure, measure, measure, even if that measurement isn’t acted upon. Collective Content (UK) mainly works in the world of content marketing and more generally follows trends in marketing, media and related fields. So what are marketers’ KPIs? Some recent research
- [Content audits – whaddya got?](https://collectivecontent.agency/2013/03/22/content-audits-whaddya-got/) - One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the future. But this look into the past is vital. Why? Because before companies start to create and curate they should know what they already have.
- [Get ready for the native ads backlash](https://collectivecontent.agency/2013/03/27/get-ready-for-the-native-ads-backlash/) - Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad examples of content marketing. We say this as a content marketing agency because bad work doesn’t help anyone and a culture of mutual backslapping isn’t
- [Think quality before labelling in content marketing](https://collectivecontent.agency/2013/04/03/think-quality-before-labelling-in-content-marketing/) - Does sponsored content have a labeling problem?, asked Digiday’s Josh Sternberg yesterday. No Josh, it simply has a quality problem. Content marketing in general and perhaps particularly native advertising, a sub-set of content marketing that is being used increasingly by traditional online publishers as well as Facebook and Twitter, is getting some stick for supposedly
- [Our favourite content marketing chart](https://collectivecontent.agency/2013/04/08/our-favourite-content-marketing-chart/) - OK, it’s not perfect. And OK, it might not be our favourite all the time. But this chart tends to get used by us again and again. We don’t care that it is a variation on many a marketing slide or that it promotes Eloqua/Oracle – credit where credit is due. What’s most important about
- [Qualitative market research from Collective Content to drive content](https://collectivecontent.agency/2013/04/15/qualitative-market-research-from-collective-content-to-drive-content/) - Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content marketing terms?), has always been about content strategy. But which strategy? We know how to work with what you already have, decide on those you
- [Should Google News feature brand content?](https://collectivecontent.agency/2013/04/17/should-google-news-feature-brand-content/) - Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing most strongly – in content marketing, driven by brands – to be associated with breaking news. Or maybe it is simply not to be trusted,
- [Poor grammar? That’s an opportunity for brands](https://collectivecontent.agency/2013/04/26/poor-grammar-thats-an-opportunity-for-brands/) - There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I don’t think we’re sticking our neck out making that generalisation, even if times are changing. One area where brand content sometimes lacks the kind of
- [Lawyered-up? The perils of sign-offs in content marketing](https://collectivecontent.agency/2013/05/01/lawyered-up-the-perils-of-sign-offs-in-content-marketing/) - Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone – in person, over the phone or on camera – and then use some of what they tell you. Or choose not to. But this
- [Newsjacking? Not if you turn around as fast as an oil tanker](https://collectivecontent.agency/2013/05/08/newsjacking-not-if-turn-around-as-fast-as-an-oil-tanker/) - One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It was fine. Each knows where their particular strengths lie. One reason – not the only one – is that the first company is an agile
- [Copy-wise: Capitalisation in headlines](https://collectivecontent.agency/2013/05/30/capitalisation-in-headlines/) - Or, in the US, that might be written Capitalization In Headlines. And there’s the rub. In different countries there are different conventions around using capital letters. We have written previously about what we call random acts of capitalisation. In that piece we link to this blog post from consultancy Erbut (A capital offense) which says
- [Where your content and your customers meet](https://collectivecontent.agency/2013/06/19/where-your-content-and-your-customers-meet/) - I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It certainly seems the easiest way. In the diagram below, the first circle (A) represents all the technology needs a company has. I’m using technology as
- [B2B content marketing in Europe – tell us about it](https://collectivecontent.agency/2013/07/25/b2b-content-marketing-in-europe-tell-us-about-it/) - How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those things – and help you in your job. We have created a survey aimed at B2B marketers working for brands in Europe, (link no longer
- [Which companies don’t need to use content marketing? Apple and…](https://collectivecontent.agency/2013/09/09/which-companies-dont-need-to-use-content-marketing-apple-and/) - You could say the tech giant Apple is unique. We think it is, in one important way – its lack of content marketing. Find out why.
- [What is the biggest blocker to content marketing uptake?](https://collectivecontent.agency/2013/09/19/what-is-the-biggest-blocker-to-content-marketing-uptake/) - We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just curiosity. We always think the answer is obvious. But few people guess right. Much like the nature of this question, the biggest challenge is education.
- [Curation - 4 common client questions](https://collectivecontent.agency/2013/10/08/curation-4-common-client-questions/) - Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension or uptake. Here are perhaps the most common blockers. (Though they’re not really blockers at all.) 1. Don’t we have to pay for using someone
- [Hey Yahoo – it’s native not naïve advertising](https://collectivecontent.agency/2013/10/23/hey-yahoo-its-native-not-naive-advertising/) - Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second overhaul of the year. Here’s one nobody is really talking about. I have used Yahoo Mail since the late 1990s and although it is has
- [The agency of the future](https://collectivecontent.agency/2013/11/07/the-agency-of-the-future/) - Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of them. There is a clear move towards the integrated agency. Why?Whatever a company’s background and strengths, clients increasingly want everything from one trusted provider – for
- [Editorial boards benefit content marketing](https://collectivecontent.agency/2013/11/28/editorial-boards-benefit-content-marketing/) - I’ve found myself talking about editorial boards more often recently in relation to content marketing programmes. This past week I was struck by how well one would-be client was employing this approach, something I’d advise most organisations to consider, whether big or small. (Note, I write ‘organisation’ because this example wasn’t a company but a
- [Biggest not best - avoiding bias in lists easy as 'ABC'](https://collectivecontent.agency/2014/01/12/in-copy-lists-showing-bias-know-your-abc/) - Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What does that mean? Quite often writers will have lists of companies or countries within sentences. The ‘ABC’ annotation relates to the correct order for these.
- [LinkedIn’s big bet on content - and why traditional publishers should be worried](https://collectivecontent.agency/2014/01/22/linkedins-big-bet-on-content-and-why-traditional-publishers-should-be-worried/) - If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues - expected to hit $1.5bn for 2013 - still come from recruitment services but there has been a noticeable increase in LinkedIn's activity around content and publishing over the
- [Great stories matter](https://collectivecontent.agency/2014/01/28/great-stories-matter/) - Not everything matters. But everything that matters usually has a great story to go with it. Consider these scenarios: How you met your significant other How you once cheated death (car crash, childhood illness, making an exception to a usual routine and so avoiding some calamity) Family history – one fork in the road led
- [New Microsoft CEO - a brand storytelling win](https://collectivecontent.agency/2014/02/06/new-microsoft-ceo-a-brand-storytelling-win/) - Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link – about his first interview since becoming CEO. (There is plenty of other material about him before his promotion.) Who got the scoop? Technology media? Business
- [Contacts books and content marketing – we need to talk](https://collectivecontent.agency/2014/02/20/contacts-books-and-content-marketing-we-need-to-talk/) - A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been - and still is - what marks out really good journalists. That ability to get a direct line through to someone quickly for comment on a breaking story or for an exclusive interview or just to pick their brains
- [Testing times for those who don't get content marketing](https://collectivecontent.agency/2014/02/27/testing-times-for-those-who-dont-get-content-marketing/) - Here's a game – have you ever listened to one of those frequency tests that works out how old you are based on what you can and can’t hear? There are a few versions of this on the web but here’s one from National Geographic’s Brain Games show (in part a triumph for a brand
- [Do you need a ghostwriter or an editor?](https://collectivecontent.agency/2014/03/27/do-you-need-a-ghostwriter-or-an-editor/) - Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are short of time and work with people like us to get across what they want to say. Done properly, we don’t think there is anything
- [Content audits – 3 tactics to run with right now](https://collectivecontent.agency/2014/04/22/content-audits-3-tactics-to-run-with-right-now/) - Approaches to content auditing are being formalised, mainly by those who seek to charge you for such a service. And make no mistake, demand is up as everyone realises a professional content strategy has to embrace auditing. We have no problem with this emerging market – we even undertake such projects – but there are
- [Fact checking - a vital newsroom lesson for brand publishers](https://collectivecontent.agency/2014/05/12/fact-checking-a-vital-newsroom-lesson-for-brand-publishers/) - If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked up beyond the specialist tech and health sector media, appearing in The Telegraph and the Daily Mail to name a couple of national media outlets that ran
- [Blog, feature or avoid? How to get the right content mix](https://collectivecontent.agency/2014/05/19/blog-feature-or-avoid-how-to-get-the-right-content-mix/) - What's the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these - and many other content formats such as news reports, profiles, Q&A interviews and infographics - for granted. We have an instinct from years of experience that tells
- [Talk about competitors in your content marketing, honestly](https://collectivecontent.agency/2014/06/12/talk-about-competitors-in-your-content-marketing-honestly/) - It is a conversation we invariably have with clients. Even if we think we know the answer, when in the early stages of a programme we ask how they feel about mentioning their competitors. The answer is invariably: Don’t. The subject in part came up at an event I was at last week, run by
- [Beyond ads - Cannes highlights two native content musts for publishers](https://collectivecontent.agency/2014/06/26/beyond-ads-cannes-highlights-two-native-content-musts-for-publishers/) - Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that book millions of digital display units each week. The view du jour in France seemed to be about a bright future around native advertising instead.
- [4 lessons panel-based events give native advertising](https://collectivecontent.agency/2014/07/07/4-lessons-panel-based-events-give-native-advertising/) - Just over a decade ago I was editing a business technology publication aimed at chief information officers (CIOs) when our publisher bought an events business. One thing bothered me. There was an assumption that we would run panels and put together conference programmes where companies would pay to have a say. In fact, that was
- [Which social network ranks in marketers’ top three channels?](https://collectivecontent.agency/2014/07/15/which-social-network-ranks-in-marketers-top-three-channels/) - Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of all the marketing channels we asked about, we didn’t expect a certain social network to feature so prominently. The network? LinkedIn. In one preliminary question
- [Why every B2B marketer should be using Google+](https://collectivecontent.agency/2014/07/28/why-every-b2b-marketer-should-be-using-google/) - What's the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you'll know it's LinkedIn. That's based on two data sources. One is our own research among B2B tech and telecoms vendors about the adoption of content marketing, in which LinkedIn
- [Close the deal - when it's OK to break the golden rule of content marketing](https://collectivecontent.agency/2014/09/22/close-the-deal-when-its-ok-to-break-the-golden-rule-of-content-marketing/) - One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good to break rules. What I mean is that there is a time to talk about your offering. The rule (there is no formalised book of
- [Don't know what content you have? You're not alone](https://collectivecontent.agency/2014/09/26/dont-know-what-content-you-have-youre-not-alone/) - “People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made a good living consulting with companies who had bought large IT systems. My contact said he just had to smile back at his dad. He
- [Collective Content announces market research arm](https://collectivecontent.agency/2014/09/27/collective-content-announces-market-research-arm/) - Insights into your business, your market – fuel for your content London, 15 April, 2013 – Collective Content (UK) today unveils its boutique market research unit. The move creates a unique mix for brands of insights and content, all under one roof. It also gives media owners additional options for their clients, beyond historical ways of
- [Collective Content launches outsourced blogging service](https://collectivecontent.agency/2014/09/27/collective-content-launches-outsourced-blogging-service/) - Speech-to-blog — your thoughts, our words — save money, save time London, 25 September, 2012 – Collective Content (UK) today announces Speech-to-blog (S2B), the simplest way yet to create content for a company blog. Companies increasingly recognise the need for fresh, relevant content. Linked to tactics such as PR, social media and SEO it allows
- [Content marketing in 2015 – more growth but challenges ahead](https://collectivecontent.agency/2014/10/08/content-marketing-in-2015-more-growth-but-challenges-ahead/) - B2B marketers plan to spend more on content marketing and produce more content over the next 12 months but they also face significant challenges in tracking and measuring its effectiveness. Those are just some of the findings of the eagerly awaited annual B2B content marketing benchmarks, budgets and trends report by the Content Marketing Institute
- [When sweary words work (this is a trick headline)](https://collectivecontent.agency/2014/10/28/when-sweary-words-work-this-is-a-trick-headline/) - The short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube last week then reinstated soon after. Understandably, some people don’t like little girls swearing. But the bigger point is that sexism and crimes against women
- [Copywriter v journalist – be sure of the difference](https://collectivecontent.agency/2014/11/10/copywriter-v-journalist-be-sure-of-the-difference-2/) - In content marketing those with a background in journalism can sometimes get protective. It all starts to get a little murky in brand journalism.
- [Tell stories - but also answer questions with your content marketing](https://collectivecontent.agency/2014/11/18/tell-stories-but-also-answer-questions-with-your-content-marketing/) - ‘Tell, don't sell.’ It’s is a phrase you'll hear a lot on our blogs here on Collective Content. And for good reason. The 'tell' is about stories and how to use our natural love of storytelling to make an emotional connection with your target audience through content marketing. You don't do that by just shouting
- [The one secret to a LinkedIn profile that works for you – and your employer](https://collectivecontent.agency/2014/12/01/the-one-secret-to-a-linkedin-profile-that-works-for-you-and-your-employer/) - We don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the form of training, other times it’s about hands-on writing. Think of it as the first rung on the ladder for many people’s content marketing. (I
- [Culture of content – got one?](https://collectivecontent.agency/2015/01/26/culture-of-content-got-one/) - You’ve heard the phrase ‘a culture of content’, right? Well, you’re going to hear it a lot more this year. Why? There’s a good chance your organisation has not only heard about content marketing – with all its benefits– but started to walk the walk. Only practising content marketing isn’t easy. That’s especially the case
- [Agile content marketing’s need for speed](https://collectivecontent.agency/2015/02/09/agile-content-marketings-need-for-speed/) - Something we hear a lot is about 'brand newsrooms' as brands increasingly make the shift to become publishers in their own right. The reality is that very few brands can walk the walk on that front. Just appointing a head of content doesn't automatically create the culture of content and the kind of editorial production
- [How to snap up writers like a commissioning editor](https://collectivecontent.agency/2015/02/24/how-to-snap-up-writers-like-a-commissioning-editor/) - We often help organisations find writers for their content programmes, which are increasingly well-funded and focused on high-quality. That kind of sourcing is all about tapping experts – whether internal or external – who will give a core content team or editor depth and breadth. But how? This post will give an overview of looking
- [11 best content marketing stories (Q1 15)](https://collectivecontent.agency/2015/03/04/11-best-content-marketing-stories-q1-15/) - 1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO (Contently) Both Contently and Rand Fishkin from Moz are usually worth listening to. I particularly like the
- [Brand publishers must overcome barriers to working with PRs - report](https://collectivecontent.agency/2015/03/04/brand-publishers-must-overcome-barriers-to-working-with-prs-report/) - Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that means hiring journalists or ex-journalists, sometimes it means adopting the best editorial processes and standards. One such approach is to tap PRs for access to
- [Don't be a PR hypocrite - hitch a ride on rivals' branded content](https://collectivecontent.agency/2015/03/10/dont-be-a-pr-hypocrite-hitch-a-ride-on-rivals-branded-content/) - Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even if they can’t dedicate resource to it. But the same can’t be said – yet – for branded content. And if a company is doing branded
- [Don’t call it an exodus – how journalists fuel brand publishing](https://collectivecontent.agency/2015/03/11/dont-call-it-an-exodus-how-journalists-fuel-brand-publishing/) - We are increasingly seeing more journalists dipping their pens into the commercial world of brand publishing and here's why.
- [Richard Branson is the king at leading by content](https://collectivecontent.agency/2015/03/16/richard-branson-is-the-king-at-leading-by-content/) - Is Richard Branson the greatest business influencer of our time? He’s certainly great on LinkedIn where he’s one of the key participants in that social network’s INfluencer programme, top of the pops with around 7.5 million followers, versus three or four million for the likes of Jack Welch, Bill Gates and Arianna Huffington. But I
- [Ethics codes, unions and the changing nature of content](https://collectivecontent.agency/2015/03/24/ethics-codes-unions-and-the-changing-nature-of-content/) - What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know that some industries are highly regulated (finance, pharma and so on) and sometimes that is driven by ethical considerations and applied to content programmes by
- [Make your brand content ‘Google News’ good](https://collectivecontent.agency/2015/03/30/is-your-brand-content-google-news-good/) - How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level above the type of basic search engine optimisation (SEO) we saw for a five-year spell. The idea if to be useful for humans, especially potential
- [“Everything is awesome, everything is great in content marketing”](https://collectivecontent.agency/2015/04/08/everything-is-awesome-everything-is-great-in-content-marketing/) - We like to mention the most advanced types of content marketing, mostly because they’re inspirational. They’re on the far right-hand side of a maturity model we mention to clients. What do we include in that ‘run’ category? When someone likes your brand content so much that they’ll pay for it, that’s saying something. Net-a-porter achieves
- [Show me the money - we need to talk about the ROI of content marketing](https://collectivecontent.agency/2015/04/22/show-me-the-money-we-need-to-talk-about-the-roi-of-content-marketing/) - We've written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven't talked about much — and we're certainly not alone on that front — is return on investment (ROI) when it comes to content marketing programmes. In
- [Sign-off paralysis and how to cure it](https://collectivecontent.agency/2015/05/27/sign-off-paralysis-and-how-to-cure-it/) - Sign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all of these, especially legal concerns, are linked to the sign-off bottleneck. That’s a pretty big claim, so why do I say this? I’ve seen it
- [Ad blocking – scaring the hell out of some in media and marketing](https://collectivecontent.agency/2015/06/02/ad-blocking-scaring-the-hell-out-of-some-in-media-and-marketing/) - Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool. As ad blocking continues to grow – I’ll get to some scary numbers in a moment – this is going to become a more contentious
- [11 best content marketing links (Q2 15)](https://collectivecontent.agency/2015/06/08/11-best-content-marketing-links-q2-15/) - How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity – and it’s good to see we’re not the only ones. Studies Show CMOs Are Shifting Focus to Owned Properties [link no longer available] (Livefyre
- [Apple as media gatekeeper](https://collectivecontent.agency/2015/06/19/apple-as-media-gatekeeper/) - Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more complicated than that. Most outlets, when starting to look closely at Apple’s revamped and upcoming News app, which will be available when iOS 9 rolls
- [You really don’t want to be calling your client’s PR team - or do you?](https://collectivecontent.agency/2015/06/25/you-really-dont-want-to-be-calling-your-clients-pr-team-or-do-you/) - This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although we are, so in reality this gets defused pretty quickly) information a company puts out through its own brand content efforts can look less informed
- [Content test – what’s your organisation’s idea of ‘news’?](https://collectivecontent.agency/2015/07/08/content-test-whats-your-organisations-idea-of-news/) - Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate websites, or sometimes even under that section, we often see a ‘News’ tab in the navigation. What that contains tells you everything you need to
- [Staff - your secret weapon for great B2B content](https://collectivecontent.agency/2015/07/16/staff-your-secret-weapon-for-great-b2b-content/) - Despite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals. At best, a savvy marketer with some copywriting skills gets a go. But the net must be cast wider. So the questions are simple: who
- [Selling yourself or your company? Same golden rule applies](https://collectivecontent.agency/2015/07/22/selling-yourself-or-your-company-same-golden-rule-applies/) - I was speaking to a friend about how he goes about getting a new job. The talk inevitably turned to LinkedIn and I brought up an evergreen post from this blog: The one secret to a LinkedIn profile that works for you – and your employer. That secret, in a nutshell, is that you focus
- [Talent wars in content marketing – "Get big, get niche or … "](https://collectivecontent.agency/2015/07/29/talent-wars-in-content-marketing-get-big-get-niche-or/) - Most sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred to as a “war for talent” – and in a strange way it made me feel good. That makes sense only when you consider Collective
- [How does your content end? Who cares?](https://collectivecontent.agency/2015/08/05/how-does-your-content-end-who-cares/) - Most organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to tell you why (you’ll probably think it’s obvious), along with something less obvious: that fact is not a terrible thing. A couple of years ago
- [Is being too positive killing the credibility of your content marketing?](https://collectivecontent.agency/2015/08/21/is-being-too-positive-killing-the-credibility-of-your-content-marketing/) - I’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is really important in content marketing, because too much positivity can kill it dead. Anyone who has created content for brands in the past few years
- [How do you know if someone is a good writer?](https://collectivecontent.agency/2015/09/02/how-do-you-know-if-someone-is-a-good-writer/) - How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question – Skyword CEO Tom Gerace recently said smart marketers are shifting a lot of their annual $600bn spend on advertising towards creation and storytelling –
- [In-house or agency?](https://collectivecontent.agency/2015/09/09/in-house-or-agency/) - One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds of marketing and in other fields, organisations benefit from the flexibility and specialist skills agencies give them. But might content marketing be the exception? Your
- [Agency or freelancer(s)?](https://collectivecontent.agency/2015/09/16/agency-or-freelancers/) - Here’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right route for organisations creating content. But this post is about the pros and cons of working with an individual or small number of one-man bands
- [11 best content marketing links (Q3 15)](https://collectivecontent.agency/2015/09/30/11-best-content-marketing-links-q3-15/) - Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online or offline) that get read. 20 Signs Your Web Content Writer Won’t Cut Through the Crap (Barry Feldman) We write a lot about the craft
- [The law of small numbers in B2B](https://collectivecontent.agency/2015/10/22/the-law-of-small-numbers-in-b2b/) - This post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who in turn had Seth Godin as her catalyst after he wrote ‘“No one clicked on it, no one liked it…”’. It’s worth reading them both.
- [5 words football commentators use that will make you love plain English](https://collectivecontent.agency/2015/11/05/5-words-football-commentators-use-that-will-make-you-love-plain-english/) - We love using plain English. Sometimes it’s hard to avoid jargon, unsurprisingly so for B2B content in quite a few industries, but I’m not talking about that here. I mean avoiding unnecessarily complicated language when a simple word or phrase will do. We see that happen a lot in IT. Executives are prone to want
- [What is brand storytelling? Two answers](https://collectivecontent.agency/2015/11/17/what-is-brand-storytelling-two-answers/) - You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is open to interpretation. Last week, ClickZ took a stab at explaining brand storytelling through several examples including stalwarts such as Dove and GoPro but also
- [Farm fresh content – naming names is important](https://collectivecontent.agency/2015/12/10/farm-fresh-content-naming-names-is-important/) - Do you source your meat? From farm or even individual cow to dining room table, more and more people are concerned with their food’s supply chain. That makes sense. It’s not just for reasons of ethics, fair trade and sustainability but food is what we put inside our families. It fuels us. And this isn’t
- [11 best content marketing links (Q4 15)](https://collectivecontent.agency/2015/12/14/11-best-content-marketing-links-q4-15/) - How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and other tech plays. Er, it’s from the company #1 on the list but still worth a read. (And no, we don’t feature, partly because we’ve
- [The powerfully illiterate – the other reason for visual content](https://collectivecontent.agency/2016/01/14/the-powerfully-illiterate-the-other-reason-for-visual-content/) - Every day you see people writing about why visual content has become important. The crux seems to be that today we are bombarded with thousands of messages and that certain people, especially young people, aren’t inclined to do much reading. So think animations, gifs, Prezis, time-lapse video and infographics, we’re told. Put aside the exact
- [Can you move at Content Speed? Do you have a choice?](https://collectivecontent.agency/2016/01/27/can-you-move-at-content-speed-do-you-have-a-choice/) - When I ask marketers if they have any problems creating content at an appropriate rate they sometimes don’t understand the question. At other times they simply say, ‘No, of course not.’ Marketing teams have long produced words and graphical content (diagrams, photos, animations, video and more). There’s usually a creative process and a sign-off process.
- [Which projects to take? 9 questions to ask yourself](https://collectivecontent.agency/2016/02/03/which-projects-to-take-9-questions-to-ask-yourself/) - If you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown a business, the answer might well feel obvious: You go for who’s going to pay most, right? But I wouldn’t put that at number one.
- [PR and brand journalism – an unholy alliance?](https://collectivecontent.agency/2016/02/04/pr-and-brand-journalism-an-unholy-alliance/) - Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In 2015 we found an almost even split between those in PR who say they treat brand journalists– namely content creators who work directly for a
- [The one sure-fire method to start any blog post](https://collectivecontent.agency/2016/02/17/the-one-sure-fire-method-to-start-any-blog-post/) - The rise of content marketing has seen many non-professional writers getting involved in writing. That’s a good thing, for lots of reasons. But it can be hard. For example they talk to me about writer’s block or what their high school English teachers told them. I’m a firm believer that journalists and most professional writers
- [‘Content’ isn’t a dirty word](https://collectivecontent.agency/2016/02/19/content-isnt-a-dirty-word/) - Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually called a story. Sure, it can be an article, a feature, a show, sometimes a film or even a post these days. And it can
- [Time to go long](https://collectivecontent.agency/2016/03/02/time-to-go-long/) - It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and usually worth the effort. Yesterday I took part in a Hangout with Phil Szomszor who was asking me more about the negative connotations of the
- [11 best content marketing links (Q1 16)](https://collectivecontent.agency/2016/03/30/11-best-content-marketing-links-q1-16/) - The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the honesty and big-picture view – two qualities we’d always encourage in our clients’ content. See what you think. Legal approvals are killing brand newsrooms. Here’s
- [Your editorial calendar isn't your content strategy](https://collectivecontent.agency/2016/04/12/your-editorial-calendar-isnt-your-content-strategy/) - More than once in recent weeks we have been asked by a new client to “share the content strategy”. And more than once we were confused, because we had already done so: “Here, look – here’s the documented strategy, guys.” So what was going on? The clients in each case – albeit new to the
- [What’s the definition of clickbait?](https://collectivecontent.agency/2016/04/19/whats-the-definition-of-clickbait/) - We ask this because most definitions that we can find suck. At least the Wikipedia page about clickbait contains a line about ‘…especially at the expense of quality or accuracy’. And that’s key. Eighteen months ago, The Atlantic ran ‘What Is Clickbait? Everything,’ and I was reminded of this reading Barbara Ellen in the Guardian
- [PR’s acceptance of brand content uneven – report](https://collectivecontent.agency/2016/04/21/prs-acceptance-of-brand-content-uneven-report/) - PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s study of the UK PR community, conducted by Collective Content and ResponseSource, paints a more complex picture. For example: Fewer PRs told us they are
- [A time when PR and content marketing work together…](https://collectivecontent.agency/2016/05/05/a-time-when-pr-and-content-marketing-work-together/) - What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally – both. What happens then? We had this in mind when we asked one of our most important questions in our exclusive 2016 study of PR
- [I was working in content marketing 20 years ago – I just didn’t know it](https://collectivecontent.agency/2016/05/19/i-was-working-in-content-marketing-20-years-ago-i-just-didnt-know-it/) - When I started as a journalist in the 1990s we had an unusual job come our way. Every day we were to unload a sack of VHS cassettes, for that’s how video was shared in those times, mostly. On these tapes would be recordings of TV shows. We would watch these six or seven shows
- [Artisanal content? Stick with me...](https://collectivecontent.agency/2016/06/09/artisanal-content-stick-with-me/) - Be honest. When you hear the word ‘artisanal’ do you: feel good? feel confused? feel a little bit nauseous? wonder how the hell you’re even supposed to say ‘artisanal’? It is that kind of word. A love-hate, Marmite kind of word. So what if I told you about ‘artisanal content’? If the definition of artisanal
- [The blueprint for your in-house content team - guaranteed](https://collectivecontent.agency/2016/06/27/the-blueprint-for-your-in-house-content-team-guaranteed/) - I was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the journalists at the show – enough space, meeting areas for briefings, a quiet work space with enough desks, power outlets and good internet. Why is
- [Content marketing: ‘When will we be like GE or Red Bull?’](https://collectivecontent.agency/2016/07/01/content-marketing-when-will-we-be-like-ge-or-red-bull/) - I speak to new clients about how quickly and how far their content can improve. Because big strides are possible. But you know what I often hear? “We want to be like GE. We want to be like Red Bull.” I’m not going to knock the ambition. But then we look again at their starting
- [Don’t be that guy – be the content decision-maker](https://collectivecontent.agency/2016/07/15/dont-be-that-guy-be-the-content-decision-maker/) - In the field of B2B technology marketing we frequently come across the concept of the ‘IT decision-maker’, closely followed by the ‘business decision-maker’ – or the ITDM and BDM. Sure, it’s extra jargon in a world that doesn’t need any. But most people on either the side of technology buying or selling understand that shorthand.
- [11 best content marketing links (Q2 16)](https://collectivecontent.agency/2016/07/19/11-best-content-marketing-links/) - What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how brand journalists and PRs will interact – if at all. The results may surprise you. Six ways high-performing CMOs outpace their competitors The CMO usually
- [When content marketing is premium](https://collectivecontent.agency/2016/08/24/when-content-marketing-is-premium/) - By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the industry of connecting with customers and prospects through useful or entertaining content, usually from B2B or consumer businesses respectively. But stick with me because here’s
- [What we look for when we look for writers](https://collectivecontent.agency/2016/09/06/what-we-look-for-when-we-look-for-writers/) - I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s an experienced writer and editor about all things marketing and martech, and we’ve recently lost one of our best contributors in that area. But I’m
- [Copy-wise: It's only one word, but where you place it matters](https://collectivecontent.agency/2016/09/26/copy-wise-its-only-one-word-but-where-you-place-it-matters/) - “Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they differ. While they vary in the placement of just one word – ‘only’ – they convey very different meanings. And, for most reasonable people, only
- [What’s the definition of native advertising? And why it matters to brands and publishers](https://collectivecontent.agency/2016/09/27/whats-the-definition-of-native-advertising-and-why-it-matters-to-brands-and-publishers/) - I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main ways people find me and Collective Content. And, of course, find out about native advertising. Though you wouldn’t know it from the lack of a
- [Craig Davis on: interruption marketing](https://collectivecontent.agency/2016/09/27/craig-davis-on-interruption-marketing/) - "We need to stop interrupting what people are interested in and be what people are interested in." - Craig Davis, former chief creative officer at J Walter Thompson We like this quotation not only because it speaks to the annoyance of so much advertising – and by association the rise of ad blocking – but
- [Avoid these common mistakes when giving feedback on content](https://collectivecontent.agency/2016/09/28/avoid-these-common-mistakes-when-giving-feedback-on-content/) - How good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency and training goes into this process given how critical it is to the success of any content project. We’ve seen whole content programmes fail because
- [What is brand storytelling? Two answers](https://collectivecontent.agency/2016/09/29/what-is-brand-storytelling-two-answers-2/) - You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is open to interpretation. Photo credit: The Story via photopin (license) ClickZ took a stab at explaining brand storytelling through several useful examples including stalwarts such
- [11 essential content marketing links for Q3 16](https://collectivecontent.agency/2016/09/30/11-essential-content-marketing-links-for-q3-16/) - Content Marketing World: Journalists vs. marketers This caught our eye, from the big annual content marketing shindig in Cleveland held in September, because Collective Content has its roots in journalism rather than marketing, as does the article’s author. Want to be a modern marketing organization? Think like an agency We talk a lot about in-house
- [Jay Acunzo on: talking your customers' language](https://collectivecontent.agency/2016/09/30/jay-acunzo-on-talking-your-customers-language/) - “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” Jay Acunzo, Vice President, NextView No one is going to forget the line “never feed salad to a lion”, right? But that’s not why this is a great quotation. This sums
- [Copy-wise: ‘Less’ and ‘fewer’ are not interchangeable](https://collectivecontent.agency/2016/10/03/copy-wise-less-fewer-not-interchangeable/) - Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while talking about ‘less dollars’ or ‘fewer lumber’ just feels wrong, like putting your left shoe on your right foot. Here’s the basic rule for choosing
- [Deshpande on: content curation](https://collectivecontent.agency/2016/10/03/deshpande-content-curation/) - “Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.” Pawan Deshpande, CEO, Curata We’re big fans of curation. Sharing ideas and helping people isn’t just about what’s inside your brain. We believe people respect
- [Introducing: WriteNow – the on-demand writing service](https://collectivecontent.agency/2016/10/04/introducing-writenow-demand-writing-service/) - We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning content has always been different. Commissioning has fallen into two camps: Traditional sourcing of creative work that means briefs, pitches, green-lighting, then several rounds of
- [Collective Content launches WriteNow content-on-demand service](https://collectivecontent.agency/2016/10/05/collective-content-launches-writenow-content-demand-service/) - Collective Content (UK) today announces WriteNow, the fastest and most reliable way for an organisation to source quality original content. Until now, sourcing content has been a choice between quality and speed. Quality content takes time, whereas fast content usually lacks quality. The former has been supplied by traditional agencies, the latter by content farms
- [What is a… copy-editor / sub-editor?](https://collectivecontent.agency/2016/10/05/copy-editor-sub-editor/) - We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President's Men, Meryl Streep’s beyond-demanding editor-in-chief Miranda Priestly in The Devil Wears Prada and Liev Schreiber’s portrayal of then-Boston Globe editor Marty Baron in Spotlight. But what about copy-editors,
- [Death of display ads? Never say never](https://collectivecontent.agency/2016/10/06/death-of-display-ads-never-say-never/) - This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function if we made no money from display advertising. This was only about five years ago. But everyone pretty much thought it was a hypothetical exercise.
- [Content Agencies Part 1: Specialise](https://collectivecontent.agency/2016/10/07/content-agencies-part-1-specialise/) - What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good to specialise at being great at content. But others in agencyland would disagree. Which is why this is controversial. We live in an age of
- [Beebe on: Not talking about yourself](https://collectivecontent.agency/2016/10/07/beebe-not-talking/) - "Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date." - David Beebe, Marriott International Today’s quotation says so much about how to do and not do content marketing well. And we especially like it coming from Marriott, who are doing so much
- [Who are the main publishers' content studios?](https://collectivecontent.agency/2016/10/10/main-publishers-content-studios/) - Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers have been investing in them. Why? For publishers, it’s about going after new revenue as they are challenged by ad blocking and declining rates for
- [Copy-wise: You’re using these words incorrectly – or are you?](https://collectivecontent.agency/2016/10/10/youre-using-these-words-incorrectly-or-are-you/) - This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so on. But it can be a moving target. Why? English, like most languages, evolves. What we sometimes complain about as made up words, imports, slang
- [Gottschall and Atwood on: Storytelling](https://collectivecontent.agency/2016/10/12/gottschall-atwood-storytelling/) - “Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, Author, The Storytelling Animal Sound about right? We all dream, after all. Gottschall also said: “We are, as a species, addicted to story.” And again, he’s not wrong. Novelist Margaret Atwood said something similar: “You’re never going
- [Revella on: Buyer personas](https://collectivecontent.agency/2016/10/14/revella-buyer-personas/) - “Understand the difference between a profile and a persona. A profile is the kind of person who would buy your stuff. Persona is insight on how buyers make decisions.” - Adele Revella, CEO, Buyer Persona Institute This comes up again and again. For one thing, we’d say listen carefully – Adele Revella is one of
- [What is a... style guide?](https://collectivecontent.agency/2016/10/17/what-is-a-style-guide/) - Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a message itself affects the message. Photo credit: zappowbang The Elements of Style via photopin (license) So what message does a reader or listener take away
- [Copy-wise: Semi-colons – use with care](https://collectivecontent.agency/2016/10/17/semi-colons-use-with-care/) - Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is avoid them if possible. Why? In short, they’re messy. They’re great for certain novelists and poets – oh the poetry! – and students of English
- [Who needs WriteNow – the new on-demand content service?](https://collectivecontent.agency/2016/10/25/needs-writenow-new-demand-content-service/) - We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other on-demand services – but their quality is usually low. And there are other places to commission content – but it takes time. WriteNow uniquely combines
- [Why don’t employees participate in content marketing?](https://collectivecontent.agency/2016/10/18/why-dont-employees-participate-in-content-marketing/) - We came across a great post today by The Sales Lion (@TheSalesLion) called 10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing (article no longer available). We thought we’d flip that: Why don’t employees participate? Of course by employees this post and the one linked to above mean 'those outside
- [Introducing martech: basic principles and first steps](https://collectivecontent.agency/2016/10/19/introducing-martech-basic-principles-first-steps/) - In today’s tech-driven world, consumers have never been savvier. At the tap of a fingertip, we can access content from reviews to blogs, articles to product demonstrations. This means we are more informed than ever, and brands are under ever increasing scrutiny. Great content turns consumers into loyal customers and keeps brands on the right
- [Why build a brand newsroom?](https://collectivecontent.agency/2016/10/19/build-brand-newsroom/) - To many companies, a brand newsroom is the height of marketing with content. When people like me talk about ‘becoming a publisher’, we both understand that can mean baby steps, like starting a blog. But a brand newsroom is the biggest step you can make and can cost millions in terms of people, facilities and
- [Content Marketing Landmarks: Microsoft’s Channel 9](https://collectivecontent.agency/2016/10/20/content-marketing-landmarks-microsofts-channel-9/) - If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two from Bill Gates during the noughties. I still have a few in my mail archive.They were long, forward-focussed monologues on the state of the industry,
- [Introducing martech: four great all-round platforms](https://collectivecontent.agency/2016/10/20/introducing-martech-four-great-round-platforms/) - In the first article looking into the technology that drives modern marketing, we examined the basic principles behind martech. And how brands could take the first steps using the tools available. There is a wide range of marketing technology available, which can make it tough to know where to begin. Below are four great platforms
- [Alicia Dietsch on: Marketing as part art, part science](https://collectivecontent.agency/2016/10/21/alicia-dietsch-marketing-part-art-part-science/) - “Marketing is art and science. For a while we over-indexed on art. Now we risk over-indexing on science.” Alicia Dietsch, Vice President of Marketing Communications & Operations, AT&T When Don Draper’s 1960s character (it’s OK, we realise he was never a real person in advertising) would win over a client with a spark of creativity,
- [Content agencies Part 2: Openness](https://collectivecontent.agency/2016/10/21/content-agencies-part-2-openness/) - We first started looking at the question ‘What makes a great agency?’ by looking at the benefits of doing one thing well. In the case of content agencies, that means focusing on content. But there are other things we believe in strongly. The second theme here is that great agencies have a special relationship with
- [Copy-wise: ‘Many say’, ‘Most agree’… or do they?](https://collectivecontent.agency/2016/10/24/copy-wise-many-say-agree/) - How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have the work ethic of Baby Boomers,’ or, ‘They say no one has time to write thank-you notes anymore.’ But who are ‘they’? When asked, we
- [Spencer Baim on: Content making a brand](https://collectivecontent.agency/2016/10/24/spencer-baim-content-making-brand/) - “If you don’t have anything interesting to say as a brand, you’re just a product.” Spencer Baim, Chief Strategic Officer, Vice Media This is a damning statement. And we love it. Some of you will know youth media company Vice as master storytellers. People forget that Vice – and its creative agency, Virtue – know
- [Staffing publisher studios](https://collectivecontent.agency/2016/10/25/staffing-publisher-studios/) - Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that publishing brand fall down, as does the relationship an advertiser is trying to encourage with the reader. With this in mind, authorities are cracking down
- [Why trust is everything for brand content](https://collectivecontent.agency/2016/10/25/why-trust-is-everything-for-brand-content/) - This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the people who runs the Guardian Labs (who, I should add, is a former colleague and friend) talked about the ways his well-known publication labels advertiser
- [My first content audit – a lesson in ROI](https://collectivecontent.agency/2016/10/26/my-first-content-audit-a-lesson-in-roi/) - This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often talk about their biggest risk. Most people assume the biggest risk is in not auditing past content. The idea is that you pull together all
- [Content marketing landmarks: American Express OPEN Forum](https://collectivecontent.agency/2016/10/27/content-marketing-landmarks-american-express-open-forum/) - As one of the leading payment card providers for US small businesses, American Express’ OPEN Forum team recognised it was in its interests to help its customers thrive. It realised its own success was linked inextricably to the success of the small business community in the US. After all, most small businesses face problems along
- [Andrew Davis on: Content… relationships… trust… success](https://collectivecontent.agency/2016/10/28/andrew-davis-content-relationships-trust-success/) - “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis, author and keynote speaker OK, so he sounds a little like Yoda here. But we’ve got to agree with Andrew Davis because, well, what he says reminds me of an early exchange we had – not quite a ‘founder’s story’ but stick with
- [What is… fair use?](https://collectivecontent.agency/2016/10/31/what-is-fair-use/) - Somewhere between copyright, which protects writers’ and artists’ rights to their works, and public domain, which allows free use of non-copyrighted material, lies a hard-to-define – but important – concept called ‘fair use’. photo credit: Tim Gouw via Unsplash (licence) In the US, fair use is defined by the government’s Copyright Office as “a legal
- [Red Bull’s Mateschitz on: brands as publishers](https://collectivecontent.agency/2016/11/01/red-bulls-mateschitz-brands-publishers/) - “Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens to be one of the richest people on the planet and started off in marketing). You could call him an uber marketer, because his company
- [6 ways to get the most out of marketing automation](https://collectivecontent.agency/2016/11/04/6-ways-get-marketing-automation/) - Marketing automation technology lets brands market effectively across multiple online channels and automate repetitive tasks, such as emails and social media outreach. Here are some tips for getting the most out of marketing automation campaigns. Divide and conquer through segmentation Emails are one of the most powerful tools for conversion, allowing one-to-one interaction with customers.
- [Brenner on: hero content, villain banners](https://collectivecontent.agency/2016/11/07/brenner-hero-content-villain-banners/) - “If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP and then joined NewsCred, where he remains a major thought leader in content marketing. But what is he getting at here? Although he mentions banner
- [Small businesses’ advantage in blogging?](https://collectivecontent.agency/2016/11/09/small-businesses-advantage-in-blogging/) - This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about this piece from 18 months ago – Do you need a ghostwriter or an editor? And I think the realisation is good news, for some.
- [What price native advertising? Publishers’ rate cards investigated](https://collectivecontent.agency/2016/11/10/price-native-advertising-publishers-rate-cards-investigated/) - In a short series of blogs here on Collective Content we've been looking at the evolving nature of native advertising and how brands are working with publishers to put this kind of content in front of readers. In this post we'll try to outline some of the ways in which publishers structure pricing for this
- [Don’t let perfection be your content marketing enemy](https://collectivecontent.agency/2016/11/14/dont-let-perfection-content-marketing-enemy/) - Practice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project managers and all prod dev types? It’s a kind of Euler diagram, as seen here. It shows you can pick any two out of Fast,
- [Copy-wise: You DON’T have to explain every term](https://collectivecontent.agency/2016/11/15/copy-wise-dont-explain-every-term/) - Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You don’t need to do it. One saying I have burnt into my soul from training as a journalist is: “Never underestimate your reader’s intelligence. Never
- [Speak your customer’s language – a lesson from the tech sector](https://collectivecontent.agency/2016/11/15/speak-your-customers-language-a-lesson-from-the-tech-sector/) - This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong. Now this executive is the chief technology officer (CTO) at a large software company. His clients are often chief information officers (CIOs) at all kinds
- [Copy-wise: Know your numbers – for content credibility      ](https://collectivecontent.agency/2016/11/16/copy-wise-know-numbers-content-credibility/) - “Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we create to tell our clients’ stories and help them engage with customers. In our Copy-wise series we write a lot about style, grammar and various
- [Got a content team? Doesn’t make you a newsroom](https://collectivecontent.agency/2016/11/17/got-a-content-team-doesnt-make-you-a-newsroom/) - This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we tweeted this piece from Digiday about how Mastercard approaches its own content in this way. It isn’t alone. Many companies – instead of placing ads
- [What is... off the record?](https://collectivecontent.agency/2016/11/18/what-is-off-the-record/) - To writers and other types of content producers today, the Woodward-Bernstein days of Watergate journalism might as well be another geological epoch deep in the past. With today’s 24/7 news cycles, social media and thousands of independent bloggers, past notions about reportage seem quaint, if not completely extinct. This was once a conversation mainly held
- [Content Agencies Part 4: What’s your superpower?](https://collectivecontent.agency/2016/11/21/content-agencies-part-4-whats-superpower/) - To any kind of start-up, investors often ask ‘What’s your superpower?’ What they mean is that ideally you need to have something unique and in-demand. Of course you should be to deliver and scale. But you get the idea. But in agency-land, how different can one agency be to the next? As in many kinds
- [Jon Buscall on: The long term](https://collectivecontent.agency/2016/11/21/jon-buscall-long-term/) - “Content marketing is a commitment, not a campaign.” Jon Buscall, CEO, Moondog Marketing When we used to tell people that content marketing isn’t the typical three-month campaign they’ve become used to, we’d say it’s “from now until forever”. But we noticed that’d make some clients look a little queasy. Forever, as someone better than me
- [Content Marketing Landmarks: Red Bull](https://collectivecontent.agency/2016/11/22/content-marketing-landmarks-red-bull/) - When I think of Red Bull and content marketing I’m always reminded of an Onion article called ‘Nike to Cease Manufacturing Products’. In the (entirely fictional) article the sportswear company supposedly announced it was doing away with all the tedious product research and development to focus solely on its advertising efforts. The point is that
- [Why editorial calendars are essential in content marketing](https://collectivecontent.agency/2016/11/22/why-editorial-calendars-are-essential-in-content-marketing/) - This post was first published on 18 July 2014. There are some things you must avoid when producing content - whether that’s in a pure editorial context or for content marketing. One thing is gaps. Blog posts that become increasingly infrequent or irregular, for example, or a sudden halt in the flow of articles on
- [When a sales pitch can help content marketing](https://collectivecontent.agency/2016/11/23/when-a-sales-pitch-can-help-content-marketing/) - This post was first published on 30 September 2013. We spoke briefly last time about educating clients about the benefits of content marketing (because lack of education is the biggest blocker we know). We have won clients for all kinds of reasons, including “Our VCs told us we need to do content marketing” and “We
- [Copy-wise: Buzzword bingo will hurt your content](https://collectivecontent.agency/2016/11/24/buzzword-bingo-will-hurt-your-content/) - This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied about in place of real words that make sense. It can be a problem in the relatively new world of content marketing too. And it's
- [Jay Baer on: Content as fire, social as gasoline](https://collectivecontent.agency/2016/11/28/jay-baer-content-fire-social-gasoline/) - “Content is fire, social media is gasoline.” - Jay Baer, President, Convince and Convert A while back, for a few years, it felt like everyone jumped on social media as a great way to attract and speak with customers. But there was one problem: Lots of companies didn’t have something worthwhile to say. We used
- [Copy-wise: Possessives, plurals and greengrocers](https://collectivecontent.agency/2016/11/29/possessives-plurals-and-greengrocers/) - This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed the use of an apostrophe in one rendering of 1970 above and not the other. That’s because this post – the latest in a series
- [When should a brand charge for its content?](https://collectivecontent.agency/2016/12/02/brand-charge-content/) - Previously we’ve looked at what premium content marketing means. It’s content marketing so good that a reader/viewer chooses to pay for it. But the question we come to next in our brand publishing series is even tougher: When does premium content marketing make sense for your business? In that earlier post, we perhaps made the
- [What is… evergreen content?](https://collectivecontent.agency/2016/12/05/what-is-evergreen-content/) - If you’re an avid reader, you might keep up with the hottest titles on the New York Times’ best-seller list. But you probably also have a handful of favourite classics you return to occasionally to re-read and re-enjoy. The same holds true if you’re a movie buff. Maybe you make a point of seeing all
- [How we charge for content](https://collectivecontent.agency/2016/12/07/how-we-charge-for-content/) - Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting to give that information away to competitors, not wanting to put off some prospective buyers with high numbers, and the fact that many B2B services
- [Content marketing landmarks: Jyske Bank](https://collectivecontent.agency/2016/12/15/content-marketing-landmarks-jyske-bank/) - Faced with the prospect of using increasingly expensive and ineffective traditional marketing methods, Danish bank Jyske did what any financial institution would do. It opened a high-tech TV studio and threw itself into producing regular, high-quality content. It may not be the biggest bank or indeed even known outside of Denmark, but Jyske is beloved
- [The hunt for the B2B influencers](https://collectivecontent.agency/2017/01/19/hunt-b2b-influencers/) - We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there have always been influencers. For decades PRs targeted influencers. They were mostly journalists. Before that, historically others were influential. People sought out and engaged with
- [Content Marketing Landmarks: Oreo Cookies](https://collectivecontent.agency/2017/01/24/content-marketing-landmarks-oreo/) - The second the power went off in the 2013 Super Bowl a light bulb lit up in the mind of an Oreo Cookie marketing staffer. While the game play was interrupted for more than 30 minutes in the second half due to a stadium-wide power outage, Oreo’s media team quickly prepared a graphic and tweet.
- [The problem with pictures](https://collectivecontent.agency/2017/01/30/the-problem-with-pictures/) - The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet sometimes, and this may sound strange, it’s easier to write a short article than find an image to partner it. Clients rarely understand the pain a
- [Choosing an agency: Personal chemistry but with due diligence](https://collectivecontent.agency/2017/02/09/choosing-agency-personal-chemistry-due-diligence/) - Marketers these days spend a lot of time thinking about budgets… or, rather, the lack thereof. But you might be surprised to learn that money isn’t the top factor they consider when looking for agencies to work with. According to the Marketing Forum’s recently released 2016-17 research report, the most important attribute that clients look
- [PRs and brand journalists in 2017 – a marriage of convenience?](https://collectivecontent.agency/2017/02/21/prs-brand-journalists-2017-marriage-convenience/) - At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field, and of course partly because it’s our job – different in many ways to the traditional journalism we’ve come from but similar in others when
- [Content conversations: Karmarama’s Jamie Toward](https://collectivecontent.agency/2017/02/22/content-conversations-karmaramas-jamie-toward/) - Jamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include Confused.com, Costa, Just Eat, Unibet and Unilever, will retain its name but become part of Accenture Interactive. Prior to joining Karmarama in January 2016 he
- [Zen and the art of content curation](https://collectivecontent.agency/2017/02/23/zen-art-content-curation/) - We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve read curated pieces like that from publishers and other companies over the years, as online articles or newsletters. But sometimes it’s about the nuances of
- [Copy-wise: Beware of the Apostrophe-pocalypse – 3 rules](https://collectivecontent.agency/2017/03/06/copy-wise-beware-apostrophe-pocalypse-3-rules/) - Ugh, you may groan. A blog post about punctuation? And not just punctuation in general but a post about just one punctuation mark in particular: the apostrophe? Boooooring. Only it’s not true. In addition to being so often misused and abused – or, actually, because it’s so often misused and abused – the apostrophe can
- [Burberry, Screamadelica and the secret to creative cross pollination](https://collectivecontent.agency/2017/03/13/burberry-screamadelica-secret-creative-cross-pollination/) - Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much about that. But one way to stay inspired, energised and even innovate a bit has been to cross pollinate ideas from one area with another’s.
- [Content conversations: MEC Wavemaker's Ben McKay](https://collectivecontent.agency/2017/03/20/content-conversations-mec-wavemakers-ben-mckay/) - Ben McKay is managing director at MEC Wavemaker UK. Media agency MEC launched its Wavemaker content division last year to simplify its content, social, partnerships, SEO and creative offerings. Wavemaker uses insights from MEC Momentum, the agency's purchase journey planning framework, to create content based on where it is most likely to change the consumer's
- [11 essential content marketing links for Q1 17](https://collectivecontent.agency/2017/03/31/11-essential-content-marketing-links-q1-17/) - Your 7 content mega- giga- uber- supra- monster trends for 2017 The start of any year is a good time to consider trends. Big trends. And analyst Forrester made some bold predictions for content marketing, where others often dare not tread. Virtual vs. physical: The two brand newsroommodels taking over content marketing We like this
- [Your key to creativity: Documenting and vulnerability](https://collectivecontent.agency/2017/04/06/key-creativity-documenting-vulnerability/) - Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of Accenture these days) talk about vulnerability. The idea is that those organisations that are open about their problems are more likely to resonate with others
- [Example of a content audit](https://collectivecontent.agency/2017/04/10/example-of-a-content-audit-2/) - Benefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and then recommends what to do next. To demonstrate the value of a content audit, let’s follow [download id="3449"] through the end-to-end process and outline the
- [Content Conversations: MediaCom Beyond Advertising's Tom Curtis](https://collectivecontent.agency/2017/05/05/content-conversations-mediacom-beyond-advertisings-tom-curtis/) - Tom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom's content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond Advertising launched all the way back in 2009 to focus on what the agency then called non-traditional marketing activities such as content creation. It has
- [Brand journalism and PRs: playing a little better in 2017](https://collectivecontent.agency/2017/05/17/brand-journalism-prs-playing-little-better-2017/) - Brand journalists are becoming more accepted by PRs although there remains a distinct split in levels of acceptance. Today marks the publication of our third annual study of the UK PR community, run in partnership with ResponseSource. Over 25 per cent of PRs believe mainstream acceptance of brand journalism has already taken place or will
- [PR and brand journalists speaking a common language](https://collectivecontent.agency/2017/05/24/pr-brand-journalists-speaking-common-language/) - Native advertising is no longer a mystery. And almost everyone in PR knows their ‘brand publication’ from their ‘brand storytelling’ – as you might expect. These are just two of the findings from this year’s research into how the PR community is working in the field of content marketing in general. Our research of 348
- [Amazon's efficient storytelling](https://collectivecontent.agency/2017/06/21/amazons-efficient-storytelling/) - It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second TV/web slots, which is worth a quick analysis. You possibly know the ad in question, which is part of the tear-jerking series (the priest and
- [What’s in a job title?](https://collectivecontent.agency/2017/06/22/whats-job-title/) - I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck me. When I looked down at the three speakers – all eminent, all from well-known companies – only one had a CMO job title. The
- [11 essential content marketing links for Q2 17](https://collectivecontent.agency/2017/06/28/11-essential-content-marketing-links-q2-17/) - B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where we mainly play. CMOs ‘invisible’ to majority of employees. Which department would you think should be best at promotion in most big companies? And who’s
- [One question to ask your would-be content agency](https://collectivecontent.agency/2017/08/07/one-question-ask-content-agency/) - Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the most important thing to ask? The answer is usually a variation on: Can you show us some work you’ve done? When you ask this, you
- [How to... ghostwrite](https://collectivecontent.agency/2017/09/11/how-to-ghostwrite/) - WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way through to a whole book or screenplay. It’s usually about more than simple copy (“Welcome to our ‘About us’ page…!”) and quite often involves an
- [What is... editing?](https://collectivecontent.agency/2017/09/18/what-is-editing/) - Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post, a white paper, an e-book or a script for a video—there are usually at least a few other people, if not whole teams, who have
- [11 essential content marketing links for Q3 17](https://collectivecontent.agency/2017/09/28/11-essential-content-marketing-links-q3-17/) - Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use of the word ‘said’ comes up day after day. Take the advice, bookmark this article. How to… ghostwrite Ghostwriting is an essential part of most
- [4 audiences for your content audit](https://collectivecontent.agency/2017/10/10/4-audiences-content-audit/) - Who consumes a content audit? The reason I ask is that how to do a content audit is now pretty well documented (including by us) – but I’ve never seen anyone discuss the output and the different ways it’s used. I was looking at two audits recently. They both ran to hundreds of lines and
- [How to... develop a style guide](https://collectivecontent.agency/2017/10/25/develop-style-guide/) - Do a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites, you can save a lot of time by starting with a proven resource: an existing style guide. As we’ve covered in the past, a style
- [Marketing futures: Whether ABM or content marketing, creativity is always vital](https://collectivecontent.agency/2017/11/02/marketing-futures-whether-abm-content-marketing-creativity-always-vital/) - Marketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we are becoming more respectful than ever towards those we’re trying to influence. With the likes of paid subscriptions to remove marketing/advertising and then our impending
- [The hidden pitfalls of repurposing content](https://collectivecontent.agency/2017/11/22/hidden-pitfalls-repurposing-content/) - You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you might imagine. The concept of repurposing old content is simple and seemingly compelling. When we are asked to perform content audits at the beginning of
- [11 essential content marketing links from Q4 17](https://collectivecontent.agency/2018/01/02/11-essential-content-marketing-links-q4-17/) - Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder on when to be overtly commercial in your writing. Four simple tips to make boring copy more exciting Of course, you might hear people say
- [What’s more important than consistency in your copy? Give this a Go](https://collectivecontent.agency/2018/01/22/whats-important-consistency-copy-give-go/) - With matters of style in your content, there’s generally no right answer to whether you should be informal, use Oxford commas or do – or don’t do – a number of other things. Believe me, that’s a controversial enough statement. (I’ve been accused of being an Oxford comma fundamentalist.) But it’s true. We’ve stressed before
- [4 ways to write marketing copy that stands the test of time](https://collectivecontent.agency/2018/02/27/4-ways-write-marketing-copy-stands-test-time/) - Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend to be literary or philosophical – think Shakespeare’s plays, Plato’s dialogues, the Bhagavad Gita – rather than marketing materials. On the flip side, when we
- [11 essential content marketing links from Q1 18](https://collectivecontent.agency/2018/03/28/11-essential-content-marketing-links-q1-18/) - A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read. You’re welcome. Don't be a stickler: Why good copy often means bad grammar We like this because it comes back to something we say again
- [Should I say ‘on-premise’ or ‘on-premises’ IT?](https://collectivecontent.agency/2018/04/19/should-i-say-on-premise-or-on-premises-it/) - Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have their receipt on hand…’ (mixing the singular ‘every’ with the plural ‘their’) or ‘The data confirms that…’ (using the singular form of ‘confirms’ for ‘data’,
- [Content marketing trends. #1 Gifographics](https://collectivecontent.agency/2018/05/08/content-marketing-trends-1-gifographics/) - What are the latest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? In the first of a series, we look at one of the content formats gaining momentum today: ‘gifographics’, also known as ‘infoGIFs’. Essentially a mash-up of infographics with an element of animation
- [How to keep bullet-point lists on target](https://collectivecontent.agency/2018/05/16/how-to-keep-bullet-point-lists-on-target/) - When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial. Such lists Offer an alternative to long, dense sentences, Highlight key ideas in an easy-to-scan way, Provide a visual break in what might otherwise be
- [6 tips for writers pitching editors and agencies](https://collectivecontent.agency/2018/06/11/6-tips-for-writers-pitching-editors-and-agencies/) - Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with someone new who will pay you? As an agency, Collective Content relies not just on our in-house team of writers and editors but on experts
- [11 essential content marketing links from Q2 18](https://collectivecontent.agency/2018/06/29/11-essential-content-marketing-links-from-q2-18/) - The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you can do. Don’t forget that the whole idea of content marketing is still new to most people. So know the WHY as well as the
- [Stock images, authenticity and journalism](https://collectivecontent.agency/2018/07/27/stock-images-authenticity-and-journalism/) - I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great the photo was. Then something else hit me. Everything was green. It hadn’t been taken recently (you see, we’re going through a very hot, dry
- [Why content is key to supercharging your account-based marketing (ABM)](https://collectivecontent.agency/2018/07/30/why-content-is-key-to-supercharging-your-account-based-marketing-abm/) - If there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in marketing. One survey shows that 37 per cent of companies have adopted ABM already and another third are launching it or considering it. What is
- [How to show you're a reliable source](https://collectivecontent.agency/2018/08/21/how-to-show-youre-a-reliable-source/) - Want to cultivate a reputation as a reliable, credible organisation? Give some thought not only to what information you provide, but to how you provide it. If you regularly publish information online – whether in the form of blog posts for a general audience, media materials for the industry press, or research notes and white
- [11 essential content marketing links from Q3 18](https://collectivecontent.agency/2018/09/27/11-essential-content-marketing-links-from-q3-18/) - 5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP folks), but because of the sound advice and the way the piece is constructed. Content Marketing, The Remix: Delivering True Content Experiences At Scale Big
- [Cyber what? Why consistent style isn’t everything](https://collectivecontent.agency/2018/10/22/cyber-what-why-consistent-style-isnt-everything/) - As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve written about this before: Pragmatism and clarity should always come before consistency. It’s just sometimes hard when you see inconsistencies in your copy. Or at
- [Quality work – why I constantly assess our agency model](https://collectivecontent.agency/2018/11/05/quality-work-why-i-constantly-assess-our-agency-model/) - On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But it’s also because of an article from a partner at a VC firm. The founding general partner at Eniac Ventures talks about team slides in
- [Content marketing trends #3 Personalised content](https://collectivecontent.agency/2018/11/21/content-marketing-trends-3-personalised-content/) - There are several reasons why targeting people more individually can pay off. A one-size-fits-all approach is obviously quicker and cheaper, but personalising marketing material can ramp up the audience experience. It can make a brand stand out. It can develop trust with individuals. A simple example of this is for a visitor to a landing
- [That was not a good hot dog](https://collectivecontent.agency/2019/05/08/that-was-not-a-good-hot-dog/) - It was the kind of beautiful, clear day when everything seemed just right. My friend and I had been out for a walk, doing a bit of catching up. We decided to grab some food and go sit in a nearby park to eat and continue our conversation. I chose a nearby deli, a place
- [11 essential content marketing links from Q4 18](https://collectivecontent.agency/2018/12/20/11-essential-content-marketing-links-from-q4-18/) - 1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on a challenge for big brands. Even as an agency, we’re not against it. But don’t underestimate what it takes to move different kinds of marketing
- [Copy-wise: Beware of too many, too few or misplaced commas](https://collectivecontent.agency/2019/01/23/copy-wise-beware-of-too-many-too-few-or-misplaced-commas/) - Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to be read aloud by speakers familiar enough with the text to understand where – and how long – to pause between words. Fortunately, today we
- [What does the latest research tell us about content marketing?](https://collectivecontent.agency/2019/03/04/what-does-the-latest-research-tell-us-about-content-marketing/) - Marketing is changing fast. So fast, in fact, that it’s hard to keep up. That’s according to academic researchers. But they also note that “keeping up” is no longer optional for most businesses today – it’s a must for any organisation that wants to survive. Content marketing has become one of the must-do strategies for
- [Global, distributed, connected – this is how our team works](https://collectivecontent.agency/2019/03/12/global-distributed-connected-this-is-how-our-team-works/) - Last time, as part of our ‘Why do we have staff around the world?’ post (spoiler: it’s to access the best people), I said I’d divulge a little more about how our collective successfully works when everyone is in a different location. I should say that we have no official headquarters. For a while, we
- [How this editor weighs up freelance enquiries](https://collectivecontent.agency/2019/03/17/how-this-editor-weighs-up-freelance-enquiries/) - What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and say we’re open to enquiries), and that usually contains a brief note and CV/resumé. Within that, I usually see career history, links to work samples,
- [11 essential content marketing links from Q1 19](https://collectivecontent.agency/2019/03/17/11-essential-content-marketing-links-from-q1-19/) - What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here... 3 creative habits that’ll make you more inspired and prolific all year Ringfencing mindspace so that any team can be creative is so important (we
- [English – one language, a world of confusion](https://collectivecontent.agency/2019/05/29/english-one-language-a-world-of-confusion/) - Make the message right, wherever it goes, with Collective Content’s multinational expertise.
- [Ghostwriting content? Gotta keep it real](https://collectivecontent.agency/2019/06/13/ghostwriting-content-gotta-keep-it-real/) - How to ghostwrite effectively. Authenticity is the secret to success.
- [11 essential content marketing links from Q2 19](https://collectivecontent.agency/2019/06/28/hed-11-essential-content-marketing-links-from-q2-19/) - Eleven of the best (mostly) content marketing articles from the last three months. In one convenient place.
- [Getting to know you: Why we love working on retainer](https://collectivecontent.agency/2019/07/23/getting-to-know-you-why-we-love-working-on-retainer/) - It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we naturally offer a bunch of writing services. In any month our team is writing everything, from short social posts to 8,000-word reports. Over the last
- [Fighting ‘barbarism’ in content marketing](https://collectivecontent.agency/2019/09/25/fighting-barbarism-in-content-marketing/) - Good content marketing means paying attention to the basics of good writing. And a classic essay from George Orwell offers great advice on what separates good writing from bad. Learn more in this post from Collective Content.
- [6 things your copywriters want](https://collectivecontent.agency/2019/09/09/6-things-your-copywriters-want/) - Copywriting is a big challenge in content marketing. Here are six tips to help you get the best from your copywriters: 1. Don't scrimp on the brief, 2. Value their time...
- [11 essential content marketing links from Q3 19](https://collectivecontent.agency/2019/09/30/11-essential-content-marketing-links-from-q3-19/) - Top picks from Collective Content's reading list over the past three months: resources for content marketing, good writing and creativity.
- [More than words can say](https://collectivecontent.agency/2019/10/30/more-than-words-can-say/) - Effective content marketing is as much about how you say something as it is about what you say. And words are only part of the story. Collective Content looks at how graphics can...
- [11 essential content marketing links from Q4 19](https://collectivecontent.agency/2020/01/03/11-essential-content-marketing-links-from-q4-19/) - 1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade. 2. Ask a content strategist: When should I use gated content? To gate or not to gate? So many companies get this wrong. Gating isn’t
- [What do paywalls teach us about gated content?](https://collectivecontent.agency/2020/01/10/what-do-paywalls-teach-us-about-gated-content/) - Spare a thought for the humble content marketer. He or she can spend hours researching, creating and promoting content, only to be questioned on its impact. Even the teams at the Content Marketing Institute agree that content is one of the most difficult marketing methods to measure. Moz founder Rand Fishkin says that, too often,
- [What’s your content worth?](https://collectivecontent.agency/2020/02/07/whats-your-content-worth/) - How do you measure the value of your content? Can you even measure it? Because if it has value, someone will give you something for it. In media (both old-school and online), that exchange might mean getting money or attention – and the attention feeds ad-funded models, of which there are several. In the world
- [11 essential content marketing links from Q1 20](https://collectivecontent.agency/2020/04/01/11-essential-content-marketing-links-from-q1-20-collective-content-content-marketing-agency/) - The agency Collective Content sums up some of the best content marketing articles and resources from the first quarter of 2020.
- [Copy-wise: Should I say ‘which’ or ‘that’?](https://collectivecontent.agency/2020/06/17/copy-wise-should-i-say-which-or-that/) - Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you spotted the word which and thought, “It should be that,” give yourself a shiny gold star. Because you’re right: it should be that. In other
- [Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more](https://collectivecontent.agency/2020/05/27/tech-quarterly-your-new-source-of-curated-high-quality-data-on-ai-iot-vr-more/) - Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new content type we launched quietly earlier this year, which takes the form of a curated list of the most important forecasts and analyses from our
- [11 essential content marketing links from Q2 20](https://collectivecontent.agency/2020/06/25/11-essential-content-marketing-links-from-q2-20/) - 11 essential content marketing links from Q2 20 | Collective Content - Content Marketing Agency
- [Why a good brief can save you from a world of pain](https://collectivecontent.agency/2020/06/29/why-a-good-brief-can-save-you-from-a-world-of-pain/) - Getting quality content from an agency requires more than a brief email or call and keeping your fingers crossed. By not properly preparing the ground, you can discover that content creation becomes unnecessarily painful and arduous. Consider what can happen if you don’t specify clearly and in enough detail what you’re looking for. An agency
- [Why do case studies and testimonials work?](https://collectivecontent.agency/2020/09/10/why-do-case-studies-and-testimonials-work/) - One thing that we’re really proud of at Collective Content is the number of referrals we get from clients. It’s the highest vote of confidence to recommend us to a colleague or friend. Similarly, many of our clients produce case studies on how their customers are benefiting from using their goods or services. Even if
- [11 essential content marketing links from Q3 20](https://collectivecontent.agency/2020/09/23/11-essential-content-marketing-links-from-q3-20/) - 11 essential content marketing links from Q3 20 | Collective Content - Content Marketing Agency
- [Comedy formats teach us content lessons](https://collectivecontent.agency/2020/11/10/comedy-formats-teach-us-content-lessons/) - Some agencies will tell you formats don’t matter. Everything is just about great content – whatever the format. This often comes from people who have never experimented with new formats. The truth is that a good format can take you far. Look outside of tech, to comedy/politics. Over the past year, comedian Michael Spicer has
- [8 newsroom lessons to apply to content marketing](https://collectivecontent.agency/2020/12/10/8-newsroom-lessons-to-apply-to-content-marketing/) - Apply these eight lessons from newsroom veterans to your content marketing strategy.
- [Covid, career search and Collective Content](https://collectivecontent.agency/2020/12/22/covid-career-search-and-collective-content/) - Reflections on starting a new career in content marketing from our agency's newest hire, Eve.
- [11 essential content marketing links from Q4 20](https://collectivecontent.agency/2021/01/04/11-essential-content-marketing-links-from-q4-20/) - 11 essential content marketing links from Q4 20 | Collective Content - Content Marketing Agency
- [11 essential content marketing links from Q1 21](https://collectivecontent.agency/2021/03/30/11-essential-content-marketing-links-from-q1-21/) - 11 essential content marketing links from Q1 21 | Collective Content - Content Marketing Agency
- [Project manager/account manager – 6-month contract](https://collectivecontent.agency/2021/05/17/project-manager-account-manager-6-month-contract/) - We are looking for an experienced and client-facing project manager / account manager to keep our customers happy and our writers and editors on track against their deadlines.
- [How COVID-19 is changing content](https://collectivecontent.agency/2021/05/17/how-covid-19-is-changing-content/) - In the wake of the COVID-19 pandemic, your existing content might need to be refreshed or rebuilt: a content audit can help assess your needs.
- [We’re hiring: Writer and Senior Writer](https://collectivecontent.agency/2021/05/20/were-hiring-writer-and-senior-writer/) - Collective Content, a specialist B2B content marketing agency, is looking for writers to join our growing team: a Senior Writer who should have experience writing about B2B tech, and a Writer who's familiar with the tech business audience. Both positions are UK-based, full-time and remote.
- [The race against robots: Will AI erase human copywriters?](https://collectivecontent.agency/2021/06/15/the-race-against-robots-will-ai-erase-human-copywriters/) - The agency Collective Content looks at the rising use of artificial intelligence in copywriting and asks whether AI will replace human writers.
- [Why Word beats Google Docs for our writers and editors](https://collectivecontent.agency/2021/07/19/why-word-beats-google-docs-for-our-writers-and-editors/) - Why does Collective Content use Microsoft Word instead of Google Docs for developing client content and maintaining version control? Learn the reasons why in this blog post.
- [11 essential content marketing links from Q3 21](https://collectivecontent.agency/2021/10/01/11-essential-content-marketing-links-q3-21/) - The agency Collective Content sums up some of the best content marketing articles and resources from the third quarter of 2021.
- [Writers: Don't fight skimmers and content skippers](https://collectivecontent.agency/2021/10/12/writers-dont-fight-skimmers-and-content-skippers/) - In content marketing, let your users (readers/viewers/listeners) consume content in the way they prefer. The idea is to deliver value rather than page impressions, shares or time on a page.
- [11 essential content marketing links from Q4 21](https://collectivecontent.agency/2022/01/05/11-best-content-marketing-links-q4-21/) - The agency Collective Content sums up some of the best content marketing articles and resources from the fourth quarter of 2021.
- [You’re gonna need a bigger boat](https://collectivecontent.agency/2022/02/28/youre-gonna-need-a-bigger-boat/) - In content marketing, you need the right tools for the job, and in the right quantity. In this blog post, Collective Content's Bill Clark explains how we help clients decide what's right for them.
- [Subject matters](https://collectivecontent.agency/2022/01/27/subject-matters/) - When it comes to developing content for your business, look for someone with expertise in your sector and what you do. Content creators who know your world are better able to produce authoritative content that aligns with your needs, says content marketing agency Collective Content.
- [11 essential content marketing links from Q1 22](https://collectivecontent.agency/2022/04/04/11-essential-content-marketing-links-from-q1-22/) - The agency @ColContent sums up some of the best content marketing articles and resources from the first quarter of 2022.
- [Right on time: Nail your content plan with audiences, channels and purpose](https://collectivecontent.agency/2019/11/07/right-on-time-nail-your-content-plan-with-audiences-channels-and-purpose/) - Collective Content explains how content marketers can bring order to chaos with the right content plan and scheduling strategy.
- [Why do we have staff around the world?](https://collectivecontent.agency/2019/02/25/why-do-we-have-staff-around-the-world/) - Why do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned to someone that our latest hire is in Toronto, I was asked whether Toronto/Ontario/Canada is an important market for us. We have a handful of
- [Essential healthcare insights from Q3 24](https://collectivecontent.agency/2024/12/14/essential-healthcare-insights-from-q3-24/) - 1. Mental healthcare more likely to benefit from personalised data, not AI A personalised approach provides a better strategy than AI for mental healthcare, a team of US researchers found. “We used AI tools to find associations between behaviors and mental health, and we found that these tools are not very accurate,” says lead researcher
- [Essential cybersecurity insights from Q3 24](https://collectivecontent.agency/2024/12/09/essential-cybersecurity-insights-from-q3-24/) - 1. Global information security spending to grow over 15% in 2025 Global spending on information security will hit $212 billion in 2025 – an increase of 15.1 per cent over the current year, which is estimated to be $183.9 billion by Gartner. Factors driving the increase include the heightened threat environment, continued adoption of cloud
- [Essential AI insights from Q3 24](https://collectivecontent.agency/2024/12/09/essential-ai-insights-from-q3-24/) - 1. Report: 100% of lawyers in larger firms use AI in their workflows The International Bar Association and the Center for AI and Digital Policy’s September 2024 report, The Future Is Now: Artificial Intelligence in the Legal Profession, found that 100 per cent of firms with more than 500 lawyers reported using AI in their
- [Your "critical thinking" makes you unique – and GenAI can't help you with that](https://collectivecontent.agency/2024/11/14/your-critical-thinking-makes-you-unique-and-genai-cant-help-you-with-that/) - As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, reports and much more, there is an even more pressing need for “premium thought, creativity, individuality — real critical thinking”, according to PwC UK head of thought leadership and content Will Sturgeon, at Collective Content’s event ‘Red lines: GenAI,
- [Successful habits of great content marketers](https://collectivecontent.agency/2024/11/06/successful-habits-of-great-content-marketers/) - What we learned from this year’s CMI B2B content marketing report The 2025 issue of the annual Content Marketing Institute (CMI) B2B Content Marketing Outlook report has been eagerly awaited here at Collective Content, and by many others too. That’s not just because we like stats, but it’s true that the CMI report is no
- [5 warning signs your large content programme is going to fail](https://collectivecontent.agency/2024/11/04/5-warning-signs-your-large-content-programme-is-going-to-fail/) - One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should go with the ‘X warning signs that…’ format for this piece. In case you didn’t know, I’m surrounded by editors here 🤷‍♀️. And besides that,
- [Policing policies – 20 years of lessons](https://collectivecontent.agency/2024/10/30/policing-policies-20-years-of-lessons/) - Don’t lie. You’re not thinking that policies are sexy. But we’re kind of making a big thing about the latest version of our AI policy, aimed mainly at our writers, whether staff or freelancers. Lots of other entities are at this point too – not just those professionally in content such as media companies or
- [Evolving GenAI guidelines: Collective Content’s AI Policy 2.0](https://collectivecontent.agency/2024/10/29/evolving-genai-guidelines-collective-contents-ai-policy-2-0/) - Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for how we use (and don’t use) generative AI (GenAI) in our work as a content agency. At the time, 61 per cent of respondents to
- [Your customer case study can open the door to much more](https://collectivecontent.agency/2024/10/28/your-customer-case-study-can-open-the-door-to-much-more/) - This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad for a much wider content marketing programme. In partner marketing, case studies are a classic content asset. But when I begin working with a new
- [Introducing the new collectivecontent.agency website](https://collectivecontent.agency/2012/07/31/introducing-the-new-collectivecontent-co-uk-website-2/) - Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website. This week we have launched the all-new collectivecontent.agency. We wanted to do three things. Keep it simple (stupid). Make reading our blog easy. Make contacting

## Pages

- [Home](https://collectivecontent.agency/) - Trust through understanding The go-to content agency for B2B tech companies and their ecosystems. You succeed when you show a deep understanding of your customers. Not just knowing their sector or needs in finance, HR, IT and marketing, but really knowing their business, their team... them. Demonstrate such understanding and you establish trust.
- [Our team](https://collectivecontent.agency/our-team/) - Our team Trust in talent We work with the best people worldwide. But our core team members have all worked together - in various ways - over the past 25 years. Aled Herbert Content director Andrew Smith Senior editor Becky Thompson Operations and finance director Bill Clark Senior editor Daine Lindsay Video and podcasting executive
- [The State of AI in Thought Leadership](https://collectivecontent.agency/the-state-of-ai-in-thought-leadership/)
- [Sense-maker sessions](https://collectivecontent.agency/sensemakersessions/) - Sense-maker sessions Conversations with content leaders Sense-maker sessions are your gateway to the people at the very top of content and thought leadership. Each episode features candid, in-person conversations with senior leaders from global B2B tech, telecoms and professional services firms, offering strategic insights and real-world lessons about research, content creation and audience engagement. Tune
- [How we work](https://collectivecontent.agency/how-we-work/) - How we work 01 Engage What do you want to achieve? Who are you trying to reach? We know every project is different. You'll get a dedicated writing team to help you agree on a way forward. We talk to you to understand your company, your customers and what you want to achieve. Our
- [Contact Us](https://collectivecontent.agency/contact-us/) - Contact us What stories do you want to tell?Start a conversation with us today. Call us Call now WhatsApp us Chat now Email us Get in touch Leave an enquiry Fill in the form below and a member of our will be in touch Contact information info@collectivecontent.agency 0800 292 2826 Trusted by Let's talk about
- [Tech Quarterly](https://collectivecontent.agency/tech-quarterly/) - Tech Quarterly Expert forecasts on AI, CIOs, cybersecurity, sustainability and more. Curated and published quarterly. Search Latest posts Essential sustainability insights from Q2 25 1. Companies that embed sustainability are 40% more confident of success: EY Organisations focused on embedding ... Essential healthcare insights from Q2 25 1. LLMs used for therapy often stigmatise mental health
- [About us](https://collectivecontent.agency/about-us/) - About us We could tell you that we're well into our second decade as an agency. That we have a London HQ but a team and clients all around the world. Or that our diverse team has specialist expertise in content and B2B tech. But while this is an 'about us' page, it's really still
- [The Case for Case Studies – an e-book](https://collectivecontent.agency/the-case-for-case-studies-e-book/) - The case for case studies - an e-book What's your story? Every business has stories to tell. And if it's a successful business, like yours, it has lots of good stories about how its products or services have helped its customers succeed. But if those stories are only told around the water cooler and don't leave
- [How to choose your content agency - guide](https://collectivecontent.agency/how-to-choose-your-content-agency/) - How to choose your content agency - a guide Partner up Your content underpins so much of your marketing - so don't screw it up. On this page, we'll tell you a little more about our guide: How to choose a content agency. This is the most comprehensive resource you'll find on this subject.
- [Terms & Conditions](https://collectivecontent.agency/terms-and-conditions/) - Terms & Conditions Who we are and how to contact us www.collectivecontent.agency is a site operated by Collective Content (UK) Limited (“We”). We are registered in England and Wales under company number 08504325 and have our registered office at 145 Robinson Road, Colliers Wood, London SW17 9DN. Our main trading address is the same address
- [Privacy Policy](https://collectivecontent.agency/privacy-policy/) - Privacy Policy Document Control Policy name: Data Collection, Privacy and GDPR Policy Document Description: This policy has been written in line with the requirements of the Data Protection Act 1998 and General Data Protection Regulation (GDPR) (EU) 2016/679 EU Law. Document Author: Aled Herbert Core Officer Responsible: Tony Hallett Information Management Responsible: Tony Hallett, Aled Herbert Status: Reviewed
- [Blog](https://collectivecontent.agency/blog/) - Blog Our team's thoughts on content, B2B and everything. We love to make sense of complex topics. Search Latest posts Your “critical thinking” makes you unique - and GenAI can’t help you with that As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, ... Successful habits of great content
- [Services](https://collectivecontent.agency/services/) - Services As a client, you'll know that putting pen to paper isn't the first or last thing you need from your content agency. (You might not even use pens and paper, for one thing.) Strategy Creation Promotion Strategy Why Think and plan. Know your industry, your competition and your past wins and losses. Determine your positioning,
- [Work with us](https://collectivecontent.agency/work-with-us/) - Work with us Are you looking for your next role, freelance commissions or partnering with a content agency, as a complementary supplier? We are always on the look out for the people and companies we'll be working with next. We are interested in you if you are interested in how the world works.
- [AI Policy](https://collectivecontent.agency/ai-policy/) - AI Policy Collective Content AI Policy Purpose As an agency that works with technology companies, Collective Content is aware that AI is used to great effect in some of our own clients' solutions. This policy reflects the recent rise of public generative AI platforms, such as ChatGPT and Gemini, and their use for creative and
- [Cookie policy](https://collectivecontent.agency/cookie-policy/) - Cookie policy Cookie policy Cookies are small files that can contain information about you, your preferences, or your device. We use cookies on our website to make it work as expected and to gather certain types of information. Collective Content respects your right to privacy - you can choose not to allow some types of
- [Newsletter Archive](https://collectivecontent.agency/newsletter-archive/) - Previous Newsletters Here are our previous newsletters Click below to each of the previous editions of our newsletters for you to enjoy a copy in your browser - and don't forget to sign up at the bottom of the page to make sure the next edition lands straight into your inbox! Let's talk about content
- [Newsletter Subscribe](https://collectivecontent.agency/newsletter-signup-collective-stories/) - Let's talk about content Sign up to our newsletters for either monthly or quarterly updates on all things tech and content marketing.

## Profiles

- [Eve Michell](https://collectivecontent.agency/profile/eve-michell/)
- [Shirley Siluk](https://collectivecontent.agency/profile/shirley-siluk/)
- [Fiona Skilton](https://collectivecontent.agency/profile/fiona-skilton/)

## Podcasts

- [Sense-maker sessions 2.8: Richard Murphy, Walled City Group](https://collectivecontent.agency/podcast/sense-maker-sessions-2-8-richard-murphy-walled-city-group/) - Our final guest on season 3 of ‘Sense-maker sessions: Content leaders’ has enjoyed one of the most winding, interesting paths into B2B thought leadership so far. Richard Murphy, Founder and Managing Partner of Walled City Group, journeyed from war correspondence in Afghanistan to PhD field work in Pakistan, to crafting stories and consulting on content
- [Sense-maker sessions 2.7: Euan Davis, Virtusa](https://collectivecontent.agency/podcast/sense-maker-sessions-2-7-euan-davis-virtusa/) - Today’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, #Euan Davis brings a deep grounding in industry analysis to his current role at Virtusa – and shares it with us in
- [Sense-maker sessions 2.6: Anthony Marshall, IBM Institute for Business Value](https://collectivecontent.agency/podcast/sense-maker-sessions-26-anthony-marshall-ibm-institute-for-business-value/) - Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with #Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, #Anthony Marshall sat down with MD #Tony Hallett for an animated and insightful discussion of the discipline he spearheads. The discussion covers ground including
- [Sense-maker sessions 2.5: Brenna Sniderman, Deloitte](https://collectivecontent.agency/podcast/sense-maker-sessions-2-5-brenna-sniderman-deloitte/) - This is a real ‘lessons learned’ Sense-maker session.You might expect that from #Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. She was early to thought leadership (being at Forbes at a pivotal stage in the discipline’s development), for example.And in this episode, filmed at
- [Sense-maker sessions 2.4: Anna Bernasek, State Street](https://collectivecontent.agency/podcast/sense-maker-sessions-2-4-anna-bernasek-state-street/) - Our next ‘Sense-maker sessions: Content leaders’ episode, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street. Anna tells us about her colourful career history as a journalist and columnist for titles including
- [Sense-maker sessions 2.3: Francis Hintermann, Accenture](https://collectivecontent.agency/podcast/sense-maker-sessions-2-3-francis-hintermann-accenture/) - This episode of ‘Sense-maker sessions: Content leaders’ introduces you to the legendary Francis Hintermann, Accenture Growth & Strategy – Global Managing Executive Director of Accenture Research. With a 27+ year career at Accenture, now leading its research and thought leadership endeavours, it’d be hard to find a more experienced content leader than Francis. Listen in
- [Sense-maker sessions 2.2: Josselyn Simpson, Heidrick & Struggles](https://collectivecontent.agency/podcast/sense-maker-sessions-2-2-josselyn-simpson-heidrick-struggles/) - In this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, global editorial director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and more. Josselyn’s career started in magazine publishing and saw her traversing into the worlds of research and management consultancy, with time spent
- [Sense-maker sessions 2.1: Lucia Rahilly, McKinsey and Company](https://collectivecontent.agency/podcast/sense-maker-sessions-2-1-lucia-rahilly-mckinsey-and-company/) - Have you ever wondered how McKinsey & Company produces such a high volume of quality thought leadership? The first episode of our new season of ‘Sense-maker sessions: Content leaders’ introduces you to Lucia Rahilly, global editorial director and deputy publisher at McKinsey, interviewed by our MD Tony Hallett. You’ll discover Lucia’s
- [Sense-maker sessions: Content leaders](https://collectivecontent.agency/podcast/podcast-1/) - The new season of our Sense-maker podcast sees the team on the road, seeking out the preeminent experts in research and thought leadership at some of the world’s most trusted brands. In NYC, Philadelphia and beyond, we got to unpack what’s shaping the future of content – and the careers these leaders have built. Click

## Categories

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- [content](https://collectivecontent.agency/tag/content/)
- [copy](https://collectivecontent.agency/tag/copy/)
- [images](https://collectivecontent.agency/tag/images/)
- [platform](https://collectivecontent.agency/tag/platform/)
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- [Chatham House Rule](https://collectivecontent.agency/tag/chatham-house-rule/)
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- [Amen Break](https://collectivecontent.agency/tag/amen-break/)
- [Lessig](https://collectivecontent.agency/tag/lessig/)
- [Mantronix](https://collectivecontent.agency/tag/mantronix/)
- [NWA](https://collectivecontent.agency/tag/nwa/)
- [sample](https://collectivecontent.agency/tag/sample/)
- [Zero G](https://collectivecontent.agency/tag/zero-g/)
- [advertiser content](https://collectivecontent.agency/tag/advertiser-content/)
- [advertorial](https://collectivecontent.agency/tag/advertorial/)
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- [branded content](https://collectivecontent.agency/tag/branded-content/)
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- [member media](https://collectivecontent.agency/tag/member-media/)
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- [vendor content](https://collectivecontent.agency/tag/vendor-content/)
- [Klout](https://collectivecontent.agency/tag/klout/)
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- [Radian6](https://collectivecontent.agency/tag/radian6/)
- [brand content](https://collectivecontent.agency/tag/brand-content/)
- [PPC](https://collectivecontent.agency/tag/ppc/)
- [airline](https://collectivecontent.agency/tag/airline/)
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- [Ink](https://collectivecontent.agency/tag/ink/)
- [poetry](https://collectivecontent.agency/tag/poetry/)
- [rap](https://collectivecontent.agency/tag/rap/)
- [Andy McCue](https://collectivecontent.agency/tag/andy-mccue/)
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- [CIO](https://collectivecontent.agency/tag/cio/)
- [AP](https://collectivecontent.agency/tag/ap/)
- [Economist](https://collectivecontent.agency/tag/economist/)
- [editing](https://collectivecontent.agency/tag/editing/)
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- [style](https://collectivecontent.agency/tag/style/)
- [Hierarchy of Needs](https://collectivecontent.agency/tag/hierarchy-of-needs/)
- [Maslow](https://collectivecontent.agency/tag/maslow/)
- [book](https://collectivecontent.agency/tag/book/)
- [engagement](https://collectivecontent.agency/tag/engagement/)
- [McDonald’s](https://collectivecontent.agency/tag/mcdonalds/)
- [Walk The Lines](https://collectivecontent.agency/tag/walk-the-lines/)
- [how-to](https://collectivecontent.agency/tag/how-to/)
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- [lawyers](https://collectivecontent.agency/tag/lawyers/)
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- [clients](https://collectivecontent.agency/tag/clients/)
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- [Edmunds](https://collectivecontent.agency/tag/edmunds/)
- [HR](https://collectivecontent.agency/tag/hr/)
- [legal](https://collectivecontent.agency/tag/legal/)
- [social media policy](https://collectivecontent.agency/tag/social-media-policy/)
- [Betty Crocker](https://collectivecontent.agency/tag/betty-crocker/)
- [cake](https://collectivecontent.agency/tag/cake/)
- [YouTube](https://collectivecontent.agency/tag/youtube/)
- [ads](https://collectivecontent.agency/tag/ads/)
- [advertising](https://collectivecontent.agency/tag/advertising/)
- [Daniel Ek](https://collectivecontent.agency/tag/daniel-ek/)
- [Deezer](https://collectivecontent.agency/tag/deezer/)
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- [premium](https://collectivecontent.agency/tag/premium/)
- [Spotify](https://collectivecontent.agency/tag/spotify/)
- [consultancy](https://collectivecontent.agency/tag/consultancy/)
- [consulting](https://collectivecontent.agency/tag/consulting/)
- [Matt Davies](https://collectivecontent.agency/tag/matt-davies/)
- [Yoke Digital](https://collectivecontent.agency/tag/yoke-digital/)
- [blogs](https://collectivecontent.agency/tag/blogs/)
- [divvyHQ](https://collectivecontent.agency/tag/divvyhq/)
- [Collective Content](https://collectivecontent.agency/tag/collective-content/)
- [tag cloud](https://collectivecontent.agency/tag/tag-cloud/)
- [tags](https://collectivecontent.agency/tag/tags/)
- [Wordle](https://collectivecontent.agency/tag/wordle/)
- [Kat Coiro](https://collectivecontent.agency/tag/kat-coiro/)
- [Virgin](https://collectivecontent.agency/tag/virgin/)
- [Virgin America](https://collectivecontent.agency/tag/virgin-america/)
- [Virgin Atlantic](https://collectivecontent.agency/tag/virgin-atlantic/)
- [Virgin Australia](https://collectivecontent.agency/tag/virgin-australia/)
- [corporate blog](https://collectivecontent.agency/tag/corporate-blog/)
- [Joel Don](https://collectivecontent.agency/tag/joel-don/)
- [Windmill Networking](https://collectivecontent.agency/tag/windmill-networking/)
- [CPM](https://collectivecontent.agency/tag/cpm/)
- [email](https://collectivecontent.agency/tag/email/)
- [leadgen](https://collectivecontent.agency/tag/leadgen/)
- [newsletter](https://collectivecontent.agency/tag/newsletter/)
- [Tumblr](https://collectivecontent.agency/tag/tumblr/)
- [CNET](https://collectivecontent.agency/tag/cnet/)
- [Guardian](https://collectivecontent.agency/tag/guardian/)
- [reviews](https://collectivecontent.agency/tag/reviews/)
- [search](https://collectivecontent.agency/tag/search/)
- [Sonos](https://collectivecontent.agency/tag/sonos/)
- [T3](https://collectivecontent.agency/tag/t3/)
- [publishing](https://collectivecontent.agency/tag/publishing/)
- [Erbut](https://collectivecontent.agency/tag/erbut/)
- [FT](https://collectivecontent.agency/tag/ft/)
- [Greenbang](https://collectivecontent.agency/tag/greenbang/)
- [media training](https://collectivecontent.agency/tag/media-training/)
- [presenting](https://collectivecontent.agency/tag/presenting/)
- [RFP](https://collectivecontent.agency/tag/rfp/)
- [forward-posting](https://collectivecontent.agency/tag/forward-posting/)
- [Q&A](https://collectivecontent.agency/tag/qa/)
- [Climber](https://collectivecontent.agency/tag/climber/)
- [Redwood](https://collectivecontent.agency/tag/redwood/)
- [copywriter](https://collectivecontent.agency/tag/copywriter/)
- [copywriting](https://collectivecontent.agency/tag/copywriting/)
- [DK](https://collectivecontent.agency/tag/dk/)
- [Mac](https://collectivecontent.agency/tag/mac/)
- [PC](https://collectivecontent.agency/tag/pc/)
- [newsletters](https://collectivecontent.agency/tag/newsletters/)
- [SMB](https://collectivecontent.agency/tag/smb/)
- [archive](https://collectivecontent.agency/tag/archive/)
- [cut and paste](https://collectivecontent.agency/tag/cut-and-paste/)
- [Forbes](https://collectivecontent.agency/tag/forbes/)
- [re-purposing](https://collectivecontent.agency/tag/re-purposing/)
- [re-using](https://collectivecontent.agency/tag/re-using/)
- [campaign](https://collectivecontent.agency/tag/campaign/)
- [Apple](https://collectivecontent.agency/tag/apple/)
- [G+](https://collectivecontent.agency/tag/g/)
- [APA](https://collectivecontent.agency/tag/apa/)
- [CMA](https://collectivecontent.agency/tag/cma/)
- [France](https://collectivecontent.agency/tag/france/)
- [Frédéric Filloux](https://collectivecontent.agency/tag/frederic-filloux/)
- [Monday Note](https://collectivecontent.agency/tag/monday-note/)
- [Alper Cagatay](https://collectivecontent.agency/tag/alper-cagatay/)
- [Banksy](https://collectivecontent.agency/tag/banksy/)
- [personas](https://collectivecontent.agency/tag/personas/)
- [BlueGlass Interactive](https://collectivecontent.agency/tag/blueglass-interactive/)
- [AdWords](https://collectivecontent.agency/tag/adwords/)
- [S2B](https://collectivecontent.agency/tag/s2b/)
- [small business owners](https://collectivecontent.agency/tag/small-business-owners/)
- [SME](https://collectivecontent.agency/tag/sme/)
- [David McCandless](https://collectivecontent.agency/tag/david-mccandless/)
- [embed](https://collectivecontent.agency/tag/embed/)
- [sharing](https://collectivecontent.agency/tag/sharing/)
- [Adam Yauch](https://collectivecontent.agency/tag/adam-yauch/)
- [hipsters](https://collectivecontent.agency/tag/hipsters/)
- [Sweden](https://collectivecontent.agency/tag/sweden/)
- [T-post](https://collectivecontent.agency/tag/t-post/)
- [T-shirts](https://collectivecontent.agency/tag/t-shirts/)
- [tpostmag.com](https://collectivecontent.agency/tag/tpostmag-com/)
- [redesign](https://collectivecontent.agency/tag/redesign/)
- [website](https://collectivecontent.agency/tag/website/)
- [exposure](https://collectivecontent.agency/tag/exposure/)
- [Mashable](https://collectivecontent.agency/tag/mashable/)
- [metrics](https://collectivecontent.agency/tag/metrics/)
- [consultant](https://collectivecontent.agency/tag/consultant/)
- [CTR](https://collectivecontent.agency/tag/ctr/)
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- [impressions](https://collectivecontent.agency/tag/impressions/)
- [visits](https://collectivecontent.agency/tag/visits/)
- [editorial](https://collectivecontent.agency/tag/editorial/)
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- [linking](https://collectivecontent.agency/tag/linking/)
- [Brain Pickings](https://collectivecontent.agency/tag/brain-pickings/)
- [Content Strategist](https://collectivecontent.agency/tag/content-strategist/)
- [Contently](https://collectivecontent.agency/tag/contently/)
- [counterintuitive](https://collectivecontent.agency/tag/counterintuitive/)
- [Maria Popova](https://collectivecontent.agency/tag/maria-popova/)
- [business](https://collectivecontent.agency/tag/business/)
- [demographics](https://collectivecontent.agency/tag/demographics/)
- [lead-gen](https://collectivecontent.agency/tag/lead-gen/)
- [sector](https://collectivecontent.agency/tag/sector/)
- [Business2Community](https://collectivecontent.agency/tag/business2community/)
- [Synecore Technologies](https://collectivecontent.agency/tag/synecore-technologies/)
- [creation](https://collectivecontent.agency/tag/creation/)
- [Instagram](https://collectivecontent.agency/tag/instagram/)
- [Pew](https://collectivecontent.agency/tag/pew/)
- [smart-phones](https://collectivecontent.agency/tag/smart-phones/)
- [visual web](https://collectivecontent.agency/tag/visual-web/)
- [#mpworld](https://collectivecontent.agency/tag/mpworld/)
- [Frank Days](https://collectivecontent.agency/tag/frank-days/)
- [Marketing Profs](https://collectivecontent.agency/tag/marketing-profs/)
- [corporate blogging](https://collectivecontent.agency/tag/corporate-blogging/)
- [ghostwriting](https://collectivecontent.agency/tag/ghostwriting/)
- [outsourced](https://collectivecontent.agency/tag/outsourced/)
- [Speech-to-blog](https://collectivecontent.agency/tag/speech-to-blog/)
- [telephone](https://collectivecontent.agency/tag/telephone/)
- [owned media](https://collectivecontent.agency/tag/owned-media/)
- [BA](https://collectivecontent.agency/tag/ba/)
- [content services](https://collectivecontent.agency/tag/content-services/)
- [Deutsche Telekom](https://collectivecontent.agency/tag/deutsche-telekom/)
- [gedas](https://collectivecontent.agency/tag/gedas/)
- [IT](https://collectivecontent.agency/tag/it/)
- [IT services](https://collectivecontent.agency/tag/it-services/)
- [VW](https://collectivecontent.agency/tag/vw/)
- [WNS](https://collectivecontent.agency/tag/wns/)
- [editors](https://collectivecontent.agency/tag/editors/)
- [ethics](https://collectivecontent.agency/tag/ethics/)
- [Poynter](https://collectivecontent.agency/tag/poynter/)
- [banners](https://collectivecontent.agency/tag/banners/)
- [BuzzFeed](https://collectivecontent.agency/tag/buzzfeed/)
- [display](https://collectivecontent.agency/tag/display/)
- [E-consultancy](https://collectivecontent.agency/tag/e-consultancy/)
- [eMarketer](https://collectivecontent.agency/tag/emarketer/)
- [Gatorade](https://collectivecontent.agency/tag/gatorade/)
- [HuffPo](https://collectivecontent.agency/tag/huffpo/)
- [McLaren Automotive](https://collectivecontent.agency/tag/mclaren-automotive/)
- [Outbrain](https://collectivecontent.agency/tag/outbrain/)
- [Quartz](https://collectivecontent.agency/tag/quartz/)
- [qz.com](https://collectivecontent.agency/tag/qz-com/)
- [The Atlantic](https://collectivecontent.agency/tag/the-atlantic/)
- [AOP Summit](https://collectivecontent.agency/tag/aop-summit/)
- [BI](https://collectivecontent.agency/tag/bi/)
- [Business Insider](https://collectivecontent.agency/tag/business-insider/)
- [qz](https://collectivecontent.agency/tag/qz/)
- [sponsored content](https://collectivecontent.agency/tag/sponsored-content/)
- [date stamp](https://collectivecontent.agency/tag/date-stamp/)
- [time stamp](https://collectivecontent.agency/tag/time-stamp/)
- [content farms](https://collectivecontent.agency/tag/content-farms/)
- [trending](https://collectivecontent.agency/tag/trending/)
- [HubSpot](https://collectivecontent.agency/tag/hubspot/)
- [deadlines](https://collectivecontent.agency/tag/deadlines/)
- [sign-offs](https://collectivecontent.agency/tag/sign-offs/)
- [turnaround](https://collectivecontent.agency/tag/turnaround/)
- [brand publishing](https://collectivecontent.agency/tag/brand-publishing/)
- [CCO](https://collectivecontent.agency/tag/cco/)
- [chief content officer](https://collectivecontent.agency/tag/chief-content-officer/)
- [content strategy](https://collectivecontent.agency/tag/content-strategy/)
- [viral](https://collectivecontent.agency/tag/viral/)
- [viral content](https://collectivecontent.agency/tag/viral-content/)
- [viral video](https://collectivecontent.agency/tag/viral-video/)
- [corporate publishing](https://collectivecontent.agency/tag/corporate-publishing/)
- [media owners](https://collectivecontent.agency/tag/media-owners/)
- [non-media](https://collectivecontent.agency/tag/non-media/)
- [Simon Kuper](https://collectivecontent.agency/tag/simon-kuper/)
- [Tesco](https://collectivecontent.agency/tag/tesco/)
- [Tom Foremski](https://collectivecontent.agency/tag/tom-foremski/)
- [ZDNet](https://collectivecontent.agency/tag/zdnet/)
- [internet](https://collectivecontent.agency/tag/internet/)
- [spelling](https://collectivecontent.agency/tag/spelling/)
- [capitalisation](https://collectivecontent.agency/tag/capitalisation/)
- [capitalization](https://collectivecontent.agency/tag/capitalization/)
- [capitals](https://collectivecontent.agency/tag/capitals/)
- [proposals](https://collectivecontent.agency/tag/proposals/)
- [agencies](https://collectivecontent.agency/tag/agencies/)
- [editor](https://collectivecontent.agency/tag/editor/)
- [hiring](https://collectivecontent.agency/tag/hiring/)
- [Seven](https://collectivecontent.agency/tag/seven/)
- [agility](https://collectivecontent.agency/tag/agility/)
- [Collectivists](https://collectivecontent.agency/tag/collectivists/)
- [moonlighting](https://collectivecontent.agency/tag/moonlighting/)
- [advice](https://collectivecontent.agency/tag/advice/)
- [Collective Content Facebook page](https://collectivecontent.agency/tag/collective-content-facebook-page/)
- [Monday Tip](https://collectivecontent.agency/tag/monday-tip/)
- [Blue Dot](https://collectivecontent.agency/tag/blue-dot/)
- [Carl Sagan](https://collectivecontent.agency/tag/carl-sagan/)
- [inspiration](https://collectivecontent.agency/tag/inspiration/)
- [Space](https://collectivecontent.agency/tag/space/)
- [universe](https://collectivecontent.agency/tag/universe/)
- [2013](https://collectivecontent.agency/tag/2013/)
- [predictions](https://collectivecontent.agency/tag/predictions/)
- [ad](https://collectivecontent.agency/tag/ad/)
- [Cambridge Satchel](https://collectivecontent.agency/tag/cambridge-satchel/)
- [storytelling](https://collectivecontent.agency/tag/storytelling/)
- [TV](https://collectivecontent.agency/tag/tv/)
- [success](https://collectivecontent.agency/tag/success/)
- [Todd Giannattasio](https://collectivecontent.agency/tag/todd-giannattasio/)
- [Tresnic Media](https://collectivecontent.agency/tag/tresnic-media/)
- [authenticity](https://collectivecontent.agency/tag/authenticity/)
- [ghost-writing](https://collectivecontent.agency/tag/ghost-writing/)
- [native advertising](https://collectivecontent.agency/tag/native-advertising/)
- [agile](https://collectivecontent.agency/tag/agile/)
- [Tony Wood](https://collectivecontent.agency/tag/tony-wood/)
- [xfactorcomms](https://collectivecontent.agency/tag/xfactorcomms/)
- [golf](https://collectivecontent.agency/tag/golf/)
- [Mitcham Golf Club](https://collectivecontent.agency/tag/mitcham-golf-club/)
- [Reiss](https://collectivecontent.agency/tag/reiss/)
- [Vouchercloud](https://collectivecontent.agency/tag/vouchercloud/)
- [Harvard comma](https://collectivecontent.agency/tag/harvard-comma/)
- [lists](https://collectivecontent.agency/tag/lists/)
- [Oxford comma](https://collectivecontent.agency/tag/oxford-comma/)
- [punctuation](https://collectivecontent.agency/tag/punctuation/)
- [serial comma](https://collectivecontent.agency/tag/serial-comma/)
- [marketing services](https://collectivecontent.agency/tag/marketing-services/)
- [UBM](https://collectivecontent.agency/tag/ubm/)
- [newsroom](https://collectivecontent.agency/tag/newsroom/)
- [Reader Comments](https://collectivecontent.agency/tag/reader-comments/)
- [thought-leadership](https://collectivecontent.agency/tag/thought-leadership/)
- [bespoke content](https://collectivecontent.agency/tag/bespoke-content/)
- [Brain Awareness Week](https://collectivecontent.agency/tag/brain-awareness-week/)
- [first-person](https://collectivecontent.agency/tag/first-person/)
- [RHN](https://collectivecontent.agency/tag/rhn/)
- [dwell time](https://collectivecontent.agency/tag/dwell-time/)
- [KPI](https://collectivecontent.agency/tag/kpi/)
- [KPIs](https://collectivecontent.agency/tag/kpis/)
- [specific](https://collectivecontent.agency/tag/specific/)
- [unique users](https://collectivecontent.agency/tag/unique-users/)
- [assets](https://collectivecontent.agency/tag/assets/)
- [content audit](https://collectivecontent.agency/tag/content-audit/)
- [backlash](https://collectivecontent.agency/tag/backlash/)
- [Ben Kunz](https://collectivecontent.agency/tag/ben-kunz/)
- [Infoworld](https://collectivecontent.agency/tag/infoworld/)
- [native ads](https://collectivecontent.agency/tag/native-ads/)
- [Robert X Cringely](https://collectivecontent.agency/tag/robert-x-cringely/)
- [labelling](https://collectivecontent.agency/tag/labelling/)
- [quality](https://collectivecontent.agency/tag/quality/)
- [subject matter](https://collectivecontent.agency/tag/subject-matter/)
- [Eloqua](https://collectivecontent.agency/tag/eloqua/)
- [funnel](https://collectivecontent.agency/tag/funnel/)
- [Oracle](https://collectivecontent.agency/tag/oracle/)
- [Becky Thompson](https://collectivecontent.agency/tag/becky-thompson/)
- [market research](https://collectivecontent.agency/tag/market-research-2/)
- [MR](https://collectivecontent.agency/tag/mr/)
- [qual](https://collectivecontent.agency/tag/qual/)
- [Google News](https://collectivecontent.agency/tag/google-news/)
- [news](https://collectivecontent.agency/tag/news-2/)
- [Pulitzer](https://collectivecontent.agency/tag/pulitzer/)
- [Richard Gingras](https://collectivecontent.agency/tag/richard-gingras/)
- [DCMS](https://collectivecontent.agency/tag/dcms/)
- [Leveson](https://collectivecontent.agency/tag/leveson/)
- [litigation](https://collectivecontent.agency/tag/litigation/)
- [Paul Keers](https://collectivecontent.agency/tag/paul-keers/)
- [practicalities](https://collectivecontent.agency/tag/practicalities/)
- [press](https://collectivecontent.agency/tag/press/)
- [regulation](https://collectivecontent.agency/tag/regulation/)
- [release forms](https://collectivecontent.agency/tag/release-forms/)
- [sources](https://collectivecontent.agency/tag/sources/)
- [approvals](https://collectivecontent.agency/tag/approvals/)
- [long-form](https://collectivecontent.agency/tag/long-form/)
- [newsjacking](https://collectivecontent.agency/tag/newsjacking/)
- [newsrooms](https://collectivecontent.agency/tag/newsrooms/)
- [sign-off](https://collectivecontent.agency/tag/sign-off/)
- [turnarounds](https://collectivecontent.agency/tag/turnarounds/)
- [technology](https://collectivecontent.agency/tag/technology/)
- [Venn](https://collectivecontent.agency/tag/venn/)
- [Europe](https://collectivecontent.agency/tag/europe/)
- [survey](https://collectivecontent.agency/tag/survey/)
- [Steve Jobs](https://collectivecontent.agency/tag/steve-jobs/)
- [challenges](https://collectivecontent.agency/tag/challenges/)
- [education](https://collectivecontent.agency/tag/education/)
- [competition](https://collectivecontent.agency/tag/competition/)
- [Newscred](https://collectivecontent.agency/tag/newscred/)
- [plagiarism](https://collectivecontent.agency/tag/plagiarism/)
- [advertisers](https://collectivecontent.agency/tag/advertisers/)
- [mobile ads](https://collectivecontent.agency/tag/mobile-ads/)
- [Yahoo](https://collectivecontent.agency/tag/yahoo/)
- [Yahoo Mail](https://collectivecontent.agency/tag/yahoo-mail/)
- [agency](https://collectivecontent.agency/tag/agency/)
- [business consulting](https://collectivecontent.agency/tag/business-consulting/)
- [creative](https://collectivecontent.agency/tag/creative/)
- [digital](https://collectivecontent.agency/tag/digital/)
- [Don Draper](https://collectivecontent.agency/tag/don-draper/)
- [Hive](https://collectivecontent.agency/tag/hive/)
- [editorial boards](https://collectivecontent.agency/tag/editorial-boards/)
- [ABC](https://collectivecontent.agency/tag/abc/)
- [companies](https://collectivecontent.agency/tag/companies/)
- [Influencers](https://collectivecontent.agency/tag/influencers/)
- [Jack Welch](https://collectivecontent.agency/tag/jack-welch/)
- [Pulse](https://collectivecontent.agency/tag/pulse/)
- [Richard Branson](https://collectivecontent.agency/tag/richard-branson/)
- [corporate storytelling](https://collectivecontent.agency/tag/corporate-storytelling/)
- [disasters](https://collectivecontent.agency/tag/disasters/)
- [stories](https://collectivecontent.agency/tag/stories/)
- [Studs Terkel](https://collectivecontent.agency/tag/studs-terkel/)
- [88 Acres](https://collectivecontent.agency/tag/88-acres/)
- [brand storytelling](https://collectivecontent.agency/tag/brand-storytelling/)
- [Microsoft](https://collectivecontent.agency/tag/microsoft/)
- [Next at Microsoft](https://collectivecontent.agency/tag/next-at-microsoft/)
- [Satya Nadella](https://collectivecontent.agency/tag/satya-nadella/)
- [Steve Clayton](https://collectivecontent.agency/tag/steve-clayton/)
- [analyst house](https://collectivecontent.agency/tag/analyst-house/)
- [analysts](https://collectivecontent.agency/tag/analysts/)
- [brand publications](https://collectivecontent.agency/tag/brand-publications/)
- [conflict of interest](https://collectivecontent.agency/tag/conflict-of-interest/)
- [contacts](https://collectivecontent.agency/tag/contacts/)
- [rolodex](https://collectivecontent.agency/tag/rolodex/)
- [age](https://collectivecontent.agency/tag/age/)
- [Gen Y](https://collectivecontent.agency/tag/gen-y/)
- [Gen Yer](https://collectivecontent.agency/tag/gen-yer/)
- [Generation Y](https://collectivecontent.agency/tag/generation-y/)
- [generational change](https://collectivecontent.agency/tag/generational-change/)
- [blog posts](https://collectivecontent.agency/tag/blog-posts/)
- [CxO](https://collectivecontent.agency/tag/cxo/)
- [executives](https://collectivecontent.agency/tag/executives/)
- [ghosting](https://collectivecontent.agency/tag/ghosting/)
- [April Fools](https://collectivecontent.agency/tag/april-fools/)
- [April Fools’ Day](https://collectivecontent.agency/tag/april-fools-day/)
- [Bill Gates](https://collectivecontent.agency/tag/bill-gates/)
- [jokes](https://collectivecontent.agency/tag/jokes/)
- [PlayStation](https://collectivecontent.agency/tag/playstation/)
- [audit](https://collectivecontent.agency/tag/audit/)
- [auditing](https://collectivecontent.agency/tag/auditing/)
- [content audits](https://collectivecontent.agency/tag/content-audits/)
- [inventory](https://collectivecontent.agency/tag/inventory/)
- [accuracy](https://collectivecontent.agency/tag/accuracy/)
- [fact checking](https://collectivecontent.agency/tag/fact-checking/)
- [libel](https://collectivecontent.agency/tag/libel/)
- [analysis](https://collectivecontent.agency/tag/analysis/)
- [articles](https://collectivecontent.agency/tag/articles/)
- [content mix](https://collectivecontent.agency/tag/content-mix/)
- [content types](https://collectivecontent.agency/tag/content-types/)
- [features](https://collectivecontent.agency/tag/features/)
- [formats](https://collectivecontent.agency/tag/formats/)
- [Q&As](https://collectivecontent.agency/tag/qas/)
- [competitors](https://collectivecontent.agency/tag/competitors/)
- [ex-journalists](https://collectivecontent.agency/tag/ex-journalists/)
- [journalists](https://collectivecontent.agency/tag/journalists/)
- [Nissan](https://collectivecontent.agency/tag/nissan/)
- [rivals](https://collectivecontent.agency/tag/rivals/)
- [StrategyEye](https://collectivecontent.agency/tag/strategyeye/)
- [Toyota](https://collectivecontent.agency/tag/toyota/)
- [Hed: 4 lessons panel-based events give native advertising](https://collectivecontent.agency/tag/hed-4-lessons-panel-based-events-give-native-advertising/)
- [report](https://collectivecontent.agency/tag/report/)
- [B2B marketing](https://collectivecontent.agency/tag/b2b-marketing/)
- [buyer’s journey](https://collectivecontent.agency/tag/buyers-journey/)
- [software](https://collectivecontent.agency/tag/software/)
- [database](https://collectivecontent.agency/tag/database/)
- [Nike](https://collectivecontent.agency/tag/nike/)
- [Quora](https://collectivecontent.agency/tag/quora/)
- [SKU](https://collectivecontent.agency/tag/sku/)
- [B2B marketers](https://collectivecontent.agency/tag/b2b-marketers/)
- [CMI](https://collectivecontent.agency/tag/cmi/)
- [content marketing institute](https://collectivecontent.agency/tag/content-marketing-institute/)
- [Potty-Mouthed Princesses Drop F-Bombs](https://collectivecontent.agency/tag/potty-mouthed-princesses-drop-f-bombs/)
- [swearing](https://collectivecontent.agency/tag/swearing/)
- [journalist](https://collectivecontent.agency/tag/journalist/)
- [IDG](https://collectivecontent.agency/tag/idg/)
- [tell don’t sell](https://collectivecontent.agency/tag/tell-dont-sell/)
- [profiles](https://collectivecontent.agency/tag/profiles/)
- [Altimeter Group](https://collectivecontent.agency/tag/altimeter-group/)
- [Andrea Goulet Ford](https://collectivecontent.agency/tag/andrea-goulet-ford/)
- [Charlene Li](https://collectivecontent.agency/tag/charlene-li/)
- [culture of content](https://collectivecontent.agency/tag/culture-of-content/)
- [HiPPO](https://collectivecontent.agency/tag/hippo/)
- [Rebecca Lieb](https://collectivecontent.agency/tag/rebecca-lieb/)
- [bylines](https://collectivecontent.agency/tag/bylines/)
- [contributors](https://collectivecontent.agency/tag/contributors/)
- [internal](https://collectivecontent.agency/tag/internal/)
- [best content marketing](https://collectivecontent.agency/tag/best-content-marketing/)
- [stats](https://collectivecontent.agency/tag/stats/)
- [brand journalists](https://collectivecontent.agency/tag/brand-journalists/)
- [DWPub](https://collectivecontent.agency/tag/dwpub/)
- [freelance](https://collectivecontent.agency/tag/freelance/)
- [PR](https://collectivecontent.agency/tag/pr/)
- [in-house](https://collectivecontent.agency/tag/in-house/)
- [integrated marketing](https://collectivecontent.agency/tag/integrated-marketing/)
- [billionaire](https://collectivecontent.agency/tag/billionaire/)
- [Billionaire’s Paradise: Inside Necker Island](https://collectivecontent.agency/tag/billionaires-paradise-inside-necker-island/)
- [Branson](https://collectivecontent.agency/tag/branson/)
- [influencer](https://collectivecontent.agency/tag/influencer/)
- [LinkedIn INfluencer programme](https://collectivecontent.agency/tag/linkedin-influencer-programme/)
- [profile](https://collectivecontent.agency/tag/profile/)
- [code of conduct](https://collectivecontent.agency/tag/code-of-conduct/)
- [NUJ](https://collectivecontent.agency/tag/nuj/)
- [publicists](https://collectivecontent.agency/tag/publicists/)
- [union](https://collectivecontent.agency/tag/union/)
- [brand journalist](https://collectivecontent.agency/tag/brand-journalist/)
- [Foo Fighters](https://collectivecontent.agency/tag/foo-fighters/)
- [Lego](https://collectivecontent.agency/tag/lego/)
- [maturity model](https://collectivecontent.agency/tag/maturity-model/)
- [product placement](https://collectivecontent.agency/tag/product-placement/)
- [the Lego Movie](https://collectivecontent.agency/tag/the-lego-movie/)
- [ROI](https://collectivecontent.agency/tag/roi/)
- [Cisco](https://collectivecontent.agency/tag/cisco/)
- [lawsuits](https://collectivecontent.agency/tag/lawsuits/)
- [sign-off paralysis](https://collectivecontent.agency/tag/sign-off-paralysis/)
- [speed](https://collectivecontent.agency/tag/speed/)
- [ad blocking](https://collectivecontent.agency/tag/ad-blocking/)
- [Adobe](https://collectivecontent.agency/tag/adobe/)
- [adware](https://collectivecontent.agency/tag/adware/)
- [blocking](https://collectivecontent.agency/tag/blocking/)
- [Eyeo](https://collectivecontent.agency/tag/eyeo/)
- [Kellogg](https://collectivecontent.agency/tag/kellogg/)
- [PageFair](https://collectivecontent.agency/tag/pagefair/)
- [best of](https://collectivecontent.agency/tag/best-of/)
- [CMO](https://collectivecontent.agency/tag/cmo/)
- [content marketing history](https://collectivecontent.agency/tag/content-marketing-history/)
- [evergreen content](https://collectivecontent.agency/tag/evergreen-content/)
- [GE](https://collectivecontent.agency/tag/ge/)
- [messaging](https://collectivecontent.agency/tag/messaging/)
- [Q2 15](https://collectivecontent.agency/tag/q2-15/)
- [stock and flow](https://collectivecontent.agency/tag/stock-and-flow/)
- [press releases](https://collectivecontent.agency/tag/press-releases/)
- [announcements](https://collectivecontent.agency/tag/announcements/)
- [C-level](https://collectivecontent.agency/tag/c-level/)
- [customer service](https://collectivecontent.agency/tag/customer-service/)
- [employees](https://collectivecontent.agency/tag/employees/)
- [engineers](https://collectivecontent.agency/tag/engineers/)
- [partners](https://collectivecontent.agency/tag/partners/)
- [staff](https://collectivecontent.agency/tag/staff/)
- [CV](https://collectivecontent.agency/tag/cv/)
- [pitching](https://collectivecontent.agency/tag/pitching/)
- [resumé](https://collectivecontent.agency/tag/resume/)
- [selling](https://collectivecontent.agency/tag/selling/)
- [eBay](https://collectivecontent.agency/tag/ebay/)
- [model](https://collectivecontent.agency/tag/model/)
- [Skyword](https://collectivecontent.agency/tag/skyword/)
- [bullet points](https://collectivecontent.agency/tag/bullet-points/)
- [call to action](https://collectivecontent.agency/tag/call-to-action/)
- [CTA](https://collectivecontent.agency/tag/cta/)
- [endings](https://collectivecontent.agency/tag/endings/)
- [high school English](https://collectivecontent.agency/tag/high-school-english/)
- [inverted pyramid](https://collectivecontent.agency/tag/inverted-pyramid/)
- [credibility](https://collectivecontent.agency/tag/credibility/)
- [negative](https://collectivecontent.agency/tag/negative/)
- [positive](https://collectivecontent.agency/tag/positive/)
- [tech](https://collectivecontent.agency/tag/tech/)
- [trust](https://collectivecontent.agency/tag/trust/)
- [freelancer](https://collectivecontent.agency/tag/freelancer/)
- [portfolio](https://collectivecontent.agency/tag/portfolio/)
- [content marketing costs](https://collectivecontent.agency/tag/content-marketing-costs/)
- [Oreos](https://collectivecontent.agency/tag/oreos/)
- [real-time](https://collectivecontent.agency/tag/real-time/)
- [team](https://collectivecontent.agency/tag/team/)
- [content marketing agencies](https://collectivecontent.agency/tag/content-marketing-agencies/)
- [freelancers](https://collectivecontent.agency/tag/freelancers/)
- [freelances](https://collectivecontent.agency/tag/freelances/)
- [BBC Worldwide](https://collectivecontent.agency/tag/bbc-worldwide/)
- [Daily Mail](https://collectivecontent.agency/tag/daily-mail/)
- [Dell](https://collectivecontent.agency/tag/dell/)
- [earned media](https://collectivecontent.agency/tag/earned-media/)
- [long-form content](https://collectivecontent.agency/tag/long-form-content/)
- [media company](https://collectivecontent.agency/tag/media-company/)
- [paid media](https://collectivecontent.agency/tag/paid-media/)
- [Snapchat](https://collectivecontent.agency/tag/snapchat/)
- [WPP](https://collectivecontent.agency/tag/wpp/)
- [timeless content](https://collectivecontent.agency/tag/timeless-content/)
- [stock images](https://collectivecontent.agency/tag/stock-images/)
- [stock photography](https://collectivecontent.agency/tag/stock-photography/)
- [audience](https://collectivecontent.agency/tag/audience/)
- [Emily Cretella](https://collectivecontent.agency/tag/emily-cretella/)
- [Seth Godin](https://collectivecontent.agency/tag/seth-godin/)
- [media-grade](https://collectivecontent.agency/tag/media-grade/)
- [mission](https://collectivecontent.agency/tag/mission/)
- [mission statement](https://collectivecontent.agency/tag/mission-statement/)
- [clichés](https://collectivecontent.agency/tag/cliches/)
- [football](https://collectivecontent.agency/tag/football/)
- [language](https://collectivecontent.agency/tag/language/)
- [plain English](https://collectivecontent.agency/tag/plain-english/)
- [ClickZ](https://collectivecontent.agency/tag/clickz/)
- [Jack Daniels](https://collectivecontent.agency/tag/jack-daniels/)
- [content marketing technology](https://collectivecontent.agency/tag/content-marketing-technology/)
- [Copyranter](https://collectivecontent.agency/tag/copyranter/)
- [Jean-Claude Van Damme](https://collectivecontent.agency/tag/jean-claude-van-damme/)
- [Laundry Service](https://collectivecontent.agency/tag/laundry-service/)
- [NiemanLab](https://collectivecontent.agency/tag/niemanlab/)
- [NY Times](https://collectivecontent.agency/tag/ny-times/)
- [values](https://collectivecontent.agency/tag/values/)
- [Volvo Trucks](https://collectivecontent.agency/tag/volvo-trucks/)
- [animations](https://collectivecontent.agency/tag/animations/)
- [literacy](https://collectivecontent.agency/tag/literacy/)
- [multitasking](https://collectivecontent.agency/tag/multitasking/)
- [visual content](https://collectivecontent.agency/tag/visual-content/)
- [Content Speed](https://collectivecontent.agency/tag/content-speed/)
- [cash flow](https://collectivecontent.agency/tag/cash-flow/)
- [entrepreneur](https://collectivecontent.agency/tag/entrepreneur/)
- [jobs](https://collectivecontent.agency/tag/jobs/)
- [procurement](https://collectivecontent.agency/tag/procurement/)
- [projects](https://collectivecontent.agency/tag/projects/)
- [SMBs](https://collectivecontent.agency/tag/smbs/)
- [virtual working](https://collectivecontent.agency/tag/virtual-working/)
- [research](https://collectivecontent.agency/tag/research/)
- [ResponseSource](https://collectivecontent.agency/tag/responsesource/)
- [ideas](https://collectivecontent.agency/tag/ideas/)
- [writer’s block](https://collectivecontent.agency/tag/writers-block/)
- [writing](https://collectivecontent.agency/tag/writing/)
- [writers](https://collectivecontent.agency/tag/writers/)
- [e-books](https://collectivecontent.agency/tag/e-books/)
- [longform](https://collectivecontent.agency/tag/longform/)
- [Peak Content](https://collectivecontent.agency/tag/peak-content/)
- [premium content](https://collectivecontent.agency/tag/premium-content/)
- [TrackMaven](https://collectivecontent.agency/tag/trackmaven/)
- [approvals process](https://collectivecontent.agency/tag/approvals-process/)
- [cinemagraphs](https://collectivecontent.agency/tag/cinemagraphs/)
- [fair use](https://collectivecontent.agency/tag/fair-use/)
- [handwriting](https://collectivecontent.agency/tag/handwriting/)
- [Q1 16](https://collectivecontent.agency/tag/q1-16/)
- [editorial calendar](https://collectivecontent.agency/tag/editorial-calendar/)
- [planning](https://collectivecontent.agency/tag/planning/)
- [clickbait](https://collectivecontent.agency/tag/clickbait/)
- [brand content creators](https://collectivecontent.agency/tag/brand-content-creators/)
- [press relations](https://collectivecontent.agency/tag/press-relations/)
- [PRs](https://collectivecontent.agency/tag/prs/)
- [Sky](https://collectivecontent.agency/tag/sky/)
- [The Computer Channel](https://collectivecontent.agency/tag/the-computer-channel/)
- [artisan](https://collectivecontent.agency/tag/artisan/)
- [artisanal](https://collectivecontent.agency/tag/artisanal/)
- [content factory](https://collectivecontent.agency/tag/content-factory/)
- [content farm](https://collectivecontent.agency/tag/content-farm/)
- [content mill](https://collectivecontent.agency/tag/content-mill/)
- [corporate media](https://collectivecontent.agency/tag/corporate-media/)
- [marketing with content](https://collectivecontent.agency/tag/marketing-with-content/)
- [Altimeter](https://collectivecontent.agency/tag/altimeter/)
- [Amex](https://collectivecontent.agency/tag/amex/)
- [best practice](https://collectivecontent.agency/tag/best-practice/)
- [GoPro](https://collectivecontent.agency/tag/gopro/)
- [Net-a-Porter](https://collectivecontent.agency/tag/net-a-porter/)
- [Porter](https://collectivecontent.agency/tag/porter/)
- [Red Bull](https://collectivecontent.agency/tag/red-bull/)
- [BDM](https://collectivecontent.agency/tag/bdm/)
- [content decision-maker](https://collectivecontent.agency/tag/content-decision-maker/)
- [ITDM](https://collectivecontent.agency/tag/itdm/)
- [content agency](https://collectivecontent.agency/tag/content-agency/)
- [webinars](https://collectivecontent.agency/tag/webinars/)
- [premium content marketing](https://collectivecontent.agency/tag/premium-content-marketing/)
- [designing](https://collectivecontent.agency/tag/designing/)
- [meaning](https://collectivecontent.agency/tag/meaning/)
- [nuance](https://collectivecontent.agency/tag/nuance/)
- [usage](https://collectivecontent.agency/tag/usage/)
- [use of only](https://collectivecontent.agency/tag/use-of-only/)
- [publisher studios](https://collectivecontent.agency/tag/publisher-studios/)
- [quotations](https://collectivecontent.agency/tag/quotations/)
- [Flesch-Kincaid](https://collectivecontent.agency/tag/flesch-kincaid/)
- [tone of voice](https://collectivecontent.agency/tag/tone-of-voice/)
- [words](https://collectivecontent.agency/tag/words/)
- [content programmes](https://collectivecontent.agency/tag/content-programmes/)
- [feedback](https://collectivecontent.agency/tag/feedback/)
- [iOS 10](https://collectivecontent.agency/tag/ios-10/)
- [iOS9](https://collectivecontent.agency/tag/ios9/)
- [malvertising](https://collectivecontent.agency/tag/malvertising/)
- [John Deere](https://collectivecontent.agency/tag/john-deere/)
- [story telling](https://collectivecontent.agency/tag/story-telling/)
- [The Furrow](https://collectivecontent.agency/tag/the-furrow/)
- [copy-wise](https://collectivecontent.agency/tag/copy-wise/)
- [fewer](https://collectivecontent.agency/tag/fewer/)
- [less](https://collectivecontent.agency/tag/less/)
- [content-on-demand](https://collectivecontent.agency/tag/content-on-demand/)
- [consistency](https://collectivecontent.agency/tag/consistency/)
- [copy-editing](https://collectivecontent.agency/tag/copy-editing/)
- [sub-editing](https://collectivecontent.agency/tag/sub-editing/)
- [Michelin](https://collectivecontent.agency/tag/michelin/)
- [Michelin Guide](https://collectivecontent.agency/tag/michelin-guide/)
- [agencyland](https://collectivecontent.agency/tag/agencyland/)
- [content marketing agency](https://collectivecontent.agency/tag/content-marketing-agency/)
- [online publishing](https://collectivecontent.agency/tag/online-publishing/)
- [publisher labs](https://collectivecontent.agency/tag/publisher-labs/)
- [AP style](https://collectivecontent.agency/tag/ap-style/)
- [Marshall McLuhan](https://collectivecontent.agency/tag/marshall-mcluhan/)
- [style books](https://collectivecontent.agency/tag/style-books/)
- [style guides](https://collectivecontent.agency/tag/style-guides/)
- [style manual](https://collectivecontent.agency/tag/style-manual/)
- [colon](https://collectivecontent.agency/tag/colon/)
- [semi-colon](https://collectivecontent.agency/tag/semi-colon/)
- [audits](https://collectivecontent.agency/tag/audits/)
- [bias](https://collectivecontent.agency/tag/bias/)
- [advertorials](https://collectivecontent.agency/tag/advertorials/)
- [Guardian Labs](https://collectivecontent.agency/tag/guardian-labs/)
- [brand newsroom](https://collectivecontent.agency/tag/brand-newsroom/)
- [content hub](https://collectivecontent.agency/tag/content-hub/)
- [customer engagement](https://collectivecontent.agency/tag/customer-engagement/)
- [customers](https://collectivecontent.agency/tag/customers/)
- [L’Oreal](https://collectivecontent.agency/tag/loreal/)
- [Marriott](https://collectivecontent.agency/tag/marriott/)
- [marketing technology](https://collectivecontent.agency/tag/marketing-technology/)
- [martech](https://collectivecontent.agency/tag/martech/)
- [content agencies](https://collectivecontent.agency/tag/content-agencies/)
- [openness](https://collectivecontent.agency/tag/openness/)
- [people](https://collectivecontent.agency/tag/people/)
- [pricin](https://collectivecontent.agency/tag/pricin/)
- [process](https://collectivecontent.agency/tag/process/)
- [NYT](https://collectivecontent.agency/tag/nyt/)
- [Dietrich Mateschitz](https://collectivecontent.agency/tag/dietrich-mateschitz/)
- [boutique](https://collectivecontent.agency/tag/boutique/)
- [business model](https://collectivecontent.agency/tag/business-model/)
- [platforms](https://collectivecontent.agency/tag/platforms/)
- [talent](https://collectivecontent.agency/tag/talent/)
- [plural](https://collectivecontent.agency/tag/plural/)
- [possessive](https://collectivecontent.agency/tag/possessive/)
- [VCs](https://collectivecontent.agency/tag/vcs/)
- [American Express](https://collectivecontent.agency/tag/american-express/)
- [corporate newsroom](https://collectivecontent.agency/tag/corporate-newsroom/)
- [Mastercard](https://collectivecontent.agency/tag/mastercard/)
- [newsdesk](https://collectivecontent.agency/tag/newsdesk/)
- [OPENforum](https://collectivecontent.agency/tag/openforum/)
- [buzzword bingo](https://collectivecontent.agency/tag/buzzword-bingo/)
- [jargon](https://collectivecontent.agency/tag/jargon/)
- [three-letter acronymns](https://collectivecontent.agency/tag/three-letter-acronymns/)
- [consumer](https://collectivecontent.agency/tag/consumer/)
- [B2B tech](https://collectivecontent.agency/tag/b2b-tech/)
- [CTO](https://collectivecontent.agency/tag/cto/)
- [small businesses](https://collectivecontent.agency/tag/small-businesses/)
- [Craig Davis](https://collectivecontent.agency/tag/craig-davis/)
- [display advertising](https://collectivecontent.agency/tag/display-advertising/)
- [Michael Brenner](https://collectivecontent.agency/tag/michael-brenner/)
- [online advertising](https://collectivecontent.agency/tag/online-advertising/)
- [SAP](https://collectivecontent.agency/tag/sap/)
- [rates](https://collectivecontent.agency/tag/rates/)
- [cost](https://collectivecontent.agency/tag/cost/)
- [fast](https://collectivecontent.agency/tag/fast/)
- [English](https://collectivecontent.agency/tag/english/)
- [financial reporting](https://collectivecontent.agency/tag/financial-reporting/)
- [illiteracy](https://collectivecontent.agency/tag/illiteracy/)
- [literate](https://collectivecontent.agency/tag/literate/)
- [numeracy](https://collectivecontent.agency/tag/numeracy/)
- [numerate](https://collectivecontent.agency/tag/numerate/)
- [not for attribution](https://collectivecontent.agency/tag/not-for-attribution/)
- [on background](https://collectivecontent.agency/tag/on-background/)
- [reporting](https://collectivecontent.agency/tag/reporting/)
- [skills](https://collectivecontent.agency/tag/skills/)
- [superpowers](https://collectivecontent.agency/tag/superpowers/)
- [unique](https://collectivecontent.agency/tag/unique/)
- [landmarks](https://collectivecontent.agency/tag/landmarks/)
- [Jay Baer](https://collectivecontent.agency/tag/jay-baer/)
- [repurposing](https://collectivecontent.agency/tag/repurposing/)
- [charging](https://collectivecontent.agency/tag/charging/)
- [costs](https://collectivecontent.agency/tag/costs/)
- [pricing](https://collectivecontent.agency/tag/pricing/)
- [rate card](https://collectivecontent.agency/tag/rate-card/)
- [agency rates](https://collectivecontent.agency/tag/agency-rates/)
- [transparency](https://collectivecontent.agency/tag/transparency/)
- [B2B technology](https://collectivecontent.agency/tag/b2b-technology/)
- [influencer marketing](https://collectivecontent.agency/tag/influencer-marketing/)
- [photos](https://collectivecontent.agency/tag/photos/)
- [marketing forum](https://collectivecontent.agency/tag/marketing-forum/)
- [negotiations](https://collectivecontent.agency/tag/negotiations/)
- [personal chemistry](https://collectivecontent.agency/tag/personal-chemistry/)
- [content curation](https://collectivecontent.agency/tag/content-curation/)
- [mattresses](https://collectivecontent.agency/tag/mattresses/)
- [apostrophes](https://collectivecontent.agency/tag/apostrophes/)
- [Dave Barry](https://collectivecontent.agency/tag/dave-barry/)
- [greengrocer](https://collectivecontent.agency/tag/greengrocer/)
- [Simon Griffin](https://collectivecontent.agency/tag/simon-griffin/)
- [creativity](https://collectivecontent.agency/tag/creativity/)
- [cross pollination](https://collectivecontent.agency/tag/cross-pollination/)
- [innovation](https://collectivecontent.agency/tag/innovation/)
- [multidisciplinary](https://collectivecontent.agency/tag/multidisciplinary/)
- [comma](https://collectivecontent.agency/tag/comma/)
- [hyphen](https://collectivecontent.agency/tag/hyphen/)
- [essential content marketing links](https://collectivecontent.agency/tag/essential-content-marketing-links/)
- [documenting](https://collectivecontent.agency/tag/documenting/)
- [Fjord Trends](https://collectivecontent.agency/tag/fjord-trends/)
- [Gary V](https://collectivecontent.agency/tag/gary-v/)
- [Gary Vaynerchuk](https://collectivecontent.agency/tag/gary-vaynerchuk/)
- [vulnerability](https://collectivecontent.agency/tag/vulnerability/)
- [content inventory](https://collectivecontent.agency/tag/content-inventory/)
- [audiences](https://collectivecontent.agency/tag/audiences/)
- [job titles](https://collectivecontent.agency/tag/job-titles/)
- [Lastminute.com](https://collectivecontent.agency/tag/lastminute-com/)
- [strategy](https://collectivecontent.agency/tag/strategy/)
- [trends](https://collectivecontent.agency/tag/trends/)
- [choosing an agency](https://collectivecontent.agency/tag/choosing-an-agency/)
- [references](https://collectivecontent.agency/tag/references/)
- [chicago manual of style](https://collectivecontent.agency/tag/chicago-manual-of-style/)
- [IoT](https://collectivecontent.agency/tag/iot/)
- [said](https://collectivecontent.agency/tag/said/)
- [decision-makers](https://collectivecontent.agency/tag/decision-makers/)
- [ACES](https://collectivecontent.agency/tag/aces/)
- [house style](https://collectivecontent.agency/tag/house-style/)
- [IEEE](https://collectivecontent.agency/tag/ieee/)
- [style guide](https://collectivecontent.agency/tag/style-guide/)
- [The Economist](https://collectivecontent.agency/tag/the-economist/)
- [The Guardian/Observer](https://collectivecontent.agency/tag/the-guardianobserver/)
- [ABM](https://collectivecontent.agency/tag/abm/)
- [account-based marketing](https://collectivecontent.agency/tag/account-based-marketing/)
- [affari media](https://collectivecontent.agency/tag/affari-media/)
- [audience engagement](https://collectivecontent.agency/tag/audience-engagement/)
- [GDPR](https://collectivecontent.agency/tag/gdpr/)
- [content programme](https://collectivecontent.agency/tag/content-programme/)
- [repurposing content](https://collectivecontent.agency/tag/repurposing-content/)
- [start-up](https://collectivecontent.agency/tag/start-up/)
- [content marketing strategy](https://collectivecontent.agency/tag/content-marketing-strategy/)
- [image rights](https://collectivecontent.agency/tag/image-rights/)
- [cloud computing](https://collectivecontent.agency/tag/cloud-computing/)
- [hybrid IT](https://collectivecontent.agency/tag/hybrid-it/)
- [on-prem](https://collectivecontent.agency/tag/on-prem/)
- [on-premise](https://collectivecontent.agency/tag/on-premise/)
- [on-premises](https://collectivecontent.agency/tag/on-premises/)
- [communication](https://collectivecontent.agency/tag/communication/)
- [freelancing](https://collectivecontent.agency/tag/freelancing/)
- [content marketing trends](https://collectivecontent.agency/tag/content-marketing-trends/)
- [interactive](https://collectivecontent.agency/tag/interactive/)
- [banner blindness](https://collectivecontent.agency/tag/banner-blindness/)
- [content marketing business case](https://collectivecontent.agency/tag/content-marketing-business-case/)
- [data visualisation](https://collectivecontent.agency/tag/data-visualisation/)
- [dataviz](https://collectivecontent.agency/tag/dataviz/)
- [pie charts](https://collectivecontent.agency/tag/pie-charts/)
- [travel](https://collectivecontent.agency/tag/travel/)
- [reality](https://collectivecontent.agency/tag/reality/)
- [resonating](https://collectivecontent.agency/tag/resonating/)
- [stock photos](https://collectivecontent.agency/tag/stock-photos/)
- [high-value accounts](https://collectivecontent.agency/tag/high-value-accounts/)
- [marketing trends](https://collectivecontent.agency/tag/marketing-trends/)
- [dependability](https://collectivecontent.agency/tag/dependability/)
- [reliability](https://collectivecontent.agency/tag/reliability/)
- [customer journey](https://collectivecontent.agency/tag/customer-journey/)
- [CX](https://collectivecontent.agency/tag/cx/)
- [Instagram Stories](https://collectivecontent.agency/tag/instagram-stories/)
- [landing pages](https://collectivecontent.agency/tag/landing-pages/)
- [short-form](https://collectivecontent.agency/tag/short-form/)
- [processes](https://collectivecontent.agency/tag/processes/)
- [quality control](https://collectivecontent.agency/tag/quality-control/)
- [personalisation](https://collectivecontent.agency/tag/personalisation/)
- [personalised content](https://collectivecontent.agency/tag/personalised-content/)
- [B2B content marketing](https://collectivecontent.agency/tag/b2b-content-marketing/)
- [C-suite](https://collectivecontent.agency/tag/c-suite/)
- [podcasting](https://collectivecontent.agency/tag/podcasting/)
- [clarity](https://collectivecontent.agency/tag/clarity/)
- [commas](https://collectivecontent.agency/tag/commas/)
- [remote working](https://collectivecontent.agency/tag/remote-working/)
- [co-working](https://collectivecontent.agency/tag/co-working/)
- [distributed working](https://collectivecontent.agency/tag/distributed-working/)
- [training](https://collectivecontent.agency/tag/training/)
- [working from home](https://collectivecontent.agency/tag/working-from-home/)
- [recruitment](https://collectivecontent.agency/tag/recruitment/)
- [content calendar](https://collectivecontent.agency/tag/content-calendar/)
- [content planning](https://collectivecontent.agency/tag/content-planning/)
- [insourcing](https://collectivecontent.agency/tag/insourcing/)
- [engagement marketing](https://collectivecontent.agency/tag/engagement-marketing/)
- [marketing content](https://collectivecontent.agency/tag/marketing-content/)
- [international](https://collectivecontent.agency/tag/international/)
- [as a service](https://collectivecontent.agency/tag/as-a-service/)
- [retainer](https://collectivecontent.agency/tag/retainer/)
- [copywriters](https://collectivecontent.agency/tag/copywriters/)
- [bad writing](https://collectivecontent.agency/tag/bad-writing/)
- [business-speak](https://collectivecontent.agency/tag/business-speak/)
- [english language](https://collectivecontent.agency/tag/english-language/)
- [orwell](https://collectivecontent.agency/tag/orwell/)
- [accessibility](https://collectivecontent.agency/tag/accessibility/)
- [brand message](https://collectivecontent.agency/tag/brand-message/)
- [unique service proposition](https://collectivecontent.agency/tag/unique-service-proposition/)
- [user experience](https://collectivecontent.agency/tag/user-experience/)
- [website usability](https://collectivecontent.agency/tag/website-usability/)
- [graphic design](https://collectivecontent.agency/tag/graphic-design/)
- [graphics](https://collectivecontent.agency/tag/graphics/)
- [visual appeal](https://collectivecontent.agency/tag/visual-appeal/)
- [George Orwell](https://collectivecontent.agency/tag/george-orwell/)
- [Jeff Bezos](https://collectivecontent.agency/tag/jeff-bezos/)
- [Tinder](https://collectivecontent.agency/tag/tinder/)
- [useful content](https://collectivecontent.agency/tag/useful-content/)
- [video marketing](https://collectivecontent.agency/tag/video-marketing/)
- [content audience](https://collectivecontent.agency/tag/content-audience/)
- [content channels](https://collectivecontent.agency/tag/content-channels/)
- [content plan](https://collectivecontent.agency/tag/content-plan/)
- [content purpose](https://collectivecontent.agency/tag/content-purpose/)
- [content schedule](https://collectivecontent.agency/tag/content-schedule/)
- [pillars and topics](https://collectivecontent.agency/tag/pillars-and-topics/)
- [topical content](https://collectivecontent.agency/tag/topical-content/)
- [2020](https://collectivecontent.agency/tag/2020/)
- [contact pages](https://collectivecontent.agency/tag/contact-pages/)
- [CTAs](https://collectivecontent.agency/tag/ctas/)
- [gated content](https://collectivecontent.agency/tag/gated-content/)
- [voice search](https://collectivecontent.agency/tag/voice-search/)
- [attracting leads](https://collectivecontent.agency/tag/attracting-leads/)
- [content marketing metrics](https://collectivecontent.agency/tag/content-marketing-metrics/)
- [customer loyalty](https://collectivecontent.agency/tag/customer-loyalty/)
- [online media](https://collectivecontent.agency/tag/online-media/)
- [paywalls](https://collectivecontent.agency/tag/paywalls/)
- [value exchange](https://collectivecontent.agency/tag/value-exchange/)
- [white papers](https://collectivecontent.agency/tag/white-papers/)
- [Accenture](https://collectivecontent.agency/tag/accenture/)
- [audio content](https://collectivecontent.agency/tag/audio-content/)
- [consultancies](https://collectivecontent.agency/tag/consultancies/)
- [EDM](https://collectivecontent.agency/tag/edm/)
- [email marketing](https://collectivecontent.agency/tag/email-marketing/)
- [AI](https://collectivecontent.agency/tag/ai/)
- [analyst forecasts](https://collectivecontent.agency/tag/analyst-forecasts/)
- [AR](https://collectivecontent.agency/tag/ar/)
- [Artificial intelligence](https://collectivecontent.agency/tag/artificial-intelligence/)
- [augmented reality](https://collectivecontent.agency/tag/augmented-reality/)
- [automation](https://collectivecontent.agency/tag/automation/)
- [CIOs](https://collectivecontent.agency/tag/cios/)
- [data privacy](https://collectivecontent.agency/tag/data-privacy/)
- [internet of things](https://collectivecontent.agency/tag/internet-of-things/)
- [market data](https://collectivecontent.agency/tag/market-data/)
- [market outlooks](https://collectivecontent.agency/tag/market-outlooks/)
- [Tech Quarterly](https://collectivecontent.agency/tag/tech-quarterly/)
- [virtual reality](https://collectivecontent.agency/tag/virtual-reality/)
- [VR](https://collectivecontent.agency/tag/vr/)
- [which](https://collectivecontent.agency/tag/which/)
- [which or that](https://collectivecontent.agency/tag/which-or-that/)
- [writing tips](https://collectivecontent.agency/tag/writing-tips/)
- [Margaret Atwood](https://collectivecontent.agency/tag/margaret-atwood/)
- [republishing](https://collectivecontent.agency/tag/republishing/)
- [virtual pitches](https://collectivecontent.agency/tag/virtual-pitches/)
- [content brief](https://collectivecontent.agency/tag/content-brief/)
- [content project](https://collectivecontent.agency/tag/content-project/)
- [case studies](https://collectivecontent.agency/tag/case-studies/)
- [peer review](https://collectivecontent.agency/tag/peer-review/)
- [testimonials](https://collectivecontent.agency/tag/testimonials/)
- [user-generated content](https://collectivecontent.agency/tag/user-generated-content/)
- [apprentice](https://collectivecontent.agency/tag/apprentice/)
- [career](https://collectivecontent.agency/tag/career/)
- [Zoom](https://collectivecontent.agency/tag/zoom/)