Our next ‘Sense-maker sessions: Content leaders’ episode, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street.

Anna tells us about her colourful career history as a journalist and columnist for titles including The Sydney Morning Herald, TIME and The New York Times, and her entry into thought leadership via McKinsey, where she was a Senior Editor and Thought Partner.

You’ll discover what she learnt as a journalist, how that complements working in B2B content, the importance of asking the right questions and more. And you’ll get a look inside how thought leadership functions work in a bank that has a legacy going back to the 18th century.