This is a real ‘lessons learned’ Sense-maker session.You might expect that from #Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. She was early to thought leadership (being at Forbes at a pivotal stage in the discipline’s development), for example.And in this episode, filmed at Video City Production Studios in Philadelphia, she talks much sense about trends in research and the use of AI, and shares what makes her tick.This podcast is brought to you in partnership with High Beam Global (HBG), a full-service market research firm.