Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with #Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, #Anthony Marshall sat down with MD #Tony Hallett for an animated and insightful discussion of the discipline he spearheads. The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. This is a must-watch session for content professionals who want to fast track through 20-plus years of learning at IBM to get Anthony’s lessons and insights straight from the source. And, you’ll get to see Anthony set Tony straight in their discussion of how much of a CEO’s time spent consuming content is noteworthy. Brought to you in partnership with High Beam Global, a full-service market research firm. This is the Collective Content Podcast: Sense-maker sessions. Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett for an animated and insightful discussion of the discipline he spearheads. The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. This is a must-watch session for content professionals who want to fast track through 20-plus years of learning at IBM to get Anthony’s lessons and insights straight from the source. And, you’ll get to see Anthony set Tony straight in their discussion of how much of a CEO’s time spent consuming content is noteworthy. Brought to you in partnership with High Beam Global, a full-service market research firm. This is the Collective Content Podcast: Sense-maker sessions.