Kicking off our third season, CC MD Tony Hallett sat down with Liz Bolshaw, Global Content Strategist and Editorial Lead at EY. Her incredible career journey spans book publishing, journalism, consulting and so much more.

We cover the different expectations that the producers and consumers of content have, the Global Thought Leadership Institute’s ‘Promise and Peril’ report, thought leadership as an anchor for trust in uncertain times and why ‘relevance’ is fast-becoming the fourth ‘R’ in content (alongside reputation, relationships and revenue).

Find out where Liz thinks thought leadership is headed next.