Sense-maker sessions
Conversations with content leaders
Sense-maker sessions are your gateway to the people at the very top of content and thought leadership. Each episode features candid, in-person conversations with senior leaders from global B2B tech, telecoms and professional services firms, offering strategic insights and real-world lessons about research, content creation and audience engagement. Tune in for a masterclass in content, where you'll find out what works, what's changing and what's next in the business of content.
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Latest episodes
Sense-maker sessions 2.6: Anthony Marshall, IBM Institute for Business Value
Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with #Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett for an animated and insightful discussion of the discipline he spearheads.
21/01/2026
Sense-maker sessions 2.4: Anna Bernasek, State Street
Our next ‘Sense-maker sessions: Content leaders’ episode, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street.
07/01/2026
Sense-maker sessions 2.3: Francis Hintermann, Accenture
This episode of ‘Sense-maker sessions: Content leaders’ introduces you to the legendary @Francis Hintermann, Accenture Growth & Strategy – Global Managing Executive Director of Accenture Research. With a 27+ year career at Accenture, now leading its research and thought leadership endeavours, it’d be hard to find a more experienced content leader than Francis.
17/12/2025
Sense-maker sessions 2.2: Josselyn Simpson, Heidrick & Struggles
In this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, global editorial director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and more.
10/12/2025
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Sense-maker sessions host
Tony Hallett
Tony Hallett is a former journalist and experienced interviewer and is also the founder of London-based Collective Content, the content agency behind the Sense-maker sessions podcast series. Tony and his team have been helping global B2B technology, telecommunications and professional services companies to develop meaningful conversations since 2012. They specialise in insightful and actionable content, with a deep focus on building 'trust through understanding' – the same philosophy that underpins the podcast series.
Sense-maker sessions producer
Daine Lindsay
Daine Lindsay is the producer of Sense-maker sessions. His sharp ear for meaningful storytelling helps bring out the authenticity and insightful viewpoints from each podcast conversation with leading content voices. He is an experienced podcast producer and videographer who also creates compelling visual and audio content for Collective Content and its clients.
FAQs
Sense-maker sessions connect you to the people shaping the future of content. In each episode, we share frank conversations with content leaders from leading global B2B tech, telecoms and professional services firms to explore what truly drives the best content and thought leadership today. Whether you're a seasoned content strategist or starting out, you'll gain practical takeaways and fresh perspectives on how to create the right content for your audiences and raise your content game.
Each Sense-maker session episode offers valuable insights from a content leader at the top of their field. Whether you are a content leader yourself or a content professional, marketer or strategist who aspires to lead, this podcast is for you. Tune in if you're curious about research and thought leadership, want to sharpen your strategic thinking or simply wish to stay ahead of industry trends.
You can listen to the Sense-maker sessions podcast directly from our podcast web page or on your favourite podcast channels, including Amazon Music & Audible, Apple Podcasts, Player FM, Podbean, Podchaser, Spotify and YouTube.
We welcome your input and ideas. If you would like to submit feedback on an episode or want to suggest a topic or guest to appear in the series, send us an email and we'll get back to you.
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