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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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Brenner on: hero content, villain banners

By Tony Hallett / November 7, 2016

“If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP…

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Death of display ads? Never say never

By Tony Hallett / October 6, 2016

This post first appeared on 22 September 2015.  A while back I asked my team at the large online publisher I worked at to imagine how the business would function…

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Ad blocking – scaring the hell out of some in media and marketing

By Tony Hallett / June 2, 2015

Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…

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Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett / June 26, 2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

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Hey Yahoo – it’s native not naïve advertising

By Tony Hallett / October 23, 2013

Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second…

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Native ads and The Atlantic

By Tony Hallett / January 21, 2013

Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The…

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Content’s secret weapon – shelf-life

By Tony Hallett / June 17, 2012

Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…

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Spotify striving for advertising without ads

By Tony Hallett / April 24, 2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

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