11 essential content marketing links from Q2 21

By Tony Hallett 07/01/2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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Written By Tony Hallett01/07/2021
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Brenner on: hero content, villain banners

By Tony Hallett 11/07/2016

“If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP…

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Written By Tony Hallett07/11/2016
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Death of display ads? Never say never

By Tony Hallett 10/06/2016

This post first appeared on 22 September 2015.  A while back I asked my team at the large online publisher I worked at to imagine how the business would function…

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Written By Tony Hallett06/10/2016
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Ad blocking – scaring the hell out of some in media and marketing

By Tony Hallett 06/02/2015

Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…

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Written By Tony Hallett02/06/2015
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Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett 06/26/2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

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Written By Tony Hallett26/06/2014
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Hey Yahoo – it’s native not naïve advertising

By Tony Hallett 10/23/2013

Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second…

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Written By Tony Hallett23/10/2013
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Native ads and The Atlantic

By Tony Hallett 01/21/2013

Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The…

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Written By Tony Hallett21/01/2013
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Content’s secret weapon – shelf-life

By Tony Hallett 06/17/2012

Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…

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Written By Tony Hallett17/06/2012
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Spotify striving for advertising without ads

By Tony Hallett 04/24/2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

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Written By Tony Hallett24/04/2012
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