AI hallucinations

Closeup of a human hand shaking a dog's paw, with dog gazing up at the human, who can't be seen. (Photo by Fabian Gieske on Unsplash)

Connecting with prospects online is a challenge… but the biggest test is maintaining trust

By Shirley Siluk 09/09/2025

In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s…

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Written By Shirley Siluk09/09/2025
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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell 10/30/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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Written By Eve Michell30/10/2023
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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