Amazon's efficient storytelling

By Tony Hallett / June 21, 2017

It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…

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Amazon as social network and content marketing hub

By Tony Hallett / June 17, 2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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NEW E-book: Everything in Moderation – How to chair, moderate and otherwise lead events

By Aled Herbert / March 2, 2012

We’re really proud to announce that Collective Content is the publisher of a new e-book, priced at just £2.50/$3.99, aimed at anyone with speaking and moderating duties at live events.…

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