AOP

Sponsored content and UK publishers

By Tony Hallett / October 15, 2012

We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…

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Content services – publishers’ opportunity

By Tony Hallett / October 1, 2012

What do you tell online publishers about content marketing opportunities? I had that dilemma at a presentation to the Association of Online Publishers (@ukaop) event last week. The biggest thing…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / March 26, 2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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Content always core – some quick #aopb2b thoughts

By Tony Hallett / March 14, 2012

Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…

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The business end of B2B media

By Tony Hallett / February 8, 2012

Businesses buying and selling from and to each other, something that has happened for millennia, can appear overly complicated these days. That’s my take on how it feels in circles…

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