Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Which companies don’t need to use content marketing? Apple and…

By Tony Hallett / September 9, 2013

Last week we noticed a piece on Econsultancy calling Apple the “worst content marketer in the world” and it got us thinking, especially when read in tandem with a follow-up saying…

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Amazon as social network and content marketing hub

By Tony Hallett / June 17, 2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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