Content audits – whaddya got?

By Tony Hallett / 22/03/2013

One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…

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How to re-use archive content – 4 tips

By Tony Hallett / 13/06/2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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