authenticity

Ghostwriting content? Gotta keep it real

By Tony Hallett / June 13, 2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Stock images, authenticity and journalism

By Tony Hallett / July 27, 2018

I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…

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Your key to creativity: Documenting and vulnerability

By Tony Hallett / April 6, 2017

Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of…

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Alternatives to bad stock images

By Tony Hallett / October 14, 2015

Are there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on…

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Do you need a ghostwriter or an editor?

By Tony Hallett / March 27, 2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / January 16, 2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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