Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

By Becky Thompson / 01/11/2023

Onboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…

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Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

By Daine Lindsay / 01/11/2023

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…

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Women designing a webpage on a whiteboard. Photo by Christina @ wocintechchat.com on Unsplash

What to believe about a content agency’s marketing

By Julian Heathcote / 02/08/2023

Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…

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11 essential content marketing links from Q4 21

By Tony Hallett / 05/01/2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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11 essential content marketing links from Q1 21

By Collective Content Team / 30/03/2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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11 essential content marketing links from Q2 20

By Tony Hallett / 25/06/2020

1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…

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11 essential content marketing links from Q3 19

By Tony Hallett / 30/09/2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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That was not a good hot dog

By Aled Herbert / 08/05/2019

It was the kind of beautiful, clear day when everything seemed just right. My friend and I had been out for a walk, doing a bit of catching up. We…

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11 essential content marketing links from Q1 19

By Tony Hallett / 17/03/2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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11 essential content marketing links from Q3 18

By Tony Hallett / 27/09/2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / 19/04/2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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