11 essential content marketing links from Q1 18

By Tony Hallett / 28/03/2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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11 essential content marketing links from Q4 17

By Tony Hallett / 02/01/2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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11 essential content marketing links for Q3 17

By Tony Hallett / 28/09/2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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What is… editing?

By Shirley Siluk / 18/09/2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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How to… run a content audit

By Aled Herbert / 27/07/2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

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11 essential content marketing links for Q2 17

By Tony Hallett / 28/06/2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

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The hunt for the B2B influencers

By Tony Hallett / 19/01/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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Why editorial calendars are essential in content marketing

By Aled Herbert / 22/11/2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / 15/11/2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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Don’t let perfection be your content marketing enemy

By Tony Hallett / 14/11/2016

Practice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…

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What we look for when we look for writers

By Tony Hallett / 06/09/2016

I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…

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