In the field of B2B technology marketing we frequently come across the concept of the ‘IT decision-maker’, closely followed by the ‘business decision-maker’ – or the ITDM and BDM. Sure,…
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This post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…
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I’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
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This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…
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We’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…
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‘Tell, don’t sell.’ It’s is a phrase you’ll hear a lot on our blogs here on Collective Content. And for good reason. The ‘tell’ is about stories and how to…
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One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…
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Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
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Many brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…
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A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
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How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
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I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…
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