B2B is embracing content marketing [infographic]

By Tony Hallett / 07/07/2012

The following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise…

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Content’s secret weapon – shelf-life

By Tony Hallett / 17/06/2012

Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…

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Branded content lessons from B2C and B2B

By Aled Herbert / 29/05/2012

I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…

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Collectivist #3: Content creator

By Tony Hallett / 30/03/2012

It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / 26/03/2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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Content always core – some quick #aopb2b thoughts

By Tony Hallett / 14/03/2012

Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…

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Content marketing on the up – stats

By Tony Hallett / 12/02/2012

Nice, brief summary about the rise of content marketing.

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What time of the week should I publish?

By Tony Hallett / 12/02/2012

Here’s what should govern when you post content. This applies whether you’re a professional editor working in the media, a blogger or publishing other content for brands out of a…

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The business end of B2B media

By Tony Hallett / 08/02/2012

Businesses buying and selling from and to each other, something that has happened for millennia, can appear overly complicated these days. That’s my take on how it feels in circles…

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The rise of content marketing in B2B

By Tony Hallett / 23/01/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Launch time

By Tony Hallett / 03/01/2012

Isn’t it customary to say what a journey it’s been to get to this stage, to get to the first blog post kicking off a new business? For a company…

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