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Brenner on: hero content, villain banners

By Tony Hallett / November 7, 2016

“If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP…

Content marketing embraced by 93% of marketers

By Tony Hallett / October 8, 2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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