blog

11 essential content marketing links from Q1 21

By Collective Content Team / March 30, 2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

Read More

The hidden pitfalls of repurposing content

By Tony Hallett / November 22, 2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

Read More

How to… develop a style guide

By Shirley Siluk / October 25, 2017

Do a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites,…

Read More

4 audiences for your content audit

By Tony Hallett / October 10, 2017

Who consumes a content audit? The reason I ask is that how to do a content audit is now pretty well documented (including by us) – but I’ve never seen…

Read More

11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

Read More

What is… editing?

By Shirley Siluk / September 18, 2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

Read More

How to… ghostwrite

By Tony Hallett / September 11, 2017

WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…

Read More

One question to ask your would-be content agency

By Tony Hallett / August 7, 2017

Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…

Read More

How to… run a content audit

By Aled Herbert / July 27, 2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

Read More

11 essential content marketing links for Q2 17

By Tony Hallett / June 28, 2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

Read More

What’s in a job title?

By Tony Hallett / June 22, 2017

I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…

Read More
Top