Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

By Becky Thompson / 01/11/2023

Onboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…

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11 essential content marketing links from Q1 21

By Collective Content Team / 30/03/2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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The hidden pitfalls of repurposing content

By Tony Hallett / 22/11/2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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How to… develop a style guide

By Shirley Siluk / 25/10/2017

Do a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites,…

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4 audiences for your content audit

By Tony Hallett / 10/10/2017

Who consumes a content audit? The reason I ask is that how to do a content audit is now pretty well documented (including by us) – but I’ve never seen…

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11 essential content marketing links for Q3 17

By Tony Hallett / 28/09/2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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What is… editing?

By Shirley Siluk / 18/09/2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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How to… ghostwrite

By Tony Hallett / 11/09/2017

WHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…

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One question to ask your would-be content agency

By Tony Hallett / 07/08/2017

Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…

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How to… run a content audit

By Aled Herbert / 27/07/2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

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11 essential content marketing links for Q2 17

By Tony Hallett / 28/06/2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

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