blogging

Our persona #2 – small business owners

By Aled Herbert 07/09/2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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Written By Aled Herbert09/07/2012
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The only reason you need NOT to kill a corporate blog

By Tony Hallett 05/11/2012

Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live). You might not guess…

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Written By Tony Hallett11/05/2012
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Blog post written – now do these 12 things

By Tony Hallett 04/30/2012

Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…

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Written By Tony Hallett30/04/2012
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‘Unpublish’ and be damned!

By Tony Hallett 04/17/2012

The Columbia Journalism Review carried a good piece last week (good reader comments too) about ‘unpublishing’ requests that are coming in to media owners. I write unpublishing that way because…

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Written By Tony Hallett17/04/2012
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Maslow’s Hierarchy of [Social Media] Needs

By Tony Hallett 04/13/2012

You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…

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Written By Tony Hallett13/04/2012
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Pay-per-click journalism

By Tony Hallett 02/19/2012

We were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression. Those that wanted to know…

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Written By Tony Hallett19/02/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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