Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…
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What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…
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Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…
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This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…
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Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…
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Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…
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We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…
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Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…
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