Content test – what’s your organisation’s idea of ‘news’?

By Tony Hallett / July 8, 2015

Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…

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Blog, feature or avoid? How to get the right content mix

By Andy McCue / May 19, 2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Do you need a ghostwriter or an editor?

By Tony Hallett / March 27, 2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / January 16, 2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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The number one problem with corporate blogs

By Tony Hallett / November 7, 2012

Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…

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When to date-stamp a blog post

By Tony Hallett / October 22, 2012

Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Blog post written – now do these 12 things

By Tony Hallett / April 30, 2012

Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…

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