blogs

Content test – what’s your organisation’s idea of ‘news’?

By Tony Hallett / July 8, 2015

Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…

Read More

Blog, feature or avoid? How to get the right content mix

By Andy McCue / May 19, 2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

Read More

Do you need a ghostwriter or an editor?

By Tony Hallett / March 27, 2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

Read More

What is ‘authenticity’ in blogging and social media?

By Tony Hallett / January 16, 2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

Read More

The number one problem with corporate blogs

By Tony Hallett / November 7, 2012

Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…

Read More

When to date-stamp a blog post

By Tony Hallett / October 22, 2012

Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…

Read More

Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

Read More

Blog post written – now do these 12 things

By Tony Hallett / April 30, 2012

Actually, you don’t have to do these dozen things to every post, all the time. But we love this infographic – clarity in a world of cluttered infographics – and…

Read More
Top