brand journalism

Got a content team? Doesn’t make you a newsroom

By Tony Hallett / November 17, 2016

This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…

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PR’s acceptance of brand content uneven – report

By Tony Hallett / April 21, 2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

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Make your brand content ‘Google News’ good

By Tony Hallett / March 30, 2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

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Ethics codes, unions and the changing nature of content

By Tony Hallett / March 24, 2015

What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…

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Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert / March 4, 2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

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Copywriter v journalist – be sure of the difference

By Andy McCue / November 10, 2014

In the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…

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Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett / May 1, 2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

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Should Google News feature brand content?

By Tony Hallett / April 17, 2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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Newsrooms aren’t for every brand

By Tony Hallett / February 28, 2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

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Define content marketing – without getting lost in the jargon

By Tony Hallett / March 21, 2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

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