brand journalism

Got a content team? Doesn’t make you a newsroom

By Tony Hallett 11/17/2016

This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…

Read More
Written By Tony Hallett17/11/2016
Read More

PR’s acceptance of brand content uneven – report

By Tony Hallett 04/21/2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

Read More
Written By Tony Hallett21/04/2016
Read More

Make your brand content ‘Google News’ good

By Tony Hallett 03/30/2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

Read More
Written By Tony Hallett30/03/2015
Read More

Ethics codes, unions and the changing nature of content

By Tony Hallett 03/24/2015

What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…

Read More
Written By Tony Hallett24/03/2015
Read More

Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert 03/04/2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

Read More
Written By Aled Herbert04/03/2015
Read More

Copywriter v journalist – be sure of the difference

By Aled Herbert 11/10/2014

In the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…

Read More
Written By Aled Herbert10/11/2014
Read More

Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett 05/01/2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

Read More
Written By Tony Hallett01/05/2013
Read More

Should Google News feature brand content?

By Tony Hallett 04/17/2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

Read More
Written By Tony Hallett17/04/2013
Read More

Newsrooms aren’t for every brand

By Tony Hallett 02/28/2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

Read More
Written By Tony Hallett28/02/2013
Read More

Define content marketing – without getting lost in the jargon

By Tony Hallett 03/21/2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

Read More
Written By Tony Hallett21/03/2012
Read More

Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

Top