brand journalism
Got a content team? Doesn’t make you a newsroom
This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…
Read MorePR’s acceptance of brand content uneven – report
PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…
Read MoreMake your brand content ‘Google News’ good
How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
Read MoreWhat role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…
Read MoreEvery year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
Read MoreIn the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…
Read MoreHave you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…
Read MoreShould Google News feature brand content?
Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…
Read MoreNewsrooms aren’t for every brand
There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…
Read MoreHere’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…
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