brand publishing

11 essential content marketing links from Q4 18

By Tony Hallett / December 20, 2018

1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…

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Red Bull’s Mateschitz on: brands as publishers

By Tony Hallett / November 1, 2016

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull  Today’s quotation comes not from a marketer but from a company leader (who also happens…

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Why trust is everything for brand content

By Tony Hallett / October 25, 2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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Death of display ads? Never say never

By Tony Hallett / October 6, 2016

This post first appeared on 22 September 2015.  A while back I asked my team at the large online publisher I worked at to imagine how the business would function…

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11 best content marketing links (Q2 16)

By Tony Hallett / July 19, 2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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11 best content marketing stories (Q1 15)

By Tony Hallett / March 4, 2015

1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for…

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Fact checking – a vital newsroom lesson for brand publishers

By Andy McCue / May 12, 2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

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Contacts books and content marketing – we need to talk

By Andy McCue / February 20, 2014

A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…

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New Microsoft CEO – a brand storytelling win

By Tony Hallett / February 6, 2014

Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…

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Non-media media owners – their rise and rise

By Tony Hallett / November 21, 2012

Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…

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