brand publishing
11 essential content marketing links from Q4 18
1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
Read MoreRed Bull’s Mateschitz on: brands as publishers
“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens…
Read MoreWhy trust is everything for brand content
This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…
Read MoreDeath of display ads? Never say never
This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function…
Read More11 best content marketing links (Q2 16)
What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
Read MoreApple as media gatekeeper
Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…
Read MoreIt was saddening yesterday to read about GigaOm, another well-known publication in the tech sector, shutting its doors. It leaves a good number of talented journalists looking for their next…
Read More11 best content marketing stories (Q1 15)
1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for…
Read MoreIf you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…
Read MoreA great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
Read MoreNew Microsoft CEO – a brand storytelling win
Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…
Read MoreNon-media media owners – their rise and rise
Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
Let’s talk about content
Sign up to our newsletters for either monthly or quarterly updates on all things tech and content marketing.