Staffing publisher studios

By Tony Hallett / October 25, 2016

Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…

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April Fools’ stories – 4 blunders to avoid

By Tony Hallett / March 31, 2014

Many brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…

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