case study

A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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The rise of content marketing in B2B

By Tony Hallett 01/23/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Written By Tony Hallett23/01/2012
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

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