case study

A box of VHS tapes with some scattered on the floor.

What is a use case and when you should use one?

By Bill Clark 08/22/2025

What is a use case? Don’t search it, don’t run your AI, just off the top of your head. If you’re like us at Collective Content, you’ve spent years reading…

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Written By Bill Clark22/08/2025
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A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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The rise of content marketing in B2B

By Tony Hallett 01/23/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Written By Tony Hallett23/01/2012
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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