Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…
Read More
Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
Read More
If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known…
Read More
Since Google rolled out AI Overviews at the top of its search results page, many organisations have reported steep drops in search engine-generated traffic to their websites. What’s more, growing…
Read More
1. UK science teachers using GenAI reduce lesson planning time by 31% A study comparing GenAI user and non-GenAI user groups found that ChatGPT-assisted teachers saved an average of 25.3…
Read More
Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…
Read More
1. Few people use GenAI for news updates, but many expect big impacts on journalism An online YouGov survey about the use of GenAI in journalism found that 5 per…
Read More
1. ECRI names top 10 healthtech hazards for 2024 With more people using devices for medical care at home, there’s a large risk of not knowing how to use such…
Read More
1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…
Read More
1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…
Read More
1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…
Read More
Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.