ChatGPT
1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…
Read MoreGenerative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is perhaps the most significant disruptor in marketing of this decade. Since…
Read MoreGenerative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
Read More1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…
Read MoreWhat does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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