ChatGPT

Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / November 2, 2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / October 30, 2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is perhaps the most significant disruptor in marketing of this decade. Since…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / September 27, 2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk / September 20, 2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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11 best content marketing links Q2 23

By Tony Hallett / July 3, 2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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