1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…
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Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is perhaps the most significant disruptor in marketing of this decade. Since…
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Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…
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What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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