ChatGPT

Three groups of icons representing people have shapes travelling between them and a page in the middle of the image. The page is a simple rectangle with straight lines representing data. The shapes traveling towards the page are irregular and in squiggly bands.

Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

By Collective Content Team / 29/10/2024

Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…

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Computer chip with AI written on it sitting on a circuit board. Photo by Igor Omilaev on Unsplash.

Essential AI insights from Q2 24

By Eve Michell / 03/07/2024

1. Few people use GenAI for news updates, but many expect big impacts on journalism An online YouGov survey about the use of GenAI in journalism found that 5 per…

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Young woman giving herself an insulin injection. Photo by Sweet Life on Unsplash

Essential healthcare insights from Q1 24

By Shirley Siluk / 29/04/2024

1. ECRI names top 10 healthtech hazards for 2024 With more people using devices for medical care at home, there’s a large risk of not knowing how to use such…

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Human hand touching a robotic hand

Essential AI insights from Q4 23

By Eve Michell / 09/02/2024

1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / 07/02/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / 02/11/2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / 30/10/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / 27/09/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk / 20/09/2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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11 best content marketing links Q2 23

By Tony Hallett / 03/07/2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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