One question to ask your would-be content agency

By Tony Hallett / August 7, 2017

Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…

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How we charge for content

By Tony Hallett / December 7, 2016

Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…

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When a sales pitch can help content marketing

By Tony Hallett / November 23, 2016

This post was first published on 30 September 2013. We spoke briefly last time about educating clients about the benefits of content marketing (because lack of education is the biggest…

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Which projects to take? 9 questions to ask yourself

By Tony Hallett / February 3, 2016

If you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown…

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What is the biggest blocker to content marketing uptake?

By Tony Hallett / September 19, 2013

We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Our persona #3: Publishers

By Aled Herbert / July 16, 2012

So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…

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Content marketing – a single definition?

By Tony Hallett / April 17, 2012

A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…

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