clients
1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
Read MoreDue diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…
Read MoreAgencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…
Read MoreThis post was first published on 30 September 2013. We spoke briefly last time about educating clients about the benefits of content marketing (because lack of education is the biggest…
Read MoreIf you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown…
Read MoreWe often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…
Read MoreWe are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…
Read MoreSo far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
Read MoreA quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…
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