1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
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Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…
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Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…
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This post was first published on 30 September 2013. We spoke briefly last time about educating clients about the benefits of content marketing (because lack of education is the biggest…
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If you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown…
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We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…
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We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…
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So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
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A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…
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