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Why a good brief can save you from a world of pain

By Aled Herbert 06/29/2020

Getting quality content from an agency requires more than a brief email or call and keeping your fingers crossed. By not properly preparing the ground, you can discover that content…

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Written By Aled Herbert29/06/2020
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6 tips for writers pitching editors and agencies

By Tony Hallett 06/11/2018

Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…

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Written By Tony Hallett11/06/2018
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Who needs WriteNow – the new on-demand content service?

By Tony Hallett 10/25/2016

We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…

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Written By Tony Hallett25/10/2016
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What we look for when we look for writers

By Tony Hallett 09/06/2016

I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…

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Written By Tony Hallett06/09/2016
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Farm fresh content – naming names is important

By Tony Hallett 12/10/2015

Do you source your meat? From farm or even individual cow to dining room table, more and more people are concerned with their food’s supply chain. That makes sense. It’s…

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Written By Tony Hallett10/12/2015
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In-house or agency?

By Tony Hallett 09/09/2015

One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…

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Written By Tony Hallett09/09/2015
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How do you know if someone is a good writer?

By Tony Hallett 09/02/2015

How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…

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Written By Tony Hallett02/09/2015
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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