content audit
How to involve a content agency in your website redesign. And how not to.
There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
Read MoreHow COVID-19 is changing content
Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…
Read More11 essential content marketing links from Q4 17
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read MoreThe hidden pitfalls of repurposing content
You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
Read MoreHow to… run a content audit
What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
Read More“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…
Read MoreContent audits – whaddya got?
One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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