content audit

Brand design project with colour palettes

How to involve a content agency in your website redesign. And how not to.

By Aled Herbert 02/14/2023

There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…

Read More
Written By Aled Herbert14/02/2023
Read More

How COVID-19 is changing content

By Shirley Siluk 05/17/2021

Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…

Read More
Written By Shirley Siluk17/05/2021
Read More

11 essential content marketing links from Q4 17

By Tony Hallett 01/02/2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

Read More
Written By Tony Hallett02/01/2018
Read More

The hidden pitfalls of repurposing content

By Tony Hallett 11/22/2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

Read More
Written By Tony Hallett22/11/2017
Read More

How to… run a content audit

By Aled Herbert 07/27/2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

Read More
Written By Aled Herbert27/07/2017
Read More

Don't know what content you have? You're not alone

By Tony Hallett 09/26/2014

“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…

Read More
Written By Tony Hallett26/09/2014
Read More

Content audits – whaddya got?

By Tony Hallett 03/22/2013

One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…

Read More
Written By Tony Hallett22/03/2013
Read More

Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

Top
Collective Content
Overview

Cookies are small files that can contain information about you, your preferences, or your device. We use cookies on our website to make it work as expected and to gather certain types of information. Collective Content respects your right to privacy – you can choose not to allow some types of cookies

You can read our full cookie policy here: Cookie Policy

Our full privacy policy here: Privacy Policy

And our sites terms & conditions here: Terms & Conditions