Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…
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Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
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What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
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“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…
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One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…
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