content audit

How COVID-19 is changing content

By Shirley Siluk / May 17, 2021

Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…

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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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The hidden pitfalls of repurposing content

By Tony Hallett / November 22, 2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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How to… run a content audit

By Aled Herbert / July 27, 2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

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Don't know what content you have? You're not alone

By Tony Hallett / September 26, 2014

“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…

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Content audits – whaddya got?

By Tony Hallett / March 22, 2013

One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…

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