content marketing institute

11 essential content marketing links from Q4 21

By Tony Hallett / January 5, 2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Content marketing in 2015 – more growth but challenges ahead

By Andy McCue / October 8, 2014

B2B marketers plan to spend more on content marketing and produce more content over the next 12 months but they also face significant challenges in tracking and measuring its effectiveness.…

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