Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind,…
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How do you stand out in a world of AI mediocrity and, more broadly, B2B same-ness? Where in the world? Twenty years ago, I was five years into editing a weekly…
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I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make…
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Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
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In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s…
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Many content marketers today might not remember the early days of the web – the days before LinkedIn (founded in 2003) or, even farther back, Google (established in 1998). But…
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If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known…
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What is a use case? Don’t search it, don’t run your AI, just off the top of your head. If you’re like us at Collective Content, you’ve spent years reading…
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The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…
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We established the way we work when Collective Content mostly worked on written projects like case studies, blog posts, whitepapers and eBooks, guides and more that we did, and still…
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B2B folk, how do you measure your content? Funnily enough, if you’re one of the rare professionals who says, “We don’t”, you get a pass. For now. The worse answer…
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The devil is in the detail, they say. But sometimes it’s the good stuff you find in the detail – in work or play. I recently visited several universities with…
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