content marketing

A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Bill Clark / July 19, 2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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You’re gonna need a bigger boat

By Bill Clark / February 28, 2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Writers: Don’t fight skimmers and content skippers

By Tony Hallett / October 12, 2021

Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…

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11 essential content marketing links from Q3 21

By Tony Hallett / October 1, 2021

1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…

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Why Word beats Google Docs for our writers and editors

By Aled Herbert / July 19, 2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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11 essential content marketing links from Q2 21

By Tony Hallett / July 1, 2021

1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…

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11 essential content marketing links from Q1 21

By Collective Content Team / March 30, 2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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11 essential content marketing links from Q4 20

By Tony Hallett / January 4, 2021

1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…

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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / September 25, 2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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Getting to know you: Why we love working on retainer

By Aled Herbert / July 23, 2019

It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…

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11 essential content marketing links from Q1 19

By Tony Hallett / March 17, 2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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