We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
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I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…
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1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…
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1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
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Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
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Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
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Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
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1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
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As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
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1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
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As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
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