1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…
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1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…
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As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…
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It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…
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What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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There are several reasons why targeting people more individually can pay off. A one-size-fits-all approach is obviously quicker and cheaper, but personalising marketing material can ramp up the audience experience.…
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5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
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If there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in…
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The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…
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What are the newest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? Following on from the first post on…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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