content services

Why would a media company have a CCO?

By Tony Hallett / 15/02/2013

Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and…

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Do journalists and content marketing mix? Perhaps not

By Tony Hallett / 05/10/2012

Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM…

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Editorial as profit centre

By Tony Hallett / 02/10/2012

Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…

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