content services

Why would a media company have a CCO?

By Tony Hallett / 15/02/2013

Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and…

Read More

Do journalists and content marketing mix? Perhaps not

By Tony Hallett / 05/10/2012

Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM…

Read More

Editorial as profit centre

By Tony Hallett / 02/10/2012

Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…

Read More
Top