Content pollution: Tips for a greener content climate

By Zoe McNeill / 29/01/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

By Daine Lindsay / 01/11/2023

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…

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A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23

By Tony Hallett / 10/10/2023

1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…

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A blackboard with a three smiling faces and three tickboxes in a colomn. The first face in smiling and in green. The second is neutral in orange. The final is red and frowning. The first box is ticked. Image credit: Adrian from Pixabay

Podcast Episode 3 – Reputation

By Daine Lindsay / 02/10/2023

Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are…

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11 essential content marketing links from Q1 21

By Collective Content Team / 30/03/2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett / 28/11/2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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What is a… style guide?

By Shirley Siluk / 17/10/2016

Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…

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Introducing: WriteNow – the on-demand writing service

By Tony Hallett / 04/10/2016

We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…

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11 best content marketing links (Q2 16)

By Tony Hallett / 19/07/2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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A time when PR and content marketing work together…

By Tony Hallett / 05/05/2016

What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…

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What’s the definition of clickbait?

By Tony Hallett / 19/04/2016

We ask this because most definitions that we can find suck. At least the Wikipedia page about clickbait contains a line about ‘…especially at the expense of quality or accuracy’.…

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Have we reached Peak Content? No.

By Tony Hallett / 15/03/2016

To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…

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