content
Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
Read More“Oh yeah we do content too”
I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
Read MoreI recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…
Read MoreWhy do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
Read MoreHow do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…
Read MoreAttention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
Read MorePodcast Episode 5 – Onboarding
Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…
Read More11 essential content marketing links from Q3 23
1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
Read MorePodcast Episode 3 – Reputation
Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are…
Read More1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…
Read MoreJay Baer on: Content as fire, social as gasoline
“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert A while back, for a few years, it felt like everyone jumped on social media as…
Read MoreWhat is a… style guide?
Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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