content

A picture of a signpost with an icon of a hiker on it, pointing to the right.

It’s 2025! Time to refresh, reboot and rethink your thought leadership. 

By Andrew Smith 02/06/2025

Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…

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Written By Andrew Smith06/02/2025
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A screenshot from the video for Bohemian Like You by The Dandy Warhols. The caption reads "Oh yeah I wait tables too." The picture contains the band members playing music.

 “Oh yeah we do content too” 

By Tony Hallett 02/04/2025

I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…

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Written By Tony Hallett04/02/2025
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A photo of a British Airways plane in the sky.

Content sign-offs: 7 tips (and a story from BA190)

By Tony Hallett 01/30/2025

I recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…

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Written By Tony Hallett30/01/2025
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A large sign that reads "Understanding" in capitals against a light peach sky.

Research: Why clients work with Collective Content 

By Tony Hallett 01/22/2025

Why do your customers choose you?   This is one of the biggest questions in business. Companies that don’t know the answer are flying blind.  We always ask this question of…

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Written By Tony Hallett22/01/2025
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Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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Content pollution: Tips for a greener content climate

By Zoe McNeill 01/29/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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Written By Zoe McNeill29/01/2024
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Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

By Daine Lindsay 11/01/2023

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…

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Written By Daine Lindsay01/11/2023
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A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23

By Tony Hallett 10/10/2023

1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…

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Written By Tony Hallett10/10/2023
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A blackboard with a three smiling faces and three tickboxes in a colomn. The first face in smiling and in green. The second is neutral in orange. The final is red and frowning. The first box is ticked. Image credit: Adrian from Pixabay

Podcast Episode 3 – Reputation

By Daine Lindsay 10/02/2023

Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are…

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Written By Daine Lindsay02/10/2023
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11 essential content marketing links from Q1 21

By Collective Content Team 03/30/2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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Written By Collective Content Team30/03/2021
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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett 11/28/2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Written By Tony Hallett28/11/2016
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What is a… style guide?

By Shirley Siluk 10/17/2016

Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…

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Written By Shirley Siluk17/10/2016
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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