11 essential content marketing links from Q1 21

By Collective Content Team / March 30, 2021

1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…

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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett / November 28, 2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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What is a… style guide?

By Shirley Siluk / October 17, 2016

Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…

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Introducing: WriteNow – the on-demand writing service

By Tony Hallett / October 4, 2016

We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…

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11 best content marketing links (Q2 16)

By Tony Hallett / July 19, 2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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A time when PR and content marketing work together…

By Tony Hallett / May 5, 2016

What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…

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What’s the definition of clickbait?

By Tony Hallett / April 19, 2016

We ask this because most definitions that we can find suck. At least the Wikipedia page about clickbait contains a line about ‘…especially at the expense of quality or accuracy’.…

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Have we reached Peak Content? No.

By Tony Hallett / March 15, 2016

To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…

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‘Content’ isn’t a dirty word

By Tony Hallett / February 19, 2016

Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually…

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How do you know if someone is a good writer?

By Tony Hallett / September 2, 2015

How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…

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Content audits – 3 tactics to run with right now

By Tony Hallett / April 22, 2014

Approaches to content auditing are being formalised, mainly by those who seek to charge you for such a service. And make no mistake, demand is up as everyone realises a…

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Qualitative market research from Collective Content to drive content

By Aled Herbert / April 15, 2013

Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…

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