Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually…
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How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…
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Approaches to content auditing are being formalised, mainly by those who seek to charge you for such a service. And make no mistake, demand is up as everyone realises a…
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Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…
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OK, it’s not perfect. And OK, it might not be our favourite all the time. But this chart tends to get used by us again and again. We don’t care…
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One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…
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Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and…
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Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.…
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Yes, we know that headline can be read in more than one way. At the end of a day/week/year when the world is supposed to end (spoiler: it won’t), here’s…
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Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…
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You know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation. Should…
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I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…
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