Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…
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What do you tell online publishers about content marketing opportunities? I had that dilemma at a presentation to the Association of Online Publishers (@ukaop) event last week. The biggest thing…
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There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…
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This post, from Business2Community and put together by Synecore Technologies, about the ingredients of successful online content marketing is excellent. We give you a taster here but it’s worth exploring…
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We promised some examples of newsletters that don’t fit a boring, link-fest format. They are newsletters that deliver (if you’ll excuse the term) a first-rate user experience. Unfortunately we are…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…
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How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…
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Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…
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Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…
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This infographic isn’t perfect but for those without a background in content creation it might just be the right catalyst. See what you think…Like this infographic? Get more content marketing…
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