copy-wise

A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

By Tony Hallett 07/30/2024

If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…

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Written By Tony Hallett30/07/2024
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Copy-wise: Don’t forget the hyphens

By Shirley Siluk 03/29/2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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Written By Shirley Siluk29/03/2017
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Copy-wise: Know your numbers – for content credibility      

By Tony Hallett 11/16/2016

“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…

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Written By Tony Hallett16/11/2016
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Copy-wise: ‘Less’ and ‘fewer’ are not interchangeable

By Shirley Siluk 10/03/2016

Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…

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Written By Shirley Siluk03/10/2016
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